Initiating a behavioral shift. A proposal to Amazon. A new operating system for the home.

1. The Last House on Mulholland
Initiating
havioral
a be-
shift

2. The Last House on Mulholland: Initiating Behavioral Shift 3
Design

3. The Last House on Mulholland: Initiating Behavioral Shift 5
Position

4. The Last House on Mulholland: Initiating Behavioral Shift 7
Effect

5. The Last House on Mulholland: Initiating Behavioral Shift 9
The Last
House on
Mulholland

6. The Last House on Mulholland: Initiating Behavioral Shift 11
The platform to build
a distinctive house,
positioned at the center
of a global city, poised
to initiate a shift in
behavior.LHOM

7. The Last House on Mulholland: Initiating Behavioral Shift 13
Design
We are at the moment of a revolution in how we live. The house
of the future will take shape from the inside out. Form follows
intelligence; articulated with grace and efficiency, so that beauty
will reflect necessity. Its distinctive qualities will be a commentary
on how we intend to live in the future.
Position
Strategically positioned for awareness, the location exudes
optimism and possibility. It begins at the epicenter of storytelling.
Effect
A captivating narrative relating to a global audience is meaningfully
projected. The proprietary nature of LHOM allows for brand
ownership of the story (exclusivity and control).
Form follows
intelligence.
Access
Material
Efficiency
Design
Sustainability
Behavior
1 2
3

8. The Last House on Mulholland: Initiating Behavioral Shift 15
Make a distinctive mark.
Position for awareness.
Project authenticity,
desire, and authority.
The Last House
on Mulholland brings
together the ingredients
for behavioral shift.
An emotional connection
is made.

9. The Last House on Mulholland: Initiating Behavioral Shift 17
“Every time man
makes a new
experiment he
always learns
more. He cannot
learn less.”
Buckminster Fuller

10. The Last House on Mulholland: Initiating Behavioral Shift 19
What would
Buckminster Fuller
do with a residential
lot 433 ft. beneath
the Hollywood sign?
The Hollywood competition served as a design charette to explore the
potential of an idea built at this site, its relation to the Hollywood sign
and the surrounding park and community. Participants had the freedom
to explore the home’s program, design style, and contextual relationship.
The competition challenged the traditional approach to residential
design as well as the nature of a modern day home. Participants studied
the role this home could play in the lives of people everywhere, both
today and in the future.
??We wondered ourselves.
So we partnered with
Arch Out Loud to launch
the Hollywood Competition.

11. The Last House on Mulholland: Initiating Behavioral Shift 21
Ambivalent
House
FIRST PLACE:
Hirsuta,
Los Angeles, CA
Jason Payne
Michael Zimmerman
Joseph Giampietro
Ryosuke Imaeda
“Spheroid — a figure resembling a sphere;
an object of approximately spherical shape;
Ellipsoid of revolution; an object that is
somewhat round but not perfectly round.
Stranger things have happened on
Mulholland Drive. Like the Chemosphere
before it, this house pushes hard on the
envelope of experimental residential design.
A spheroid floating low to the ground on
a single column, the form is the an exact
offspring of more geometrically perfect
round houses already achieved. It rotates,
too, like Foster’s Roundhouse, but much
more slowly, perhaps over the course of a
year or more. In this way, the house’s many
faces continually recombine visually to
produce new profiles and elevations, an
ever-changing, ambivalent object. The
iconicity that is inevitable of an experimen-
tal house on this site is challenged, then,
by its resistance to ever being viewed or
read the same way twice.”
Hirsuta
PLAN MECHANICAL ROOM
A strange space at the base of the house
dedicated primarily for the mechanics of
the building and a large structural base.
Utilities tied to the urban grid such as
water, waste, and gas run through the fixed
core, while electricity may be off-grid
and rely solely on power generated by the
building’s photovoltaic skin.
PLAN LEVEL ONE
The layout of the entry floor organizes
around centrifugal (outer region of floor
plate), and centripetal (core) directions,
ambivalent to any single mode of
occupation.
PLAN LEVEL TWO
With just one enclosed room outside of the
core and in contrast to the stronger lines
of the first level, the second floor is wide
open. Surrounding and overhead views are
crossed by the constellation of structural
geometry that forms the uppermost third
of the spheroid.
PLAN ROOF TERRACE
A simple indentation of two of the
uppermost faces of the envelope forms a
roof terrace that is both roof and room.
STRANGER IN A STRANGE LAND
This neighborhood surely ranks among
the strangest in Los Angeles: a natural
landscape that seems both near and far,
the world-famous sign that happened
by accident, a gigantic radio tower, and
coyotes. Strangest of all are the people,
mostly strangers-cum-tourists to the
site milling about the front of the house
to take photographs. In a case like this it
seems best not to measure against any of
this context directly or on its terms, as if
to compete with the sign with yet another
sign. Instead the house must be a thing
apart from these other things, in the same
way they are themselves, in order to stand
among them.
MR
L1
L2
RT
SECTION A-A (NOT TO SCALE)
The outer body of the house (everything
outside of the red circles in the plans)
rotates very slowly around a dense, fixed
core like the thick atmosphere of a large
celestial body. Over time, through months
and seasons, relations change between
spaces in rotation and those that are
stationary. In this way, the lifestyle of the
house moves as well as new
11
IRIDESCENCE AND ENVIRONMENT
The majority of the external building skin
is clad in photovoltaic film, flexible and
panelized. Wrapping the entire form
maximizes solar exposure and integrates
the solar energy system into the building in
a most primary way. Rather than attaching
to the envelope, it is the envelope. Integral
to the architecture itself, the photovoltaic
surface takes on aesthetic responsibility.
Its iridescence is striking, the play of colors
and reflectivity across elevations adding
another dimension to the shifting formal/
figural effects happening at the same time
but more slowly. Further, photovoltaic film
appears as both reflective and absorptive,
lending a certain ambivalence to concavities
and convexities of the surface. Similarly,
some regions of the skin are transparent
photovoltaic film, allowing for views out
through the surface.

12. The Last House on Mulholland: Initiating Behavioral Shift 23
FGO/Arquitectura,
Merida, Yucatan,
Mexico
Luis Fernando Garcia
Ojeda
“The Project arises as a response to regen-
erate the site in a natural way. Mimicking the
surrounding orography with a geometrical
slab which reduce the visual impact and
ecological foot print, containing multiple
green roofs, which act as a natural cooling
system and water collectors to be reused.
At the center of the project, an organic
vain is opened to illuminate and ventilate
Hollywood Hill
SECOND PLACE:
the house in a natural way, at the same time
it produce an spectacular view of the land-
mark Hollywood sign.
Playing with geometry to open windows
through the slope.”
FGO/Architectura
YBDD, NHD,
Los Angeles, CA
& Tokyo, Japan
Yohannes Baynes
Noriaki Hanaoka
“The Last House is an experimental house
for the near future. It uses a combination
of traditional technique and emerging tech-
nology to form a double skin roof. The Last
House favors the use of passive technology
systems that work in harmony with the site.
The structure is nestled into the landscape
to reduce exposure to heat and maximize
cool air flow. The natural slope is embraced
and used to define space in a house with no
walls. The last house seeks a minimal impact
upon its environment, yet a noticeable silver
of light below the Hollywood sign.”
YBDD, NHD
The Last House
THIRD PLACE:
22
3

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A2.0 Studio
Di Architettura,
Rome, Italy
Luca Pozzi
Daniele Marchetti
Gabriele Filippi
Franco Santucci
“Integration, Innovation, Iconicity.
The site is strongly characterized by
the wild pattern of the surrounding nature.
From here the view is open to the wide land-
scape, from the hills to the LA urban sprawl.
The sheet music is complex, made up
of overlapping signs, located on a fraught
ground, characterized by icons of the global
collective imaginary. The project is based
Eclipse
OWNER’S CHOICE:
on simplification, on reduction, on pure
forms, on the enhancement of well-being
and sustainability. The circle is the repre-
sentation of these concepts, in analogy
with the iconic Hollywood sign and its own
shadow projected on the hills.”
A2.0 Studio Di Architettura
PRESS
The following media entities have picked up on
the Hollywood House Competition
44 “Hollywood is archoutloud’s most widely published design
competition, with such a significant site and so many ambitious
design applications, it is easy to see why.”
Nick Graham

14. The Last House on Mulholland: Initiating Behavioral Shift 27
“Modern life
demands, and
is waiting for,
a new kind of
plan, both for
the house
and the city.”
Le Corbusier

15. The Last House on Mulholland: Initiating Behavioral Shift 29
This is LHOM LHOM is the exclusive
opportunity to build and brand
what will be the most recognized
private residence in the world.
Amazon has the exclusive
opportunity to leverage the
organic reach of a location
that represents the aspirations
of billions.
Lot Size: 9,415 Sq. ft.
Elevation: 1150 ft.
Orientation: South facing
Utilities: At street
Soil Type: Level fill over bedrock
Footprint:
Mulholland Highway
HOLLYWOOD

16. The Last House on Mulholland: Initiating Behavioral Shift 31
Form follows function
Amazon:
Form follows
intelli-
gence
the past
the future

17. The Last House on Mulholland: Initiating Behavioral Shift 33
Design
Design and build a home
that is an extension of
Amazon’s disruptive
actions by moving from
a home as a collection
of disparities to a
cohesive operating
environment.

18. The Last House on Mulholland: Initiating Behavioral Shift 35
Position
Positioned physically in
the center of Los Angeles
and figuratively at the
forefront of innovation.

19. The Last House on Mulholland: Initiating Behavioral Shift 37
Effect
The narrative of a
distinctive dwelling
located at a global nexus
with the resonance
to be heard.

20. The Last House on Mulholland: Initiating Behavioral Shift 39
Growth through:
Access
Innovation
Ownership
Result

21. The Last House on Mulholland: Initiating Behavioral Shift 41
A single OS owned by
Amazon brings all
brand partners together
in a single cohesive
operating environment.
Access

22. The Last House on Mulholland: Initiating Behavioral Shift 43
Through the incorporation
of AI, the power of Alexa
is realized.
The home becomes the
center of one’s digital life.
Innovation

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Amazon defines progress
by controlling and
developing the story.
Ownership

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Brand position and
reputation are enhanced.
A new level of aspiration
is achieved.

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“Thoughtful
design is a tool
for enrichment.”
Steven Alper

26. The Last House on Mulholland: Initiating Behavioral Shift 51
What will Amazon do at
this global nexus?

27. lasthouse.la
Initiating
havioral
a be-
shift