Startup Village 2015 Finalist

1. 1. START THE DIALOG WITH CONSUMERS
2. ENGAGE INTO PRODUCT CHOOSING PROCESS
3. INCREASE UPSELL & CROSSELL
AddReality is a service for in store communication with customer
using interactive displays based on Android tablet and stick

2. We are selling SaaS and OEM licenses of our software
for setting up and control in-store customer facing devices.
For government, retail, malls, quick service restaurants and cinemas.
• INCREASE CONVERSION OF SPECIAL OFFERS BY 20%
• INCREASE THE VISIT TIME FROM 15%
• REDUCE COST BY 80% ON OUT-OF-HOME ADVERTISING
Value Proposition for end-clients:

3. 60%OF DECISIONS TO BUY
ARE MADE AT THE
SHOP-SHELF
LOW QUALIFICATION
OF STAFF
IN 70% OF CASES
AVOID DIALOGUE
NEW CULTURE
OF CONSUMPTION
In result:
UP TO 20% REDUCTION
OF UP/CROSS-SELL
UP TO 50% REDUCTION
OF AVERAGE VISIT TIME

4. The border between
online and offline will disappear.
«CENTRE OF EXPERIENCES» OFFLINE STORE

5. 1CREATE, EDIT
CONTENT & DEVICES
VISUAL PROJECT CREATION WITH NO LINE OF CODE

6. CENTRALIZED MANAGEMENT OF
CONTENT AND EQUIPMENTS ALLOWS
SAVE MONEY FROM 30% ON IT-SUPPORT
PLAYBACK
ON POINT-OF-SALE2

7. IMPROVE INSTORE MARKETING
Analyze audience and attention.
Raise efficiency through content changes
based on analytical data and set goals
ANALYZE
CUSTOMER’S BEHAVIOUR3

8. EVERY 5 SCREENTOUCH LED TO A SALE
600+ SALES WEEKLY
BRAND DECIDED TO TELL ABOUT ADDREALITY TO MASS
We create this case with partner for 1 week.
They increase the in-store engagement by 70%.
Earlier the vendors that they could not do it.
Development registered with
the U.S. Congress to proprietary right.
+ 3:36 AV. TIME OF INTERACTION
In result:

9. Digital consultants with bar code scanners
Centralized audio management tool
MODULAR SYSTEM LETS START ANY SCENARIO
ON ANY DIGITAL EQUIPMENT WITHIN ONE SYSTEM
Possibility to change mechanics/solutions without additional
costs on design, development and technics. New ideas - easily!
Interactive mirrors and fitting rooms with RFID
Digital Signage systems, corporate Indoor TV
Brand trade-support in third party retail
Digital menu boards and displays

10. HOW WE SELL LICENSES TO OUR SOFTWARE?
Affiliate funnel Inbound
marketing,
direct activities

11. 3 OFFICES // 47 PARTNERS
*RUSSIAN FEDERATION/USA/UAE
• Low cost of our licenses.
• From 40% revenue share from sold
licenses.
• The opportunity to Up-Sale to current
customers. Single modular platform for
creating digital in-store eco-system.
The clients does not need a third-party
service providers.
• Earning opportunity for selling
equipment and services.

12. DIGITAL SIGNAGE MARKET AND OUR PLANS
OVERALL MARKET IN RUSSIA IS $650M IN 2015
SOFTWARE MARKET IS $115M IN 2015
OUR TARGET IS 2% IN 4Q 2016
OVERALL MARKET IN MIDDLE EAST IS $720M IN 2015
SOFTWARE MARKET IS $175M IN 2015
OUR TARGET IS % IN 4Q 2016

13. 9 PROFESSIONALS IN MAIN TEAM // 3 CO-FOUNDERS
SERGEY GALEEV // CEO
Experience in executive
activities in IT sphere,
advertisement business,
BTL, event. Since 2009 has
created 4 of the project in IT
and fashion industry. 1 work
at the international level.
ALEXEY REKISH // CTO
OpenCV, computer vision,
video processing and
broadcasting, complex
solutions for TV-channels
and video portals, such as
Head Hunter, Peretz TV,
Novy TV. 8 years in IT.
GEORGE CHEISHVILI // CFO
Experience in executive
activities is 10 years.
TV company “RealArt”,
production director of
programs “Fight Club” on
MTv, establishment and
promotion of the restaurant.

14. ADDREALITY develops on one
of the most profitable and fastest growing markets.
Start sale in 4Q 2014 // Seed+
Revenue $80 000 // BurnRate $5 000
Pipeline $375 000 (SaaS)
WE ARE LOOKING FOR INVESTMENT $240 000
For marketing, product, intellectual property.

15. CONTACT DETAILS
WWW.ADDREALITY.COM
GS@ADDREALITY.COM

16. APPENDIX

17. Сертификат номиналом 50 000 рублей
сроком на 365 дней
AR80888
*Активировать, послав эту фотографию на order@addreality.com до 1 сентября 2015 года
Сфотографируйте

18. • A SUBSCRIPTION LICENSE FOR A SINGLE DEVICE
SOFTWARE COSTS FROM $220 TO $520 PER YEAR
1 CLIENT = ABOUT 100 LICENCES
• Sale of InHouse licenses per device.
• Sale of OEM licenses per device.
• In plan. Access to the Analytics system per mo (per device).
• In plan. Access to the Analytics API.

19. Деньги нужны для:
40% доработка продукта (упрощение активации пользователей)
20% доработка упаковки (видео, шаблоны, сайт)
10% маркетинг (в основном inbound для SMB)
10% intellectual property protection
10% работа с текущими клиентами в UAE, US
10% работа с текущими клиентами в РФ
Дополнительно:
В 2015 году мы продадим минимум 3000 лицензий ($180 000 / год).
В 2016 году мы планируем продать 10000 лицензий ($600 000 / год).
Среднее количество лицензий: SB 10шт. (продажа 2 нед.), MB 500шт. (3 мес.), Enterprise
2000шт. (6 мес.).
Интеграторы для установки решений в средний и крупный бизнес и лидогенерации.
Дистрибьюторы берут на себя 98% расходов на маркетинг и локализацию.
На раунде A мы стремимся в сторону работы с Intel Capital (планы на сегодня).

20. DIGITAL INSTORE
CONSULTANTS
INTERACTIVE MENU
IN FAST FOOD
CASE
CASE
INTERACTIVE
TRADE-SUPPORT
CASE

21. Simple content creation and distribution
Attract and
engagement