Participants will learn about a wide range of Guerilla Marketing tactics including implementing cause related marketing, launching gratitude campaigns, co-promoting, going “big” with a mini budget, becoming an award winning company, employing reverse marketing, challenging the competition to a dual, learning to think way outside the box, launching referral rockets, breaking bread and sales quotas, getting the press on your team, and staying connected to your herd.

1. Guerilla Marketing

2. The Power of Being Early
Is 10 minutes late the new normal?
Military time - arrive 15 minutes early.

3. What makes you
● Different
● Better

4. Co-Promotion
Sleepy’s & Chiropractic Society of RI
● Reach new audience
● Establish greater credibility
● Both parties leverage all channels

5. Gratitude
Thank yous go a long way.
● Send Out Cards
● Jacquie Lawson
● Hallmark

6. Content is STILL King
Develop original and repurpose it.
● News release
● Blog post
● Facebook
● Twitter
● LinkedIn profile & discussion groups

7. Go BIG!
● Superman and Charter Schools
● Super Bagel and Between Rounds Cafe

8. Ta Dah! Win Awards!
Create your own.
● Networking Ninja Award
● NEFA Awards
Stuff the ballot box.
● Readers’ Choice Awards
● Humboldt Senior Award

9. Share Trends and Notes
Forward an article, research or note.
● Trends
● New application
● Industry related

10. Get Extravagant
● Fly to Nantucket to close the deal.
● Send a package a day to maintain
momentum.

11. Use Reverse Psychology
● Ugliest Driveway Contest
● Worst Date
● Ugliest Kitchen

12. Challenge the Competition.
● JP Licks Lick Off.
● Orange Leaf fro yo throwdown.
● Lapels - Spot removable rodeo.

13. Make it Visual
● Boot Camp For New Dads
● New England Burial at Sea

14. Go way Outside the Box
● Stand up comedy 101 for nursing home
residents
● Flush once for the candidate of your choice

15. Referral Rockets
● Bouquet of Roses - Tracy Motors
● Personal Chef prepares dinner for 4 - SC
Kitchens
● Radio Ideas - Super Coups
● Warm U Up - Falconi Oil

16. Connect to Local Art
● Call for Portfolios - Cravings Cafe
● Host Gallery Opening
● Accoustic Storytime - Sunshine Cafe

17. Break Bread
● Eat your way to success
● Annual Conference Room Open House
● Get to know you lunch or coffee
● Come Bearing Gifts - ACT Smart

18. Non-Seminar Seminar
Audience or not
● Visibility
● Credibility
● Leads
PR Works
Paul Dion, CPA

19. Recycle for the Newest Toy
● Rotary dialer to Cloud - Adams Comm
● Stinky Sneaker

20. Get the Press Involved
● First person dating - Together Dating/The
Right One
● Elephant Race - Barnum & Bailey
Encourage free trial

21. Stay Connected
E-Newsletter (Constant Contact, Mail Chimp)
Holiday cards or E-cards
Annual event

22. Maintain the attack
● Monthly messaging
● Annual plan
Be the 800 pound GUERILLA!