Final report on the Chicago Cubs organization during the 2014/2015 winter.

1. Stephen Tinen
The Chicago Cubs
“People ask me a lot about the values
I got from playing for the Cubs for
so many years. The value I got out of
it was patience. A lot of people these
days are not very patient.”
Ernie Banks

2. Cubs History
 1876 – The Chicago White Stockings join the National League and win the
inaugural National League Championship
 1902 – Local newspaper nicknames the franchise Cubs for the first time
 1907 – Cubs adopted by team as official name, win the World Series
 1908 – Cubs become first team to win back to back World Series
 1916 – Charles Weeghman purchases Cubs, Cubs start playing at Weeghman Park.
Later known as Wrigley Field
 1926 – Ballpark officially becomes Wrigley Field
 1930 – Hack Wilson has a record year hitting 56 home run and batting in 191 runs.
Wilson still holds the MLB record of most RBI’s in a season
 1948 – WGN-TV broadcasts first Cub’s game
 1953 – Cub’s legend Ernie Banks hit his first homerun.
 1971 – Mr. Cub Ernie Banks retires
 1981 – Tribune Company buys the club from William Wrigley
 1998 – Sammy Sosa and Mark McGwire race to hit the most homeruns in a season.
Sosa hits 66 and McGwire wins with 70 homeruns.
 2009 – Tribune Company sells the franchise to the Ricketts family.

3. Board of Directors
From Left to Right, Pete Ricketts, Tom Ricketts, Laura Ricketts, Todd Ricketts
In 2009, the Ricketts family purchased the Cubs from the Tribune Company. Tom
Ricketts, the current chairman of the Cubs, is the majority owner. Ricketts kept the
Cubs Organization inside the family and his siblings all became board of directors for
the Cubs. Their father, Joe Ricketts, started TD Ameritrade and did not allow his
children to work in the company until they were 30 years old. This forced his children
to become successful on their own. All four siblings attended college in Chicago and
were successful in their respective fields. Not only were the Rickett siblings bound to
the Board of Director positions by family, but they are also qualified business men and
women.

4. Baseball Operations
President Theo Epstein
VP & GM Jed Hoyer
Theo Epstein and Jed Hoyer are the two leaders of the front office for the Chicago Cubs. They
ultimately have the last call on player personnel and coaching decisions. They work closely with
many assistants and coordinators and rely on their research and input to help make the
appropriate decisions. Other Cub’s Baseball Operation positions include: Assistant GM, Director
of Pro Scouting, Director of Baseball Operations, Director of Research and Development,
Coordinator of Pro Scouting, and various other assisting positons.
"To me, baseball is better with tradition,
baseball is better with history, baseball
is better with fans who care, baseball is
better in ballparks like this, baseball is
better during the day. And baseball is,
best of all, when you win," – Theo
Epstein
“I think the biggest challenge is trying to
get the right player at the right price. I
don't think it's a leverage issue. I think it's
just trying to get the right player in the
right deal and not pulling the trigger
until we get that.” – Jed Hoyer

5. Scouting & Player Development
The Cubs along with all the MLB teams, find their minor league affiliates extremely valuable.
Currently, the Cubs have the number one ranked farm system. Having a strong farm system
shows that a team has a lot of potential. Baseball operations works closely with scouting and
player development on deciding numerous topics involving their minor league players. The
minor leagues are so important for the organization that are numerous positions within the
field. Various jobs include:
Senior VP, Player Development and Amateur Scouting Jason McLeod
Director of Player Development Jaron Madison
Director of Amateur Scouting Matt Dorey
Assistant Director of Amateur Scouting Lukas McKnight
Assistant Director of Player Development and International Scouting Alex Suarez
Minor League Field Coordinator Tim Cossins
Coordinator of Cultural Programs Reynold Fuentes
Coordinator of Minor League Administration Derrick Fong

6. Accounting & Business Operations
Accounting
 Major League Baseball is a business and needs skilled accountants to
manage the money coming in and out of the franchise. Accounting positions
in the Cub’s organization include:
o Controller – Oversees the accounting department, reviews
probability, and makes important financial recommendations.
o Payroll – Deals with the payment of contracts of the staff members
and players. Players can have complex contracts loaded with
bonuses.
o Manager of Risk Management – Figures out the financial risks of
money throughout the organization.
Business Operations
 For a business to run smoothly, they need to make sure their service or
product is being properly displayed. The Cubs rely on four front office
positions to help make sure they are meeting customer expectations.
o President of Business Operations
o Business Operations Senior Advisor
o Executive Assistant to the Chairman
o Manager of the Board and Stakeholder Relations
“Baseball is too much of a sport
to be called a business, and too
much of a business to be called a
sport.”
– Philip Wrigley

7. Ballpark Operations
Wrigley Field is a multipurpose facility that primarily focuses on the Cubs
but in recent history has been home to a few concerts and sporting events.
Since the year 2000, Wrigley has hosted its first NHL game, high school
sporting event (Girls high school lacrosse), concert (Jimmy Buffet), and
first football game (Northwestern vs. Illinois) in 40 years. Wrigley Field is
a historic ballpark that is currently under renovation. This requires tons of
planning and Ballpark Operations is in charge of making sure the facilities
and events run as planned. The Cub’s Ballpark Operations consists of
sixteen positions including:
VP of Ballpark Operations Senior Coordinator of Office Services
Senior Director of Wrigley Field Event
Operations
Coordinator of Parking and Exterior Event
Operations
Director of Safety and Security Operations Head Groundkeeper
Director of Fan Experience Assistant Head Groundkeeper
Assistant Director of Guest Services Supervisor, Stadium Cleaning
Assistant Director of Event Operations &
Security
Coordinator of Facilities
Manager of Facility Maintenance Event Services Schedule and Payroll Assistant
Supervisor of Safety & Security Administrative Assistant Events Coordinator

8. Marketing Department
How does a team that has not won a World Series in over a century continue
to bring in millions of fans? The answer is marketing!
The Cubs sell the experience! They sell the history of the 2nd oldest ballpark in Major
League Baseball! They sell the Chicago style hot dogs, the ivy covered outfield walls,
the original manually-operated scoreboard. It’s all part of the experience of going to a
Cubs ball game.
The Marketing Department of the Cubs had to think of ways to continue bringing fans
in despite not winning. They used the fact of losing to create hope and started the “It’s
Gonna Happen” campaign. They have even used the buildup of “This is the year” in
making a run to the World Series to keep the fans piling in.
The Cub’s Marketing Department has eleven front office positions. Positions in the
Marketing Department include Senior Director of Marketing, Manager of Broadcast
Relations, Manager of Game & Event Production, and Video & Graphics Producer.

9. Ticket Sales, Operations, and Services
Ticket Sales
 The focus for Ticket Sales is mainly on selling season tickets, partial season
tickets, and group tickets.
 Corporate Sales target corporations that may want to buy box seats or large
numbers of seats.
 Many openings are openings are available in this area because teams must sell
large amounts of tickets
 Cub’s Ticket Sales positions include the Director of Ticket Sales, Manager of
Premier Sales, Manager of Cubs Sales Development Program, Account Executive
in Premier Sales, Premier Sales Specialist, Group Sales Representatives, and
Ticket Sales Representative.
Ticket Operations
 Are responsible for ticket distribution, printing, accounting, game-day box office
sales, complimentary tickets, and the financial settlement for the visiting team.
 Cubs Ticket Operation positions include the Director of Ticket Operations,
Manager of Wrigley Field Ticket Office, Manager of Fan Services & Tour
Experiences, Manager of Ticket Operations, Coordinator of ticket Operations,
and several Fan Service Associates.
Ticket Services
 Handles duplicate tickets and ticket security problems.
 Deals with will-call and the transfer of season tickets.
 Cub’s Ticket Services positions include the Director of Ticket Sales, Manager of
Ticket Sales, Manager of Premier Service, Manager of Season Ticket Service, and
many Season Ticket Holder Service Representatives.

10. Community Affairs
Cub Charities’ Mission Statement
Community Affairs
 Each year, the Cubs donate merchandise and collectible items worth millions of
dollars toward non-profit organizations in the community.
 Community Affairs personnel are responsible for implementing programs and
initiatives for the Cub’s community.
 Use existing relationships with community organizations and develop new
contacts to further community programming.
 Help and grow a development plan and programs for sustained support of Cub’s
Charities.
 Positions for Community Affairs include the EVP of Community and Government
Affairs, Director of Community Affairs, Manager of Chicago Cubs Charities
Programs, Manager of Fundraising and Community Events, Coordinator of
Community Programs, Coordinator of Fundraising Programs, and Executive
Assistant of Community Affairs.
Cubs Charities harnesses the passion of Cubs fans to improve the lives of
children and families across Chicago and beyond.
Our goal is to provide increased access to sports opportunities and target
improvements in health, fitness and education for those at risk. We partner
with the most effective programs and organizations to achieve positive impact
and demonstrated results.
Through the generosity of Cubs fans, corporate partners and our Cubs Care
partner, the Robert R. McCormick Foundation, Cubs Charities is proud to help
support the people and organizations that make our city a great place to live,
work and play.

11. IT, HR, and Legal
Information Technology
 Having an IT department is crucial in today’s business world.
 With the combination of computers, the internet, and other high tech
equipment, professional sport teams call for specific knowledge on
technology.
 IT positions within the Cub’s franchise include the Senior Director of
Information Technology, Assistant Director of Application
Development, Manager of IT Infrastructure & Operations, Senior
Telecommunication Analyst, Data Architect, System Analyst,
Application Developer, Service Desk Analyst, and System
Administrator.
Human Resources
 Duties of HR include organization and staffing for both the business
and baseball sides, program development, and HR benefits.
 Travel to Spring Training to answer questions involving retirement
planning, salaries, and workers compensation.
 HR positions with the Cub’s franchise include the VP of HR, Assistant
Director of HR, HR Manager of Ballpark Operations, HR Staffing Lead,
Coordinator of Benefits, and HR Coordinator.
Legal
 The Cubs have a legal department because they are constantly
dealing with contracts and regulations.
 Legal reviews organizational contracts, oversight of all litigation,
governance and compliance issues, reviewing of policies and The
Cub’s Legal Department consists of three positions: a VP of General
Counsel, Counsel, and Paralegal.

12. Communication & Spring Training
Communication
 Every business needs to be able to communicate effectively.
 Resolving conflict, setting up meetings, and building trust with co-
workers is all part of communication.
 Public Relations falls under the communication category and requires
one to be able to communicate properly on behalf of the franchise.
 Positions in the Cub’s Communication Department include the VP of
Communications and Community Affairs, Assistant Director of
Organizational Communications, Manager of Communications, and
Coordinator of Public Relations.
Spring Training
 The Cubs spend their Spring Training in Mesa, Arizona.
 Planning for Spring Training involves nearly the entire Cub’s
organization. The Cubs also have a specific department that focuses
on Spring Training.
 The Mesa Operations positions include the GM of Mesa Spring Training
Business Operations, Spring Training Director of Facilities and Fields,
Director of Sales for Spring Training, and Manager of Fan Experience
& Partnership Activison.