This presentation is about Greenwashing. What it is, why it happens, why that is so bad and how to avoid it

1. Greenwashing What? Why? Why not? And how to avoid it

2. What is Greenwashing?

7. Why does greenwashing happen?

8. It depends on how you look at it, But reasons are positive

13. “ Green is a new sort of ‘ good manners’”

14. “ Green is fashionable, delivers cool and social status”

17. There is greenwashing, because we’ve passed a tipping point. Which is good

19. Isn’t this how you would think of advertising milk?

20. The risk is that same can happen with greenvertising. Sometimes we cannot blame ourselves Making things look nice is our nature

22. Why all the fuss? Why is that so bad?

26. 2 ways you can avoid greenwashing