This is my final project presentation for the Life Sciences Communication class - LSC 432 Social Media for Life Sciences. Our group developed a digital marketing strategy focused around the 3 core values of the EatStreet organization: Catch the Deals, Support Local, and Order with Ease.

1. A Social Media Marketing Campaign
May 6, 2014
Aisha Liebenow | Connor Cummins | David Bartscher | Matt Bosold | Shelby Bake

2. Audience
● 18-24, years old
● Male, college students & young
professionals
● Busy = no time to cook
● Disposable income = pizza money
● 93% Spectators

3. Areas of Improvement
• Maximize in-house content
• Increase promotion of charitable efforts
• Improve voluntary customer engagement
• Interactive Icons
• Integrate social media on mobile app

4. Solutions
Establish 3 core values across all platforms:
1. Catch the Deals
2. Support Local
3. Order with Ease

5. Blog
● Refine 3 Core Values
○ StreetSmarts, Restaurant Profiles, EatStreet Gives Back
● Consistent blog updates for each category
● Make a scheduled calendar of when specific
posts should be published
○ e.g. Every Friday alternated between EatStreet Gives
Back and Restaurant Profiles

7. Monthly Themes
Example: #WingMadness in March
● National “tour” of great local places to find
wings (Restaurant Profiles)
● Monthly # campaign for customers to share
what they ordered (Twitter and Instagram)

9. Bonus Bites
● Virtual punch card to earn deals
● Incentivize social media sharing by offering
extra Bonus Bite points
● Provide a social media pop-up after each
order is complete (w/ option to add picture)

11. Weekly Deals
• Ability to set account preferences to certain
cuisines
• Deals at your favorite restaurants are
automatically sent to your email each week

12. Newsletter
• Backbone of social media campaign
o Monthly Theme
o Weekly Deals
o Featured Blog Posts

14. Thank you!
Questions?