Newsasset case study nea_kriti_en

1. CYCLE SA
A case study for the Nea Kriti newspaper

2. Cycle SA
Case Study
for one of the
largest publishing
houses in Greek
rural area
Issued in 2000, New Crete (pronounced "Nea Kriti") is the first Cretan
newspaper circulating throughout the island. The paper follows European
newspapers standards in appearance and theme, issued from Monday to
Saturday (58-60pp, 12.000 copies, 3.000 subscribers), along with a weekly
sports magazine.
Apart from the printed edition, readers can also have access in the
newspaper's content via mobile phones (iOS) and PC.
The insights
 Declining use of printed formats; digitalized channels turning into an
integral part of modern publishing process
 Cope with the demands of this new era for publishing industry, i.e.
specialized content production process per channel etc
 A regional newspaper facing difficulties like having to provide news
coverage for 4 different counties and finding high-skilled staff for each
communication channel
 Challenges
Smooth transition to a
modern publishing
model
Easy and fast
exploitation of digital
channels
 Solutions
Newsasset Agency
edition
 Benefits
Unified platform to
create, manage and
distribute news content
via multiple channels
Significant reduction of
the production process
Increase readers’
volumes

3. Cycle SA
Case Study
for one of the
largest publishing
houses in Greek
rural area
The project
 In 2012 Cycle SA proceeded to the radical reorganization of its
information system, selecting newsasset Publishing Edition after an
extensive market research for the ideal editorial, content management
and multi channel distribution platform.
The solution
 Nea Kriti took advantage of the Integrated newsroom concept to secure
the joint creation, management and distribution of primary news content
for each outlet, via a single editorial team, with no special skills.
 The solution was enhanced with the Web Access subsystem, which
provided full editorial and news coverage functionality even remotely.
 The Layout Director module bridged the Integrated newsroom team and
the Production Department (i.e. layout process) through interactive
features and automatic paging processes
 Real time, dynamic content update in web and mobile channels, with
one click
Goals
 Bring the business
into the modern era
with a competitive
advantage
 Streamline editorial
workflow to achieve
seamless
information flow to
multiple distribution
channels

4. Cycle SA
Case Study
for one of the
largest publishing
houses in Greek
rural area
Benefits
 Unified archiving system, with enhanced search filters
 Significant reduction of the production process and time and
improve the appearance quality.
 Increase readers volume deriving from online & mobile channels
 An agile, open architecture platform, fully expandable to meet any
additional future requirement , that ensures a quick return on the
investment and its long lasting duration.
 «newsasset
Publishing offers a
single archive
system, with unique
search and content
discovery
capabilities,
ensuring in that way,
its reuse. Moreover,
its ability to
seamlessly work
with widely used
desktop applications
such as MS Word,
Open Office or
Adobe Photoshop,
secured the
platform's rapid and
fully productive
utilization from its
end user».
Mr. Antonis
Dimitriou, CEO
About newsasset suite
Newsasset is an innovative cross-media suite covering the needs of any contemporary publishing or
news agency organization regarding a) the overall planning and multimedia production workflow, b)
digital asset and content management & archiving process, c) cross channel publishing and
distribution requirements.
Newsasset is a unique, fully scalable, cost-efficient multi-channel publishing system, integrated with
powerful digital asset management functionalities. Newsasset editorial system is build around the
Integrated newsroom concept, to efficiently meet with all editorial steps, incl. planning, gathering &
selecting, creating, editing & producing, publishing/distributing & archiving of static, dynamic and
interactive content for all media channels, via a friendly, industry-standard interface.

5. www.newsasset.com