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DPM SUMMIT 2015
STEPHEN THOMAS
Project Manager, White October
Where we’re
going we don’t
need roads…
@dubaussi
HOW LONG WOULD IT TAKE?
ONE

To walk to the
subway station.
(To the nearest
minute)
$1000
TWO

To walk to
Sao Paulo in
Brazil. (To the
nearest day)
$100,000
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
FIXED PRICE CONTRACTS
@dubaussi
◦ It can kill creativity 

(take the safe option)
◦ It can kill quality

(just ship the crap)
◦ It can kill collaboration

(us versus them)
◦ It can kill people

(stress/anxiety/pain)
FIXED PRICE HELL
@dubaussi
TIME AND MATERIALS
@dubaussi
TIME AND MATERIALS
◦ Risk is all on the client
◦ Doesn’t incentivise
efficiency
◦ Can kill the relationship
and any creativity
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
2
3
2
1
2
3
1
5
Estimated Backlog
◦E.g. 1 point = $1K
◦Client knows backlog is roughly
19 points = $19K
◦Pays for $3K for 3 points once
they are fully signed off and
deployed to live
Updated Estimates
at Sprint Planning
3
2
1
We get paid what
we deliver
3
PRICE PER POINT
@dubaussi
◦ Simple to understand
and bill
◦ Clear definition of
‘done’ - can’t cheat
◦ Clients engage more
with their backlog as
they see the value of
prioritization
◦ Balances risk
PRICE PER POINT
@dubaussi
IS IT ALL GOOD?
Do you have a
standard contract or
engagement letter
that you roll out to
every client?
What does this say
about your ability to
innovate and
experiment?
We should be better
than ‘standard’
@dubaussi
Other ideas for your contract toolkit:

◦ Penalties or Incentives

◦ Psychological contracts

◦ Smaller iterations to reduce risk

Price per line? (Gantt Chart)

◦ Ownership/Equity

◦ No estimates
OTHER MODELS AND IDEAS
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
GIT-FLOW
@dubaussi
GIT-FLOW
@dubaussi
PROBLEM = BEN
@dubaussi
PROBLEM = BEN
@dubaussi
◦ No Develop branch

◦ No Release branch

◦ Pull from Master

◦ Merge everything
back to Master

◦ Automatically
deploy everything
to live
BEN’S WORKFLOW
@dubaussi
INTERESTING
@dubaussi
SIMPLIFYING & AUTOMATING
@dubaussi
AUTOMATION?
@dubaussi
Backlog
Developer
Creates
Branch
Developer
Creates Pull
Request
Merged
(On Live)
HOW IT HELPED ME
@dubaussi
SHORT FEEDBACK LOOP = RAPID DEVELOPMENT
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
“I'm lazy. But it's the
lazy people who
invented the wheel
and the bicycle
because they didn't
like walking or
carrying things.”
Lech Walesa
BEING LAZY
@dubaussi
KNOWING MYSELF - JOB AUDIT
@dubaussi
Positive
Negative
Neutral
WHAT I FOUND - I LIKE MY JOB
Positives
◦ Creative discussions
◦ Adding Value
Neutral
◦ Admin
◦ Documentation
Negative
◦ Timesheets
◦ Wasted Time
◦ Difficult Interactions
@dubaussi
Positive
Neutral
Negative
0% 25% 50% 75% 100%
Manual Automateable Delegateable
COULD I BUILD THE ROBOT?
@dubaussi
Positive
Negative
Neutral
Positive
Negative
Neutral
HOW IT IS HOW IT COULD BE
SHOULD I BUILD THE ROBOT?
@dubaussi
EXAMPLES OF WHERE AUTOMATION HELPED
DAILY STAND-UP ALERTS
Stopping a negative interaction
@dubaussi
EXAMPLES OF WHERE AUTOMATION HELPED
AUTOMATIC TIMESHEET ENTRIES
Recurring meetings automatically added
@dubaussi
EXAMPLES OF WHERE AUTOMATION HELPED
DOCUMENT ORGANIZATION
Stop the mess before it builds
@dubaussi
EXAMPLES OF WHERE AUTOMATION HELPED
CLIENT ACCESS TO BUDGET TRACKERS
Transparency saves you time
@dubaussi
EXAMPLES OF WHERE AUTOMATION HELPED
MEETING SCHEDULERS
No more debate
@dubaussi
SHOULD I LOOK TO AUTOMATE EVERYTHING?
@dubaussi
HOW MUCH TIME TO SPEND DOING IT?
@dubaussi
◦ Why are we doing this?
◦ Should we be doing this?
◦ Could we be doing
something better? 

◦ Could someone/something
else do this?
ASK WHY?
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
NO PROJECT MANAGERS?
@dubaussi
◦ Understanding each other’s role
◦ Knowing what each member needs
◦ Sharing project ownership
THE DELEGATION GAME
@dubaussi
TEAM ENFORCED PENALTIES
@dubaussi
SELF-MANAGING TEAMS
Team agree
the ‘Rules’
Team agree
mechanism
for
adherence
Team agree
mechanism
for reviewing
rules
@dubaussi
◦ Doing yourself out of a job
by empowering team to
‘own’ its process is 

super-exciting
◦ Effective delegation
makes you think about
why you do a task
◦ The old stereotypes are
just that
◦ Invisible PMs get noticed
◦ Nothing stands still -
there’s always work to do.
NO PMs
@dubaussi
LOOKING AT THE FUTURE
@dubaussi
◦ Translation
◦ Article writers
◦ Online Marketing
◦ Medical diagnosis
◦ Financial Advisors
Andrew McAfee explains how automation is
already changing knowledge-based industries
AN AUTOMATED FUTURE
Project Managers aren’t immune from change.
@dubaussi
AN AUTOMATED FUTURE
@dubaussi
WHY BRITISH PM
MAKE ME SAD? 

I JUST DOING MY
JOB
AN AUTOMATED FUTURE
@dubaussi
◦ A total of 35% of UK jobs are at risk of
replacement within 20 years.

◦ The jobs considered to be at high risk are
those in office and administrative support,
sales and services, transportation,
production and construction and extraction.
2014 STUDY - DELOITTE & OXFORD UNIVERSITY
@dubaussi
Advances in technology will likely
lead to [these] jobs… being
replaced by those that need
digital, management and
creative skills.
DIGITAL, MANAGEMENT & CREATIVE SKILLS
@dubaussi
DIGITAL, MANAGEMENT & CREATIVE SKILLS
@dubaussi
WHAT ARE OUR SKILLS?
FUTURE PROOFED

◦ Passion for Learning
◦ Facilitator
◦ Creative motivator
◦ Listener/Empath
◦ Experienced risk taker
CURRENTLY USEFUL

◦ Process knowledge
◦ Report writing
◦ Smooth talking
◦ Schedule master
◦ Budget protector
Agile didn’t exist til 1970s - what’s next?
THE ESTIMATION GAMBLE
PRICE PER POINT
IT DOESN’T HAVE TO BE THIS WAY
KNOWING YOURSELF
NO PMs - IT’S THE FUTURE
EXPLORERS OF THE UNKOWN
1
2
3
4
5
6
@dubaussi
APPROACH, STRATEGY, FORWARD THINKING
@dubaussi
◦ Don’t just inherit way of working whether it be
contracts, proposals, workflows, communicating

◦ Be willing to challenge and be challenged.
Review your job to see whether any of it is
wasteful

◦ Don’t feel threatened about giving away project
ownership. Delegation and automation empower
us to have more creative space

◦ Let’s not be too precious about our current roles
and titles - lets be enthused that we have the
skills needed for the next generation of work…
IS THERE A POINT?
“
There are no old
roads to new
directions
Thanks!
ANY QUESTIONS?
Contact me: Stephen Thomas
◦ @dubausssi (twitter)
◦ dubaussi.uk for slides/blog
◦ or find me at White October or the
DOPM meetup (dopm.co.uk)
Thanks!
ANY QUESTIONS?
Contact me: Stephen Thomas
◦ @dubausssi (twitter)
◦ dubaussi.uk for slides/blog
◦ or find me at White October or the
DOPM meetup (dopm.co.uk)

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