The document discusses expectations and realities around data privacy regulations like GDPR two years after implementation. It notes that while awareness of data privacy rights is increasing, user experience can still be complex, with many websites not clearly explaining how personal data will be used. The document calls for a framework focused on trust, transparency and fairness to guide data practices beyond just compliance. It proposes measures like data literacy and data labeling to help users better understand how their data is collected and used.
2. OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
EXPECTATIONS?
3. Lawfulness, fairness, and transparency
Purpose limitation
Data minimization
Accuracy
Storage limitation
Integrity and confidentiality (Security)
Accountability
1.
2.
3.
4.
5.
6.
7.
7 GDPR PRINCIPLES
OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
4. TBC • 2020
67 %
of Europeans have heard
about GDPR
57%
of Europeans know that there
is an authority in their country
protecting the data
20%
only this amount know which
public authority is responsible
People are becoming more and
more aware and contact data
protection authorities to ask
questions and submit complaints
about their data rights.
OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
EXPECTATIONS VS REALITY: ON AWARENESS
Source: European Commission
12. OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
WE TRIED TO CLAIM PERSONAL DATA
13. OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
PHONE CALL
DATE OF BIRTH
DELIVERY ADDRESS
FULL NAME
SENIOR MANAGEMENT ENGAGEMENT
SERVICE CENTER FOLLOW UP
TWO WEEKS LATER.....
16. TBC • 2020OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
GLOBAL DATA PRIVACY AGENDA
LOOKING FORWARD
2019 Jan, 2020May, 2018 Feb, 2020
EUROPEAN
STRATEGY
FOR
DATA
5+ Years?
17. OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
DATA PRIVACY MARKET LANDSCAPE
18. HOW TO MEASURE
DATA FAIRNESS?
OPEN BELGIUM - BEYOND GDPR - MARCH 6th, 2020
SECURITY PRIVACY
MONETIZATIONETHICS
