The document describes the Fearless Five property, which features a group of young children who imagine themselves as superheroes. The property is enjoying initial success with its picture book series in the US and other countries. It is aimed at children under 9, a lucrative demographic. While most of the 40 million US children in this age group are represented, the sub-market of 19.7 million children of color is underrepresented. Potential product lines for the Fearless Five brand include apparel, videos, toys, games, software and books. The property provides "content with a purpose" to entertain and enrich children.

1. UNIQUE PROPERTY…UNIQUE OPPORTUNITY

2. • The Fearless Five property stands out in the crowd with arguably the most
adorable superhero team out there at its core.
• The Fearless Five are made up of a group of young children that imagine
themselves as superheroes where each adventure ties to their imagined
adversaries, the Swarm.
• The property is enjoying initial success across the U.S. with the initial product
release of its picture book series.
• The property is seeing a growing fan base outside the U.S. with fans in India,
the Caribbean, Africa and the Philippines.
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3. • The Fearless Five property is aimed toward the age group of young children
under 9-years old with the 3- to 7-year old demographic being the sweet spot.
• There are more than 40 million children under the age of 9 in the U.S. alone,
where annual spending approaches $50 billion for this age group.
• This target age group also has significant “influence” over another $600
billion in family-related spending, representing a very powerful and lucrative
demographic.
Sources: Census Bureau, Selig Center, Statista
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4. • 49% or 19.7 million of the 40 million U.S. children in the target age group are
represented as children of color.
• Consumer spending on children within this sub-market approaches $21
billion annually.
• This sub-market has been and is currently underrepresented by products in the
consumer goods marketplace for children.
• The Fearless Five property has not only broad market appeal but also has
direct appeal within this underserved market as early indications suggest.
Sources: Census Bureau, Selig Center, Statista
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5. • Product development for the Fearless Five property includes a mix of five primary
lines of products:
• Apparel: Themed clothing that captures the underlying personality of the brand
• Video: Carefully selected short-episode programming for the home viewing DVD
market that will appeal to both child and parent
• Toys and Games: Toys and games that appeal to the target market
• Software: Gaming apps with an exciting but safe online gaming community
• Books: Selection of books with fun and exciting adventures for children with positive
messages that appeal to parents and educators
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6. • Within the primary product segments, the following categories represent a sample
of potential product categories as targets for brand extension:
Arts & Crafts Bikes, Scooters & Riding Toys
Books, Movies & Music Building Sets & Blocks
Dolls & Stuffed Toys Electronics
Games & Puzzles Halloween Costumes
Kids' Room Learning & More
Music Instruments Outdoor Play
Party Supplies Preschool
Pretend Play & Dress-Up Sporting Goods
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7. • The Fearless Five picture book series is a fun-filled, totally engaging series that
offers “content with a purpose”, meaning it is as entertaining as it is enriching.
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8. • "Hello, my son and I absolutely love your comic book series. It is awesome! I have no complaints.
Your comic books series are great with lessons for the children to learn too! Thanks for a wonderful
product! “
• “Hi, I really appreciate your books a lot! My little girl really identifies with the girls. Will definitely be
buying the tees! When will action figures come out? Or bed linens, poster the works?"
• "Hi! The books arrived today and my 4 yrs. old son and 9 yrs. old daughter were so excited! My son
has been making his own comic books since receiving and reading the Fearless Five-he's so
inspired! This series is a great contribution to our little library. Thank you!"
• "My client loved the Fearless Five book set I sent to her son. She was so excited to see little
characters that looked like him. You can add another fan to the growing list. Keep up the great
work!!“
• "Hi! I bought the ebooks for my granddaughter and was so pleased. Just wanted you to know that I
think you have a real gift for teaching children how to succeed, feel good about themselves and
have a positive attitude. This is an empowering series in a time when children need it most. A+++
all the way."
• "Hi there! I received my complete Fearless Five book set and 2 t-shirts today!!! My kids couldn't
wait to rip open the package!! My daughter (9) slept with the books by her bed last night and now
she’s reading them to her brother (6) before going to school! I can't wait to share with my circle..."
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9. The kids, the heroes and the villains
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10. Nathan Chai Hannah Daia Joshua
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11. Bender Element Phenom Tank Blaze
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12. Shokwave Heracane Dr. Dome Cyren Kwake
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13. • We are a consumer product development company that:
• Strives to inspire children by creating innovative, high-quality products that make
discovering who they are and what they can do fun.
• Provides “content with a purpose” for children, meaning content that is as entertaining
as it is enriching.
• Operates with emphasis on traditional management capabilities, development of key
skills, research, marketing and branding.
• Remains dedicated to making the world a happy, nurturing and kind place for all
children…one smile at a time.
• Our business philosophy is built upon four pillars:
Strong fundamentals Solid management
Operational excellence Long-term, goal-oriented focus
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14. • We are committed to partnering with retailers, consumer goods manufacturers and
entertainment partners to accomplish global merchandising, publishing and
marketing deals.
• We generally seek to form character licensing agreements with partners that
possess the size, scope and capabilities necessary to penetrate markets quickly
and profitably.
• We have instituted the same planning, discipline, and execution that we expect
from our partners:
• A shared value system based upon trust, the highest ethical standards, and a close
alignment of interests
• A focused and disciplined execution of well-developed strategies
• The use of top-tier, value-added service partners
• The engagement of experienced outside advisors
• An emphasis on building long-term partnerships and alliances
• A commitment to open communication, full disclosure, and transparency
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15. • We encourage your confidence as a development partner with a focused strategy
and disciplined process based on a spirit of trust and open communication.
• We believe that a valued development partner should create unique products that
capture developing market opportunities.
• We have the insight and experience to be that value-added development partner.
• Tel: (713)385-5711
• Fax: (832)201-7857
• Email: info@hnkconcepts.com
• Website: http://www.hnkconcepts.com/contactus.html
http://www.fearlessfive.com
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