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EARLEY
EXECUTIVE
ROUNDTABLE
DATA ANALYTICS 2015
Leveraging Data Analytics for Growth and Innovation
An executive webinar series on the revolution in data analytics tools, technologies,
applications and adoption. Attend all four on-demand sessions and learn how the
industry is rapidly evolving as organizations allocate budgets and resources to turn
data and analytics into competitive advantage.
The Business Potential of Machine
Learning and Cognitive Computing
Session Summary:
Applications and devices are getting smarter, adaptable,
self-configuring and optimize over time. This is referred to as
“machine learning”, a broad concept representing dozens of
approaches for improving how technology performs. At the
same time, software is becoming more user friendly to the
point where systems provide the appearance of understanding
human intent. This emerging field is called “Cognitive
Computing”.  IBM Watson and Apple’s Siri are prime examples.
Metrics for Measuring the Customer
Experience & Digital Marketing Success
Session Summary:
Understanding and serving online buyers is facilitated by
thousands of new digital marketing tools and
technologies. Marketers are facing a perfect storm of
unprecedented complexity and rapid shifts in customer
behavior. In this very crowded and and mysterious
marketplace, many organizations end up paying more for
solutions than their value may justify.  As the industry
matures, competition increases and value differentiators
become more clear. This session will seek to clarify the
issues tools and technologies to assist organizations as
they make strategic decisions. 
Mining Business Insights with Big Data
Analytics and the IoT
Session Summary:
The Internet of Things will bring a new era of distributed
intelligence that will automate many aspects of the supply
chain. Value will be less about products and more about
configured functionality.  Data from product interactions will
become the source of value for businesses that used to rely
on revenue from commodity goods. Understanding,
interpreting and leveraging this data will be an enormous
challenge for enterprises that are struggling to deal with the
current deluge of information. Our panel of experts discuss
challenges facing enterprises and how mitigate risks. 
Using Business Analytics to Drive
Higher ROI & 0rganizational Change
Session Summary:
Analytics is particularly challenging because the specialized
nature of tools and approaches make the business value
less accessible to business users. Frequently an
intermediary with technical and business analysis skills is
required to design, deliver and interpret data produced by
multiple applications. Add to this the increasing complexity
of the technology ecosystem and data sources and what is
possible is rapidly outstripping what is practical and cost
effective. We will explore approaches for improving
organizational maturity and building competencies at the
points of greatest business need.
Seth Earley, CEO
Earley Information
Science
Bruce Daley
Principal Analyst
Tractica
Patrick Heffernan
Principal Analyst
Technology Business Research
SPEAKERS
info.earley.com/analyticsroundtable
SESSION 1
SESSION 2SPEAKERS
SESSION 3 SPEAKERS
SESSION 4
Dr. Olly Downs
Chief Scientist/CTO
Globys
Mitchell Shuster
Informationist/Data Scientist
Knowledgent Group, Inc.
Seth Earley, CEO
Earley Information
Science
Pratibha Vuppuluri
Founder & Principal
Key Insite
Gary Parilis
Chief Research Officer
Greenwich Associates
Stuart WIlliams
Vice President
Technology Business
Research
Dr. Asuman Suenbuel
Senior Technical Advisor
SAP
Seth Earley, CEO
Earley Information
Science
Joanna Schloss
Business Intelligence &
Analytics Evangelist
Dell Software
John Spooner
Vice President, Platforms
TechnologyBusinessResearch,Inc.
Ram Sangireddy
Dir of Product Mgmt,
Predictive & Analytics
Vitria Technology
Bruce Daley
Principal Analyst
Tractica
SPEAKERS
Seth Earley, CEO
Earley Information
Science
Joanna Schloss
Business Intelligence &
Analytics Evangelist
Dell Software
Geoff Woollacott
Principal Analyst/
Practice Mgr, Technology
Business Research
Philip Kemelor
Sr. Manager, Advanced
Analytics - Digital Analytics
Ernst & Young, LLP
Bruce Daley
Principal Analyst
Tractica

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