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How an Employee App Fits Best
with Your Intranet and
Digital Workplace Strategy
Frank Wolf
Co-founder
Staffbase
The Employee Experience Platform
“How can we better connect
with all employees?”
➜ Founded...
What is the “digital workplace” (and the intranet)?
“The collection of all the
digital tools provided by
an organization t...
Why does the digital
workplace matter?
What are the
requirements
for a digital workplace with a
great employee experience?
What is the best
technology
setup to m...
1. What are the main use cases for the digital workplace?
Communicate to Many (EXPLAIN)
Corporate (e.g., strategy) news
Crisis management
Management blog
Location + business unit n...
CommunicationKnowledge
Processes Collaboration
Strategic priorities are shifting.
Knowledge
Collaboration
Modern Organizat...
Why digital communication becomes so important.
Millennials are now the largest
group in the U.S. labor force.Generations
...
Communicate to Many (EXPLAIN)
Corporate (e.g., strategy) news
Crisis management
Management blog
Location + business unit n...
Who What
Access and Devices
(example)
Numbers (example)Target group
Knowledge Worker
(Digital)
Process Worker
Non-Desk Wor...
Knowledge Worker
(Digital) Process Worker
Non-Desk Worker
Processes
Who needs what?
TARGET GROUP Communication Knowledge P...
Non-Desk Worker
Driver, sales clerk, factory
worker, construction
worker, nurse, warehouse
worker, etc.
Wide range of task...
Part 1 summary: The digital workplace strategy + roadmap
Knowledge Worker
Process Worker
Non-Desk Worker
Step 1 Step 2 Ste...
What are the
requirements
for a digital workplace with a
great employee experience?
What is the best
technology
setup to m...
Selecting technology I: Best of breed wins
Better user experience
Better strategy for BYOD (personal devices)
More flexibi...
OLD approach
What do we already have?
Is there a long-term tech strategy in place?
Which tools can cover use cases?
Which ...
Accessible via App Store
Branded app
No repeat logins required – only
initial login needed
Use cases that employees care
a...
Personal +
company
devices
Communicate to many (EXPLAIN)
Corporate (e.g. Strategy) news
Crisis management
Management blog
...
EmailKnowledge Base Team chat +
conferencing
Teamrooms +
documents +
workflows
HR, CRM, ERPCommunities +
networking
Custom...
Teams
Mainly for knowledge workers
High frequency
Extremely easy
Less governance
Frequent notifications
Teamwork integrati...
Not just an (employee) app but a communication hub and
the front door intranet.
Example: Viessmann
7200 users ▪ 17 locations ▪ 8 languages ▪ 40 news channels ▪ 3000 posts per year
Front door intranet/communication hub
Workplace-
centric
knowledge
Few to
many
comms
Peer-to-
peer
comms
Gather
feedback
D...
The key challenge for organizations is managing change —
therefore communication and collaboration are the top priorities ...
Thanks for joining.
See you next time!
www.staffbase.com
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How an Employee App Fits Best with Your Intranet and Workplace Strategy

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Intranet, SharePoint, Workplace by Facebook, Slack, or Office 365? The opportunities and challenges of the digital workplace have given internal communicators a wide range of choices for their intranet and workplace strategy.

Have a look at our slides and learn how an employee app fits into the mix.

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How an Employee App Fits Best with Your Intranet and Workplace Strategy

  1. 1. How an Employee App Fits Best with Your Intranet and Digital Workplace Strategy
  2. 2. Frank Wolf Co-founder Staffbase The Employee Experience Platform “How can we better connect with all employees?” ➜ Founded 2014 ➜ 45 employees ➜ Offices in Germany and U.S. ➜ 200+ customers ➜ 20+ partners
  3. 3. What is the “digital workplace” (and the intranet)? “The collection of all the digital tools provided by an organization that allows its employees to do their jobs.” From The Digital Renaissance of Work
  4. 4. Why does the digital workplace matter?
  5. 5. What are the requirements for a digital workplace with a great employee experience? What is the best technology setup to meet these needs? Part 1 Part 2
  6. 6. 1. What are the main use cases for the digital workplace?
  7. 7. Communicate to Many (EXPLAIN) Corporate (e.g., strategy) news Crisis management Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g., policies) Audience specific updates (e.g. management channel) Topic-specific updates (e.g., safety, HR) Employee recognition Learning and best practices Support employee events and town hall meetings Peer-to-Peer Ask the organization Events (e.g., share pictures) Share your story Blackboard / buy and sell Team coordination Gather Feedback (LEARN) Pulse survey Audience specific surveys Feedback on new products, campaigns, customer questions, pain points, etc. Gather new ideas and assess areas for improvement Workplace-Centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates, etc.) Learning and onboarding content Domain-Centric Shop-window content — anything that other teams need from a team (e.g., sales deck) Team-internal presentations, how-to guides, process charts, and knowledge base for domains like Sales, Service, Production, Development, etc. Company Level Process documentation and policies Certifications documentation Human Resources Recruiting Performance management HR operations Employee development and learning Employee surveys Employee self-services CRM (Customer Relationship Mgmt.) Marketing Sales Customer Service Channel management ERP (Enterprise Resource Planning) Accounting & controlling Development Production and distribution Supply chain management Quality management Projects (start – end) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Project planning and cost / time estimations Reporting Onboarding Teams (continuously running) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Workflows Ad-Hoc Teams (aka communities) Lightweight document repository Share ideas and best practices Discuss questions User generated knowledge base (wiki) Communication Knowledge Processes Collaboration
  8. 8. CommunicationKnowledge Processes Collaboration Strategic priorities are shifting. Knowledge Collaboration Modern Organizations Labor division as key source of competitiveness IT is secondary Stable workforce Rationality at work Ethics of duty Postmodern Organisations Knowledge as key source of competitiveness Centralized IT Flexible adjustment of the workforce Innovativeness at work Ethics of virtues Hypermodern Organisations Managing change as key source of competitiveness Decentralised IT Rapid adjustment of the workforce Creativity at work Ethics of perceived responsibility
  9. 9. Why digital communication becomes so important. Millennials are now the largest group in the U.S. labor force.Generations Engagement Motivated employees understand their contribution to the company's success. Deskless Employees More than 70% of employees do not work at a desk. New challenges . . . . . . meet limited channels.
  10. 10. Communicate to Many (EXPLAIN) Corporate (e.g., strategy) news Crisis management Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g., policies) Audience specific updates (e.g. management channel) Topic-specific updates (e.g., safety, HR) Employee recognition Learning and best practices Support employee events and town hall meetings Peer-to-Peer Ask the organization Events (e.g., share pictures) Share your story Blackboard / buy and sell Team coordination Gather Feedback (LEARN) Pulse survey Audience specific surveys Feedback on new products, campaigns, customer questions, pain points, etc. Gather new ideas and assess areas for improvement Workplace-Centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates, etc.) Learning and onboarding content Domain-Centric Shop-window content — anything that other teams need from a team (e.g., sales deck) Team-internal presentations, how-to guides, process charts, and knowledge base for domains like Sales, Service, Production, Development, etc. Company Level Process documentation and policies Certifications documentation Human Resources Recruiting Performance management HR operations Employee development and learning Employee surveys Employee self-services CRM (Customer Relationship Mgmt.) Marketing Sales Customer Service Channel management ERP (Enterprise Resource Planning) Accounting & controlling Development Production and distribution Supply chain management Quality management Projects (start – end) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Project planning and cost / time estimations Reporting Onboarding Teams (continuously running) Document-based collaboration Document repository Manage meetings (calendar, etc.) Manage tasks Share team status Discuss questions Workflows Ad-Hoc Teams (aka communities) Lightweight document repository Share ideas and best practices Discuss questions User generated knowledge base (wiki) Communication Knowledge Processes Collaboration
  11. 11. Who What Access and Devices (example) Numbers (example)Target group Knowledge Worker (Digital) Process Worker Non-Desk Worker Temporary Worker External Partners and Contractors Other Development, IT, Management, Sales, Marketing, etc. Spend a lot of time in projects. Full access to internal company network and email. Personal devices + company mobile + company desktop 25% Accounting, Field Service, HR Operations, Purchasing, Production Planning, etc. Mainly repetitive process tasks. Sometimes involved with projects. Full access to internal company network and email. Personal devices + company desktop 30% Driver, sales clerk, factory worker, construction worker, nurse, warehouse worker, etc. Wide range of tasks, often customer-facing. No access to internal company network and email. Only personal devices 40% Warehouse workers or seasonal sales and service staff No access to internal company network and email. Only personal devices 5% Agencies, suppliers, etc. All types from above. Partial access to company network and email. Personal devices + partially company desktop 200 overall, 100 with company desktop and access to network Job candidates, alumni, etc.. Basic information about the company and current events. No access to internal company network and email. Only personal devices 9000 alumni + 300 job candidates 2. What are the main target groups?
  12. 12. Knowledge Worker (Digital) Process Worker Non-Desk Worker Processes Who needs what? TARGET GROUP Communication Knowledge Processes Collaboration
  13. 13. Non-Desk Worker Driver, sales clerk, factory worker, construction worker, nurse, warehouse worker, etc. Wide range of tasks; often customer-facing No access to internal company network and email. Only personal devices (mobile + desktop) are used. Communicate to Many (EXPLAIN) Corporate news Explain the strategy - why? Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g., policies) Topic-specific updates (e.g., safety, HR, etc.) Employee recognition Learning and best practices Support employee events and town hall meetings Peer-to-Peer Ask the organization Events (e.g., share pictures) Share your story Blackboard / buy and sell Gather Feedback (LEARN) Pulse survey Audience-specific surveys Feedback on new products, campaigns, customer questions, pain points, etc. Gather new ideas and assess areas for improvement Workplace-Centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates, etc.) Learning and onboarding content Domain-Centric Team-internal presentations, how-to guides, process charts and knowledge base for domains like Sales, Service, Production, Development, etc. Shop-window content — anything that other teams need from a team (e.g., sales deck) Human Resources Employee development and learning Performance management Employee surveys Employee self-services Communication Knowledge Processes Collaboration These uses cases might be implemented step by step!
  14. 14. Part 1 summary: The digital workplace strategy + roadmap Knowledge Worker Process Worker Non-Desk Worker Step 1 Step 2 Step 4 Step . . .
  15. 15. What are the requirements for a digital workplace with a great employee experience? What is the best technology setup to meet these needs? Part 1 Part 2
  16. 16. Selecting technology I: Best of breed wins Better user experience Better strategy for BYOD (personal devices) More flexibility mid- and long-term Less shadow IT
  17. 17. OLD approach What do we already have? Is there a long-term tech strategy in place? Which tools can cover use cases? Which use cases need to be integrated really well? NEW approach Which use cases need to be integrated really well for a great employee experience? Which use cases need to be easily available for personal devices (BYOD)? Which use cases need to be available for company mobile devices? What do we already have? Is there a long-term tech strategy in place? Which tools can cover use cases? Selecting technology II: User-centered wins
  18. 18. Accessible via App Store Branded app No repeat logins required – only initial login needed Use cases that employees care about Automatic personalization based on user profile (location, business unit, job profile, etc.) Push messages to alert about important updates What does easily available mean for personal mobile devices? Easy mobile access is hard to achieve. Responsive intranets don’t work. That's why there will be just “the ONE front door intranet” app.
  19. 19. Personal + company devices Communicate to many (EXPLAIN) Corporate (e.g. Strategy) news Crisis management Management blog Location + business unit news KPIs and reporting Mandatory updates (e.g. policies) Audience specific updates (e.g. Management channel) Topic specific updates (e.g. Safety, HR,..) Employee recognition Learning and best practises Support employee events and town hall meetings Peer to peer Ask the organization Events (e.g. share pictures) Share your story Blackboard / buy and sell Team coordination Gather feedback (LEARN) Pulse survey Audience specific surveys Feedback on new products, campaigns, customer questions and pain points,... Gather new ideas and areas for improvement Workplace centric Employee Handbook Phonebook Find experts Safety and emergency rules Contact information HR (benefits, policies, templates,...) Learning and onboarding content Domain centric Shop-window content - anything that other teams need from a team (e.g. sales deck) Team-internal presentations, how-to guides, process charts and knowledge base for domains like Sales, Service, Production, Development,.. Company level Process documentation and policies Certifications documentation Human Resources Recruiting Performance management HR operations Employee development and learning Employee surveys Employee self services CRM Marketing Sales Customer Service Channel management ERP Accounting & controlling Development Production and distribution Supply chain management Quality management Projects (start - end) Document-based collaboration Document repository Manage meetings (calendar,..) Manage tasks Share team status Discuss questions Project planning and cost/time estimations Reporting Onboarding Teams (continuously running) Document-based collaboration Document repository Manage meetings (calendar,..) Manage tasks Share team status Discuss questions Workflows Ad-hoc teams (aka communities) Lightweight document repository Share ideas and best practises Discuss questions User generated knowledge base (wiki) Communication Knowledge Processes Collaboration Mobile isn’t a feature. It’s a strategy! Company devices and internal network
  20. 20. EmailKnowledge Base Team chat + conferencing Teamrooms + documents + workflows HR, CRM, ERPCommunities + networking Custom solutions Technology stack for a modern digital workplace. Front door intranet/communication hub Workplace- centric knowledge Few to many comms Peer-to- peer comms Gather feedback Domain- centric knowledge HR services + ERP link Personal + company devices Company devices and internal network Easy external access is a key part of the product.
  21. 21. Teams Mainly for knowledge workers High frequency Extremely easy Less governance Frequent notifications Teamwork integrations Where to start a conversation and share updates? Company-Wide and Targeted Audiences Medium frequency Show up on every home page Findable afterwards Roles for central and local editors More governance (e.g., push messages) to control notifications Automatic personalization Employee self service integrations Communities Medium frequency More discoverable and sharable Better for discussions Some governance Frequent notifications
  22. 22. Not just an (employee) app but a communication hub and the front door intranet.
  23. 23. Example: Viessmann 7200 users ▪ 17 locations ▪ 8 languages ▪ 40 news channels ▪ 3000 posts per year
  24. 24. Front door intranet/communication hub Workplace- centric knowledge Few to many comms Peer-to- peer comms Gather feedback Domain- centric knowledge HR services + ERP services
  25. 25. The key challenge for organizations is managing change — therefore communication and collaboration are the top priorities for the digital workplace. An Employee Experience focus aimed at target groups and mobile will lead to an entirely new approach. Mobile isn’t a feature. It’s a strategy! Communication is a key process with high demands on accessibility, personalization, and editing control, making an app really effective in large and distributed organizations. An Employee App is a communication hub and the front door intranet that works great with mobile but also on desktops. Summary
  26. 26. Thanks for joining. See you next time! www.staffbase.com

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