1. Social Media Campaigns
Community Manager, Stephanie Thoma
2014

2. Overview
• I Spy Somersaults
• Somersault Snacking
- Generic Pairing
- Fan/Influencer Repost
- Brand Partner
• Giveaways
- Partnered
• Somersault Swap
• Quote series
(1) Miscellaneous Fun
(2) Seed Power
(3) Motivation Monday
(4) Wellness Wednesday
• Original Infographics

3. I Spy Somersaults
• Consumers asked to guess retail space where product shot was
taken, spurring retailer and location-based questions
• Objective: Answer common consumer inquiry “Where can I buy
Somersaults?” Interactively inform.

4. Somersault Snacking
• Company and influencer created images to inspire well-rounded
snacking including Somersaults
• Objective: Demonstrate versatility of Somersault snack pairings

5. Somersault Snacking
Generic Pairings
• Snack pairings with unbranded, fresh foods or drinks
• Objective: Show that Somersaults can enhance the experience of
snacking on an old favorite

6. Somersault Snacking
Fan/Influencer Repost
• Instagram influencers are championed with social sharing on
Facebook and sent free products to spur more quality content
• Objective: Create and maintain brand advocates

7. Somersault Snacking
Brand Partner
• Likeminded, noncompeting brands sourced at networking or
sampling events for product trades resulting in social sharing
• Objective: Establish B2B relationships for intrinsic value and future
sales or marketing partnership potential

8. Giveaways
Partnered
• Host giveaway with company targeting same or similar
demographic, often spurred from product trades
• Objective: Expand mutually beneficial, targeted exposure

9. Somersault Swap
• Shows that Somersaults can be repurposed taking on new culinary
life when incorporated into a recipe
• Objective: Inspire creativity in the kitchen

10. Quote Series
(1) lightheartedness and fun
• Core values relayed in 4 branded quote series staggered through
week
• Objective: Evoke internalized smile with funny sayings worth sharing

11. Seed Power
(2) balanced nutrition via seeds
• New post each Sunday
• Objective: Relay interesting facts about seeds and why they’re health
powerhouses

12. Motivation Monday
(3) active lifestyle
• New post each Monday
• Objective: Motivate target audience to be fit and healthy

13. Wellness Wednesday
(4) wellness and gratitude
• New post each Wednesday
• Objective: Inspire reflection, emotional health and wellness

14. Original Infographics
Objective: Encourage
consumers to incorporate
Somersaults into their holidays
and choose Somersaults over
similarly-flavored but less-
healthful snacking options

15. Thank you!
@StephanieThoma
Linkedin.com/stephaniemthoma