Welcome Small Publishers Workshop Jonathan Hunt
Publishing Solutions <ul><li>Getting the basics right in preparation </li></ul><ul><li>for a magazine tender </li></ul><ul...
<ul><li>Preparing for a Tender Process </li></ul><ul><li>What is the core of the specification </li></ul><ul><li>The impor...
The Specification <ul><li>The core of the specification </li></ul><ul><li>The basics are boring right! </li></ul><ul><li>S...
Print <ul><li>What is the basic print production spec </li></ul><ul><li>Can we get it right </li></ul><ul><li>Rationalisat...
Specify correctly <ul><li>Specify correctly and aim to get it right first time </li></ul><ul><li>Production schedules and ...
Analysis <ul><li>Audit your specification and processes </li></ul><ul><li>Ask questions to get the tender specification ri...
Summary <ul><li>Specify correctly </li></ul><ul><li>What should you supply soft and hard items </li></ul><ul><li>The cost ...
Welcome Manufacturing Considerations Effecting Cost Tony Ayles
The  Main Categories <ul><li>Basics </li></ul><ul><li>2. Added value / Additional services </li></ul>
Basics <ul><li>Press size </li></ul><ul><ul><li>8,16, 24, 32, 48, 64, 72 Page </li></ul></ul><ul><li>Cut off </li></ul><ul...
Basics (cont) <ul><li>Scheduling </li></ul><ul><ul><li>Weeks 1 & 4 </li></ul></ul><ul><ul><li>Batching Magazines Together ...
Complete marketing services <ul><li>Specialist marketing audits and consultancy </li></ul><ul><li>Database management </li...
What is Paper Management? Joyce Huie
Paper Management <ul><li>Is a service that could be provided by </li></ul><ul><li>your own internal paper/production depar...
<ul><li>Control </li></ul><ul><li>Cost Savings </li></ul><ul><li>Reporting </li></ul>Paper Management
Control <ul><li>Transparency </li></ul><ul><li>Purchasing your paper – pricing and improve consistency of supply </li></ul...
Cost Savings <ul><li>Budgeting and expenditure </li></ul><ul><li>What ifs scenarios </li></ul><ul><li>Effective inventory ...
Reporting <ul><li>Budget v Forecast v Actual cost and usage </li></ul><ul><li>To assist finance or production </li></ul><u...
<ul><li>Paper Specification </li></ul><ul><li>Matthew Valentine </li></ul>
Making the Right Choice <ul><li>Economic </li></ul><ul><ul><li>Have you over-specified? </li></ul></ul><ul><ul><li>Can you...
Your Choices <ul><li>Paper has evolved over the last 30 years </li></ul><ul><li>The focus is on lower weight, higher brigh...
Categories of Paper Grade <ul><li>Newsprint / improved newsprint (uncoated) </li></ul><ul><li>Mechanical uncoated S/C  </l...
Key Characteristics of Offset Litho Papers <ul><li>Grammage </li></ul><ul><li>Bulk </li></ul><ul><li>Whiteness </li></ul><...
Determining Cost <ul><li>Paper, in most instances, is sold by weight, so choosing lower grammages reduces the amount of pa...
Determining Cost: An example <ul><li>You order 10t on 100gsm at £700/t </li></ul><ul><ul><li>Total cost £7,000 </li></ul><...
Summary <ul><li>Price </li></ul><ul><li>Availability </li></ul><ul><li>Printing Process / ink coverage </li></ul><ul><li>P...
Questions?
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Print and paper spec

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  • 27/05/10
  • 27/05/10
  • Print and paper spec

    1. 1. Welcome Small Publishers Workshop Jonathan Hunt
    2. 2. Publishing Solutions <ul><li>Getting the basics right in preparation </li></ul><ul><li>for a magazine tender </li></ul><ul><li>David Foakes </li></ul>
    3. 3. <ul><li>Preparing for a Tender Process </li></ul><ul><li>What is the core of the specification </li></ul><ul><li>The importance of getting it right first time </li></ul><ul><li>The cost of Butterfly Production </li></ul><ul><li>MIS Control </li></ul><ul><li>Leading to cost savings </li></ul>What we will cover
    4. 4. The Specification <ul><li>The core of the specification </li></ul><ul><li>The basics are boring right! </li></ul><ul><li>Strive to become your suppliers best customer </li></ul>
    5. 5. Print <ul><li>What is the basic print production spec </li></ul><ul><li>Can we get it right </li></ul><ul><li>Rationalisation – individual magazines and portfolio </li></ul><ul><li>Understand what you are buying </li></ul>
    6. 6. Specify correctly <ul><li>Specify correctly and aim to get it right first time </li></ul><ul><li>Production schedules and plate change options </li></ul><ul><li>Ask yourself has production control just evolved! </li></ul><ul><li>Keep up to date with new services from existing suppliers…environmental impact, cost and time savings </li></ul>
    7. 7. Analysis <ul><li>Audit your specification and processes </li></ul><ul><li>Ask questions to get the tender specification right for purpose </li></ul><ul><li>Communicate and challenge </li></ul><ul><li>Look for better solutions </li></ul>
    8. 8. Summary <ul><li>Specify correctly </li></ul><ul><li>What should you supply soft and hard items </li></ul><ul><li>The cost of changing your mind </li></ul><ul><li>Rationalise without taking away the publishing USP’s </li></ul><ul><li>Goodwill items </li></ul><ul><li>Gather information existing and potential suppliers </li></ul><ul><li>Target the cost and time savings </li></ul><ul><li>An Audit offer </li></ul>
    9. 9. Welcome Manufacturing Considerations Effecting Cost Tony Ayles
    10. 10. The Main Categories <ul><li>Basics </li></ul><ul><li>2. Added value / Additional services </li></ul>
    11. 11. Basics <ul><li>Press size </li></ul><ul><ul><li>8,16, 24, 32, 48, 64, 72 Page </li></ul></ul><ul><li>Cut off </li></ul><ul><ul><li>598mm, 620mm, 630mm </li></ul></ul><ul><ul><li>Short grain - 445mm </li></ul></ul><ul><li>Page size </li></ul><ul><ul><li>e.g. (Lithoman) page size 300 x 240 can produce 64 page sections </li></ul></ul><ul><ul><li>Reduced width/depth 297 x 210 can produce 72 page section </li></ul></ul><ul><ul><li>280 x190 can produce 80 page sections </li></ul></ul><ul><li>Section size </li></ul><ul><ul><li>Maximise press capability </li></ul></ul><ul><li>Paper </li></ul><ul><ul><li>Coated/ Uncoated </li></ul></ul><ul><ul><li>Bulk </li></ul></ul><ul><ul><li>Run ability </li></ul></ul><ul><ul><li>Weights </li></ul></ul>
    12. 12. Basics (cont) <ul><li>Scheduling </li></ul><ul><ul><li>Weeks 1 & 4 </li></ul></ul><ul><ul><li>Batching Magazines Together </li></ul></ul><ul><li>1 Stop Shop </li></ul><ul><ul><li>PDF </li></ul></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Bind </li></ul></ul><ul><ul><li>Mail </li></ul></ul><ul><ul><li>Dispatch </li></ul></ul><ul><li>Tolerances </li></ul><ul><ul><li>Additional costs </li></ul></ul><ul><ul><ul><li>Incorrectly formatted PDF’s </li></ul></ul></ul><ul><ul><ul><li>Out of spec inserts </li></ul></ul></ul>
    13. 13. Complete marketing services <ul><li>Specialist marketing audits and consultancy </li></ul><ul><li>Database management </li></ul><ul><li>Subscription management services </li></ul><ul><li>Digital printing </li></ul><ul><li>Direct mail </li></ul><ul><li>Security mailing </li></ul><ul><li>Email marketing </li></ul><ul><li>SMS marketing </li></ul><ul><li>Data cleansing and health check </li></ul><ul><li>High speed personalisation </li></ul>
    14. 14. What is Paper Management? Joyce Huie
    15. 15. Paper Management <ul><li>Is a service that could be provided by </li></ul><ul><li>your own internal paper/production department </li></ul><ul><li>By paper supplier -mill direct or a specialist paper merchant </li></ul>
    16. 16. <ul><li>Control </li></ul><ul><li>Cost Savings </li></ul><ul><li>Reporting </li></ul>Paper Management
    17. 17. Control <ul><li>Transparency </li></ul><ul><li>Purchasing your paper – pricing and improve consistency of supply </li></ul><ul><li>Stock and wastage arrangements </li></ul>
    18. 18. Cost Savings <ul><li>Budgeting and expenditure </li></ul><ul><li>What ifs scenarios </li></ul><ul><li>Effective inventory management </li></ul>
    19. 19. Reporting <ul><li>Budget v Forecast v Actual cost and usage </li></ul><ul><li>To assist finance or production </li></ul><ul><li>Monitor printer performance and waste analysis </li></ul>
    20. 20. <ul><li>Paper Specification </li></ul><ul><li>Matthew Valentine </li></ul>
    21. 21. Making the Right Choice <ul><li>Economic </li></ul><ul><ul><li>Have you over-specified? </li></ul></ul><ul><ul><li>Can you reduce the grammage? </li></ul></ul><ul><ul><li>Is there a cheaper alternative? </li></ul></ul><ul><ul><li>Are you buying the right quantity at the right price? </li></ul></ul><ul><li>Appearance </li></ul><ul><ul><li>Are you benchmarking the competition? </li></ul></ul><ul><ul><li>Is the look right for your market? </li></ul></ul><ul><ul><li>Can you add value by choosing a better quality? </li></ul></ul><ul><li>Printing </li></ul><ul><ul><li>Can you help reduce the print cost through paper choice? </li></ul></ul><ul><ul><li>Is the paper right for your ink coverage/image type? </li></ul></ul>
    22. 22. Your Choices <ul><li>Paper has evolved over the last 30 years </li></ul><ul><li>The focus is on lower weight, higher brightness papers </li></ul><ul><li>Choosing the right one is possibly the most important cost decision you will face </li></ul>
    23. 23. Categories of Paper Grade <ul><li>Newsprint / improved newsprint (uncoated) </li></ul><ul><li>Mechanical uncoated S/C </li></ul><ul><li>Machine finished coated MFC </li></ul><ul><li>Mechanical light weight coated LWC </li></ul><ul><li>Mechanical medium weight coated MWC </li></ul><ul><li>Near woodfree & woodfree coated </li></ul><ul><li>Uncoated woodfree </li></ul>
    24. 24. Key Characteristics of Offset Litho Papers <ul><li>Grammage </li></ul><ul><li>Bulk </li></ul><ul><li>Whiteness </li></ul><ul><li>Gloss levels </li></ul><ul><li>Opacity </li></ul><ul><li>All of the above characteristics are inter-linked, i.e. a high white paper will have lower opacity, a heavier grammage will result in increased bulk, which in turn will be effected by a matt or gloss finish </li></ul>
    25. 25. Determining Cost <ul><li>Paper, in most instances, is sold by weight, so choosing lower grammages reduces the amount of paper required for the job </li></ul><ul><li>Some grammages do incur surcharges </li></ul><ul><li>However, choosing the lightest possible grammage will be the most cost effective route from a tonnage utilisation and mailing perspective </li></ul>
    26. 26. Determining Cost: An example <ul><li>You order 10t on 100gsm at £700/t </li></ul><ul><ul><li>Total cost £7,000 </li></ul></ul><ul><li>You switch to 90gsm </li></ul><ul><ul><li>Your tonnage requirement reduces to 9t </li></ul></ul><ul><ul><li>A saving of 10% </li></ul></ul><ul><ul><li>The surcharge is 3%, giving you a buying price of £720 </li></ul></ul><ul><ul><li>Total cost £6,480 </li></ul></ul>
    27. 27. Summary <ul><li>Price </li></ul><ul><li>Availability </li></ul><ul><li>Printing Process / ink coverage </li></ul><ul><li>Product Longevity </li></ul><ul><li>Grammage </li></ul><ul><li>Finish </li></ul><ul><li>Price </li></ul><ul><li>Availability </li></ul><ul><li>Printing Process / ink coverage </li></ul><ul><li>Product Longevity </li></ul><ul><li>Grammage </li></ul><ul><li>Finish </li></ul>
    28. 28. Questions?

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