SlideShare a Scribd company logo
WWW.STEWARTSWAYZE.COM
WhatIsB2B?
STEWART SWAYZE
B2B MARKETING CONSULTANT
PlusExamples
WWW.STEWARTSWAYZE.COM
Whoareyouconducting
businesswith?
The Transaction
WWW.STEWARTSWAYZE.COM
B2B=BusinesstoBusiness
B2B Meaning
With B2B, business is conducted between one
company and another.
WWW.STEWARTSWAYZE.COM
B2C=Businesstoconsumer
B2C Meaning
With B2C, business is conducted between a
company and consumer.
WWW.STEWARTSWAYZE.COM
B2B vs B2C Marketing
WhoareyouTargeting?
WWW.STEWARTSWAYZE.COM
targetingaconsumer|B2CMarketing
B2C Marketing
WWW.STEWARTSWAYZE.COM
B2B Marketing
TargetingaBusiness|B2BMarketing
WWW.STEWARTSWAYZE.COM
B2B vs B2C
B2C: One Buyer Persona
BuyerPersonaswhencreatingcontent
B2B: Multiple Buyer Personas
VS.
WWW.STEWARTSWAYZE.COM
B2B Examples (Products)
JetEngineManufacturers
Jet Engine Manufacturer (B2B)
Sells To
Airplane Manufacturer (B2B)
WWW.STEWARTSWAYZE.COM
B2B Examples (Services)
B2bConsulting
Marketing Consultant (B2B)
Sells To
Technology Company (B2B or B2C)
That's me!
WWW.STEWARTSWAYZE.COM
B2B Examples (Supply Chain)
ToyManufacturers
Plastic Molding Supplier (B2B)
Sells To
Toy Manufacturer (B2C)
WWW.STEWARTSWAYZE.COM
B2B Examples (Supply Chain)
GroceryStore
Food Wholesaler (B2B)
Sells To
Supermarket (B2C)
WWW.STEWARTSWAYZE.COM
Summary
Transacting with another business = B2B
Transacting with consumer = B2C
Targeting a business with marketing activities = B2B Marketing
Targeting a consumer with marketing activities = B2C Marketing
WWW.STEWARTSWAYZE.COM
LEAVEYOUR 
QUESTIONSORCOMMENTS
ENGAGE WITH STEWART
DoYouWantMore
Clients?
I help B2B companies grow revenue,
generate leads, and build their brand.
STEWART SWAYZE
WWW.STEWARTSWAYZE.COM
Content Strategy | Content Creation | Market Research

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Expert Info: What is B2B? Learn the difference between B2B and B2C