ContentKing - Digital Olympus - SEO Disasters
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We'll walk through five real-world examples of some of the worst SEO Disasters and examine why the happened and how they could have been prevented.
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ContentKing - Digital Olympus - SEO Disasters
- 1. SEO Disaster CSI Why Do SEO Disasters Happen and How To Prevent Them Digital Olympus, April 5 2019
- 2. Who am I?
- 3. Who am I? • VP of Community at ContentKing 2015 - now
- 4. Who am I? • VP of Community at ContentKing • Previously: ran an SEO agency 2015 - now 2009 - 2015
- 5. Who am I? • VP of Community at ContentKing • Previously: ran an SEO agency • I ❤ to write and talk about SEO 2015 - now 2009 - 2015
- 6. Who am I? • VP of Community at ContentKing • Previously: ran an SEO agency • I ❤ to write and talk about SEO 2015 - now 2009 - 2015
- 8. • I love hearing and reading about them Why SEO Disasters?
- 9. • I love hearing and reading about them • Makes me a better SEO Why SEO Disasters?
- 10. • I love hearing and reading about them • Makes me a better SEO • Helps me teach others Why SEO Disasters?
- 11. Why do (SEO) Disasters happen?
- 12. Why do (SEO) Disasters happen?
- 13. SEO Disaster CSI
- 14. What happened and what was the result? SEO Disaster CSI
- 15. What happened and what was the result? Why did it happen and how it could have been prevented? SEO Disaster CSI
- 16. A note on laying blame
- 17. A note on laying blame SEO Disasters are caused by developers :(
- 18. A note on laying blame SEO Disasters are caused by developers :(🚫
- 19. A note on laying blame SEOs love to blame developers SEO Disasters are caused by developers :(🚫
- 20. A note on laying blame SEOs love to blame developers Sometimes rightfully, often not SEO Disasters are caused by developers :(🚫
- 21. A note on laying blame SEOs love to blame developers Sometimes rightfully, often not Take responsibility! SEO Disasters are caused by developers :(🚫
- 22. GEO redirects gone wrong Polemic Digital Barry Adams
- 23. What happened? GEO redirect gone wrong
- 24. • Migration domain.nl to domain.com/nl What happened? GEO redirect gone wrong
- 25. • Migration domain.nl to domain.com/nl • Launch of domain.com/de, domain.com/gb (and more) What happened? GEO redirect gone wrong
- 26. • Migration domain.nl to domain.com/nl • Launch of domain.com/de, domain.com/gb (and more) • Hreflang What happened? GEO redirect gone wrong
- 27. • Migration domain.nl to domain.com/nl • Launch of domain.com/de, domain.com/gb (and more) • Hreflang • Automatic geo redirects What happened? GEO redirect gone wrong
- 28. The result GEO redirect gone wrong
- 29. The result GEO redirect gone wrong
- 30. How could it have been avoided? GEO redirect gone wrong
- 31. • Education on best practices How could it have been avoided? GEO redirect gone wrong
- 32. • Education on best practices • Involve specialists early on How could it have been avoided? GEO redirect gone wrong
- 33. How could it have been avoided? GEO redirect gone wrong
- 34. How could it have been avoided? GEO redirect gone wrong
- 36. What happened Pagination gone wrong
- 37. • New JS-driven pagination system was rolled out. What happened Pagination gone wrong
- 38. • New JS-driven pagination system was rolled out. • “More user-friendly” What happened Pagination gone wrong
- 39. The result Pagination gone wrong
- 40. The result Pagination gone wrong • A massive change to internal link structure
- 41. The result Pagination gone wrong • A massive change to internal link structure • Indexed pages went down
- 42. How could it have been avoided? Pagination gone wrong
- 43. • Education on best practices How could it have been avoided? Pagination gone wrong
- 44. • Education on best practices • Testing How could it have been avoided? Pagination gone wrong
- 45. Canonical in body StoxSEO Patrick Stox
- 46. What happened? Canonical in body
- 47. JavaScript magic was used to modify <head> What happened? Canonical in body
- 48. The result Canonical in body
- 49. The result Canonical in body
- 50. • Google ignored the canonical URL The result Canonical in body
- 51. • Google ignored the canonical URL • Duplicate content frenzy The result Canonical in body
- 52. How could it have been avoided? Canonical in body
- 53. • Education on best practices How could it have been avoided? Canonical in body
- 54. • Education on best practices • Testing How could it have been avoided? Canonical in body
- 55. Disavow like goody two-shoes Anonymous
- 56. What happened? Disavow like goody two-shoes
- 57. Gullible SEO disavowed all links that looked “unnatural”. What happened? Disavow like goody two-shoes
- 58. The result Disavow like goody two-shoes
- 59. How could it have been avoided? Disavow like goody two-shoes
- 60. • Critical thinking How could it have been avoided? Disavow like goody two-shoes
- 61. • Critical thinking • Discuss with peers How could it have been avoided? Disavow like goody two-shoes
- 62. Canonical to dev environment JLH Marketing Jenny Halasz
- 63. What happened Canonical to dev environment
- 64. • New “Press” section was added What happened Canonical to dev environment
- 65. • New “Press” section was added • Press release sent out, got lots of links! What happened Canonical to dev environment
- 66. • New “Press” section was added • Press release sent out, got lots of links! • None of these pages were indexed by Google?! What happened Canonical to dev environment
- 67. The result Canonical to dev environment
- 68. How could it have been avoided? Canonical to dev environment
- 69. • Education on best practices How could it have been avoided? Canonical to dev environment
- 70. • Education on best practices • Testing How could it have been avoided? Canonical to dev environment
- 71. • Education on best practices • Testing • On-page SEO monitoring How could it have been avoided? Canonical to dev environment
- 73. Minimizing SEO Disasters 1. Education on best practices
- 74. Minimizing SEO Disasters 1. Education on best practices 2. Involve specialists early on
- 75. Minimizing SEO Disasters 1. Education on best practices 2. Involve specialists early on 3. Testing
- 76. Minimizing SEO Disasters 1. Education on best practices 2. Involve specialists early on 3. Testing 4. On-page SEO monitoring
- 77. Keep learning
- 78. Keep learning Want to learn more about SEO disasters? • contentkingapp.com/blog/seo-fails/ • contentkingapp.com/blog/seo-fails-bigseo-community/ • contentkingapp.com/blog/five-seo-disasters/
- 79. Don’t let SEO Disasters surprise you! contentkingapp.com
- 80. Exclusive offer for Digital Olympus We’d love to help you prevent SEO Disasters First 6 weeks for free Create a trial account: contentkingapp.com/digital-olympus