This document provides information about Oracle Corporation and its warehouse management system (WMS) offerings. It summarizes Oracle's business, key acquisitions, customers, strengths, and compares its WMS solutions to competitors like SAP, JDA Software, Manhattan Associates, and others. The summary highlights that Oracle has a strong global reach with over 40% of its WMS deployed outside of North America, broad industry coverage, a large employee and partner network, and an aggressive cloud strategy including the LogFire acquisition.

1. WAREHOUSE
MANAGEMENT
SYSTEMS

2. WHO ARE WE?
•Oracle Corporation provides products and services that
address all aspects of corporate information technology (IT)
environments
•Founded: June 16, 1977
•CEO, Principal Financial Officer & Director: Ms Safra Ada
Catz
•CEO & Director: Mr Marc Vincent Hurd
•Co-founder, Chairman & CTO: Mr Lawrence J Ellison
Redwood City,
California
Presence in more
than 145 countries
420,000 customers
worldwide
US $37 Billion
Revenue in 2016
More than 135,000
employees

3. OUR BUSINESSES
Oracle Cloud & on premise software business (78% of
total revenues in 2016)
oCloud Software & on-premise software
oCloud Infrastructure
oSoftware updates/ Product Support
Oracle Hardware Business (13% of total revenues in
2016)
oHardware Products
oHardware Support
Oracle Services Business (9% of total revenues in 2016)
oConsulting
oEnhanced Support, etc.

4. KEY STRATEGIC
ACQUISITIONS
Moat (2017)
LogFire (2016)
NetSuite (2016)
Vitrue (2012)
Sun Microsystems (2010)
Many more…

5. KEY CUSTOMERS

6. WHY US
Strengths
ostrong global reach
obroad vertical industry penetration.
olarge, experienced and growing ecosystem of implementation
partners.
oout in front in modernizing the user experience and exploiting
embedded analytics
oservicing an increasing number of Level 4-complexity
warehouses.

7. WHY US (CONTD.)
Customers
o1,700 WMS customers worldwide, with more than 40% of
those customers international.
oLogFire, a multitenant cloud WMS provider, for its cloud WMS
offering.
oOracle EBS WMS is deployed across roughly 20 vertical
industries.

8. WHY US VS. THE
LEADERS

9. SAP
Strengths
o SAP has a substantial global presence
o SCM EWM is used across 24 vertical industries.
o SAP SCM EWM includes a native warehouse control system
(WCS), Material Flow System (MFS).
Cautions
o While SAP moved EWM onto S/4HANA with release 16.10, this
now adds significant complexity to customer decision-making
processes.
o SAP SCM EWM remains best-suited to companies fully
committed to using SAP ERP as a platform

10. JDA SOFTWARE
Strengths
o JDA has a large installed base of complex and sophisticated
customers.
o JDA has one of the most diversified WMS customer bases.
o The vendor has notable strength in four key vertical industries
consumer goods, 3PL, retail and pharmaceuticals.
Cautions
o JDA's functionality remains market leading, broad and deep, but it
has been playing catch-up with some Magic Quadrant Leaders in
certain areas, like UI.
o The vendor has different cloud strategies for existing products,
like WMS, and new and emerging products, like Retail.me.

11. MANHATTAN
ASSOCIATES
Strengths
o Manhattan offers three discrete WMSs that uniquely serve the
needs of three diverse warehousing environment markets.
o The vendor has a team of math and science experts
o Manhattan is extremely focused on multichannel retail.
Caution
o The vendor uses partners for sales and implementations in
emerging geographies.
o While global, the vendor is strongly focused in the U.S.

12. WHY WE ARE BETTER
o Oracle has a strong global reach with 40% of its EBS WMS offerings
and a similar percentage with its cloud offering deployed outside of
North America.
o The vendor's WMS offerings have broad vertical industry
penetration. These include industrial manufacturing, high tech,
aerospace and defense, healthcare, natural resources, and the
public sector. Gartner estimates these industries compose more
than 50% of Oracle's WMS customer base.
o Oracle has aggressively committed to cloud strategically and
operationally across its application portfolio, which is now
augmented with LogFire WMS.

13. WHY US VS.
CHALLENGERS

14. HIGHJUMP
Strengths
o Customized WMS Product.
o Distinct offerings in WMS market offering Enterprise(L3, L4, L5);
SMB (L2, L3); 3PL (L2,L3, L4).
o Strong Integration with SMB ERP solutions.
Cautions
o Weak Technical Support and Responsiveness.
o Geography primarily limited to North America.
o Indirect sales model for international sales and support.

15. REPLY
Strengths
o Strongest in European WMS ISV.
o Grown from €18.6 million to €800 million in last 16 years.
o An innovator, commercializing and delivering new capabilities.
o It offers WMS on-premises, hosted or in a multitenant cloud/SaaS.
Cautions
o Primarily focused in Europe.
o WMS and packaged business applications are not core
business.
o Balanced market penetration across multiple vertical

16. INFOR
Strengths
o Large customer base with presence in 40 countries
o SCE convergence strategy by moving capabilities to a common
technical platform.
o User friendly experience differentiating from other WMS vendors
Cautions
o Lacks in depth and breadth of WMS market, Low customer base in
L4 and L5 warehouse.
o Majority ERP’s customer base limited to SMB’s
o Questions on ability to address the functional and service
requirements of the higher-end market extensively.

17. WHY WE ARE BETTER
o Strong global reach greater. (40% outside NA)
o Committed to cloud strategically and operationally – Acquired
LogFire
o Broad vertical industry penetration.
o SCE convergence has now moved to cloud.
o Large, experienced and growing ecosystem of implementation
partners.
o Extremely high execution ability.

18. WHY US VS.
VISIONARIES

19. SOFTEON
Strengths
o Offer a broad and deep suite of SCE capabilities.
o Strong offshore development.
o WMS is built on a strong and flexible SOA .
Cautions
o Small so remains a takeover candidate.
o Largely a North American-centric organization.
o Services could become a challenge with rapid growth in terms of
numbers of net-new customers.

20. TECSYS
Strengths
o Broad suite of SCE capabilities.
o Offer very differentiated capabilities, domain expertise and
customer experience .
o Strong vertical focus in industrial equipment dealers.
Cautions
o Historically, sales focused exclusively in North America.
o Lacks international deployment resources.

21. WHY WE ARE BETTER
o Unique SCE convergence strategy.
o Offer fixed-price implementations.
o Eliminate expensive data migration.
o Commercialize its innovations intrinsically across its products.
o “Quality of the people" - “Expertise in their industry" - key
distinguishing characteristics.
o Well-considered and well-documented implementation
methodology.

22. WHY US VS. NICHE
PLAYERS

23. MADE4NET
Strengths
o Primary focus on competencies in L2 and L3 WMS market.
o Compelling international sales track records with two-thirds
business.
o Strong, Microsoft oriented SOA technical platform.
Cautions
o Small employee base.
o Company’s WMS sold primarily as an on-premises application.
o Integration and interoperability issues with ERP offerings of SAP,
Microsoft Dynamics and Sage.

24. MICROLISTICS
Strengths
o Strong presence in APAC. Expanding into North America.
o Preconfigured versions can be employed in as few as 30
o Versions specifically catering to cold storage.
Cautions
o Technical and implementation resources limited outside
o Limited partner ecosystem considering its global

25. SYNERGY LOGISTICS
Strengths
o Radically unique business model.
o Adaptable architecture with flexible rule engine allows for high
configurability.
o No capital expenditure business model- time to value realization
as possible.
Cautions
o Large dependency on vendor for configuration and rule changes.
o Movement upwards could increase competition and stretch
strained resources.

26. VINCULUM
Strengths
o Strong operations and customers in emerging markets (~90%).
o Focused and positioned in multi-channel e-commerce order
and fulfillment.
o Ability to connect with multiple marketplaces to support
fulfillment.
Cautions
o Limited support and implementation capabilities in Europe and
America.

27. WHY WE ARE BETTER
o Global reach with broad vertical industry penetration
o Large employee base to carry out deployment and support
activities
o Large ecosystem of implementation partners across the world
o Aggressive commitment to cloud
o Solutions for manufacturing, logistics, sales, e-commerce,
wholesale, retail etc.

28. THANK YOU