IABC Webinar: How an Employee App Fits Best with Your Intranet and Digital Workplace Strategy
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Intranet, SharePoint, Workplace by Facebook, Slack, or Office 365? The opportunities and challenges of the digital workplace have given internal communicators a wide range of choices for their intranet and workplace strategy. Have a look at our slides and learn how an employee app fits into the mix.
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IABC Webinar: How an Employee App Fits Best with Your Intranet and Digital Workplace Strategy
- 1. How an Employee App Fits Best with Your Intranet and Digital Workplace Strategy
- 2. Staffbase The Employee Experience Platform ➜ ➜ ➜ ➜ ➜
- 3. What is the “digital workplace” (and the intranet)? “The collection of all the digital tools provided by an organization that allows its employees to do their jobs.” From The Digital Renaissance of Work
- 4. Why does the digital workplace matter?
- 5. 83% of HR leaders say the employee experience is either important or very important Employee Experience is positively related to work performance and low turnover rates Companies with highly engaged workforces outperform their peers by 147% in earnings per share Companies with engaged employees outperform those without by 202% Customer retention rates are 18% higher when employees are highly engaged Organisations that have over 50% employee engagement retain over 80% of their customers High employee engagement increases profitability of companies by up to 22% An app has 3x more readers than an intranet 75% of push notifications are opened within 1 hour Forbes: The Employee Experience Is The Future Of Work: 10 HR Trends For 2017 Gallup Report: State of the American Workplace 2016 Gallup Report: State of the American Workplace 2016 Gallup Report: State of the American Workplace 2016 Gallup Report: State of the American Workplace 2016 Gallup Report: State of the American Workplace 2016 Data compiled by Staffbase customers Data compiled by Staffbase customersGlobeforce Employee Experience Index Study 2016
- 6. What are the requirements for a digital workplace with a great employee experience? What is the best technology setup to meet these needs? Part 1 Part 2
- 7. 1. What are the main use cases for the digital workplace?
- 8. Communicate to Many (EXPLAIN) Corporate (e.g., strategy) news Crisis management Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g., policies) Audience specific updates (e.g. management channel) Topic-specific updates (e.g., safety, HR) Employee recognition Learning and best practices Support employee events and town hall meetings Peer-to-Peer Ask the organization Events (e.g., share pictures) Share your story Blackboard / buy and sell Team coordination Gather Feedback (LEARN) Pulse survey Audience specific surveys Feedback on new products, campaigns, customer questions, pain points, etc. Gather new ideas and assess areas for improvement Workplace-Centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates, etc.) Learning and onboarding content Domain-Centric Shop-window content — anything that other teams need from a team (e.g., sales deck) Team-internal presentations, how-to guides, process charts, and knowledge base for domains like Sales, Service, Production, Development, etc. Company Level Process documentation and policies Certifications documentation Human Resources Recruiting Performance management HR operations Employee development and learning Employee surveys Employee self-services CRM (Customer Relationship Mgmt.) Marketing Sales Customer Service Channel management ERP (Enterprise Resource Planning) Accounting & controlling Development Production and distribution Supply chain management Quality management Projects (start – end) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Project planning and cost / time estimations Reporting Onboarding Teams (continuously running) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Workflows Ad-Hoc Teams (aka communities) Lightweight document repository Share ideas and best practices Discuss questions User generated knowledge base (wiki)
- 9. Why digital communication becomes so important. Millennials are now the largest group in the U.S. labor force.Generations Engagement Motivated employees understand their contribution to the company's success. Deskless Employees More than 70% of employees do not work at a desk.
- 10. Who What Access and Devices (example) Numbers (example)Target group Knowledge Worker (Digital) Process Worker Non-Desk Worker Temporary Worker External Partners and Contractors Other Development, IT, Management, Sales, Marketing, etc. Spend a lot of time in projects. Full access to internal company network and email. Personal devices + company mobile + company desktop 25% Accounting, Field Service, HR Operations, Purchasing, Production Planning, etc. Mainly repetitive process tasks. Sometimes involved with projects. Full access to internal company network and email. Personal devices + company desktop 30% Driver, sales clerk, factory worker, construction worker, nurse, warehouse worker, etc. Wide range of tasks, often customer-facing. No access to internal company network and email. Only personal devices 40% Warehouse workers or seasonal sales and service staff No access to internal company network and email. Only personal devices 5% Agencies, suppliers, etc. All types from above. Partial access to company network and email. Personal devices + partially company desktop 200 overall, 100 with company desktop and access to network Job candidates, alumni, etc.. Basic information about the company and current events. No access to internal company network and email. Only personal devices 9000 alumni + 300 job candidates 2. What are the main target groups?
- 11. Knowledge Worker (Digital) Process Worker Non-Desk Worker Processes Who needs what?
- 12. Non-Desk Worker Driver, sales clerk, factory worker, construction worker, nurse, warehouse worker, etc. Wide range of tasks; often customer-facing No access to internal company network and email. Only personal devices (mobile + desktop) are used. Communicate to Many (EXPLAIN) Corporate news Explain the strategy - why? Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g., policies) Topic-specific updates (e.g., safety, HR, etc.) Employee recognition Learning and best practices Support employee events and town hall meetings Peer-to-Peer Ask the organization Events (e.g., share pictures) Share your story Blackboard / buy and sell Gather Feedback (LEARN) Pulse survey Audience-specific surveys Feedback on new products, campaigns, customer questions, pain points, etc. Gather new ideas and assess areas for improvement Workplace-Centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates, etc.) Learning and onboarding content Domain-Centric Team-internal presentations, how-to guides, process charts and knowledge base for domains like Sales, Service, Production, Development, etc. Shop-window content — anything that other teams need from a team (e.g., sales deck) Human Resources Employee development and learning Performance management Employee surveys Employee self-services These uses cases might be implemented step by step!
- 13. Part 1 summary: The digital workplace strategy + roadmap Knowledge Worker Process Worker Non-Desk Worker
- 14. What are the requirements for a digital workplace with a great employee experience? What is the best technology setup to meet these needs? Part 1 Part 2
- 15. Selecting technology I: Best of breed wins Better user experience Better strategy for BYOD (personal devices) More flexibility mid- and long-term Less shadow IT
- 16. What do we already have? Is there a long-term tech strategy in place? Which tools can cover use cases? Which use cases need to be integrated really well? Which use cases need to be integrated really well for a great employee experience? Which use cases need to be easily available for personal devices (BYOD)? Which use cases need to be available for company mobile devices? What do we already have? Is there a long-term tech strategy in place? Which tools can cover use cases? Selecting technology II: User-centered wins
- 17. Accessible via App Store Branded app No repeat logins required – only initial login needed Use cases that employees care about Automatic personalization based on user profile (location, business unit, job profile, etc.) Push messages to alert about important updates Selecting technology III: What does mean for personal mobile devices? Easy mobile access is hard to achieve. Responsive intranets don’t work. That's why there will be just “the ONE front door intranet” app.
- 18. Communicate to many (EXPLAIN) Corporate (e.g. Strategy) news Crisis management Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g. policies) Audience specific updates (e.g. Management channel) Topic specific updates (e.g. Safety, HR,..) Employee recognition Learning and best practises Support employee events and town hall meetings Peer to peer Ask the organization Events (e.g. share pictures) Share your story Blackboard / buy and sell Team coordination Gather feedback (LEARN) Pulse survey Audience specific surveys Feedback on new products, campaigns, customer questions and pain points,... Gather new ideas and areas for improvement Workplace centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates,...) Learning and onboarding content Domain centric Shop-window content - anything that other teams need from a team (e.g. sales deck) Team-internal presentations, how-to guides, process charts and knowledge base for domains like Sales, Service, Production, Development,.. Company level Process documentation and policies Certifications documentation Human Resources Recruiting Performance management HR operations Employee development and learning Employee surveys Employee self services CRM Marketing Sales Customer Service Channel management ERP Accounting & controlling Development Production and distribution Supply chain management Quality management Projects (start - end) Document-based collaboration Document repository Manage meetings (calendar,..) Manage tasks Share team status Discuss questions Project planning and cost/time estimations Reporting Onboarding Teams (continuously running) Document-based collaboration Document repository Manage meetings (calendar,..) Manage tasks Share team status Discuss questions Workflows Ad-hoc teams (aka communities) Lightweight document repository Share ideas and best practises Discuss questions User generated knowledge base (wiki) Mobile isn’t a feature. It’s a strategy!
- 19. One single place for a great Employee Experience.
- 20. Teams Mainly for knowledge workers High frequency Extremely easy Less governance Frequent notifications Teamwork integrations Selecting technology IV: Where to start a conversation? Company-Wide and Targeted Audiences Medium frequency Show up on every home page Findable afterwards Roles for central and local editors More governance (e.g., push messages) to control notifications Automatic personalization Employee self service integrations Communities Medium frequency More discoverable and sharable Better for discussions Some governance Frequent notifications
- 21. EmailKnowledge Base Team chat + conferencing Teamrooms + documents + workflows HR, CRM, ERPCommunities + networking Custom solutions Technology stack for a modern digital workplace. Front door intranet/ communication hub Workplace- centric knowledge Few to many comms Peer-to- peer comms Gather feedback Domain- centric knowledge HR services + ERP link Easy external access is a key part of the product.
- 22. Not just an employee-app but a communication hub and the front door intranet.
- 23. Built-in Content Management System (CMS).
- 24. An Employee Experience focus aimed at all target groups and mobile will lead to an entirely new approach for your digital workplace. on accessibility, personalization, and editing control, making an app really effective in large and distributed organizations. that works great with mobile but also on desktops. Summary