This presentation is about a car-sharing application which I imagine to be the exact answer to all the questions environment is throwing at us in today's world because of the increasing traffic; this also gives a brief idea on how a startup should go about a new initiative keeping all aspects in mind

1. S H A R E C A Ra p o o l c a r i n i t i a t i v e

2. WELCOME
Let’s Begin Now

3. 1
2
3
4
CONTENTS
About Us
Market Analysis
Marketing Strategy
Final Step

4. A B O U T U S
Let me guide through this new application in town - ShareCar

5. OUR BRAIN
What We Have Looked At

6. OUR SERVICES
Trial Period
Premium User
We trust You

7. C O U R S E O F A C T I O N

9. OUR FEATURES
Safety Review system No Surging Free rides

10. M A R K E T A N A L Y S I S
FINANCIAL PREDICTION

11. TARGET MARKET
Priority 1
Priority 2
Priority 4
This market lies on the bottom of
the pyramid with most users being
Trial Period commuters
Priority 3
Office goers
College students
Not-so daily
commuters
Ladies

12. FINANCIAL PREDICTION
Expenditure (in INR) Revenues
MARKETING 30,00,000
TECHNOLOGY 8,00,000
MANPOWER 10,80,000
OFFICE RENT 3,00,000
MISCELLANEOUS 10,00,000
APP
DOWNLOADS
24,12,000
IN-APP
PURCHASES
1,40,00,000
SPACE FOR ADS 12,00,000

13. COMPETITORS
Identify Competition
UBER
Ola Cabs
GoCarShare
zipcar
BlaBlaCar

14. M a r k e t i n g S T R A T E G Y

15. 3 PILLARS OF MARKETING STRATEGY

16. KEY COLLABORATORS
Dynakode Technology
Private Limited
99acres.com
Dentsu Webchutney
TATA

17. F I N A L S T E P

18. DEPARTMENTS

19. GOALS WE CAN ACHIEVE
Ambitions of our brand

20. T H A N K Y O U !

21. DISCLAIMER
Prepared, Designed & Delivered by
Sounak Deb, Jadavpur University
during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow
`