ThoughtBuzz, the social media analytics’ arm of TO THE NEW is publishing a report today that has monitored Twitter feeds across India to scan for these resolutions being mentioned by people .Twitter across the globe stating on what they will or will not follow/work on this year. Now that we’ve entered the next month, it’ll be interesting to look on to what happened on Twitterverse about these resolutions from India.

1. New Year Resolution Study 2014 - 2013
INDIA
Duration :15 Dec’13 – 5th Jan’14

2. New Year Resolution 2013 vs.2014
6000
5000
4000
3000
2014
2013
2000
1000
0
15th 16th 17th 18th 19th 20th 21st 22nd 23rd 24th 25th 26th 27th 28th 29th 30th 31st 1st
2nd
3rd
4th
5th
‐1000
•
•
Maximum New year resolutions were posted during the first day of a new year & Last weekend of the year. (vis‐à‐
Maximum New year resolutions were posted during the first day of a new year & Last weekend of the year (vis à
vis 2013‐2014)
Peak in the posts were observed on the 1st day of the new year

3. Men vs. Women
58%
49%
30%
28%
23%
12%
Men
Women
2013
•
•
Unidentified
2014
Men were most active in posting their New Year Resolution than women
Most of the men were falling under the 22 41 years of age group, while women were of 19 23 years of age group
Most of the men were falling under the 22‐ 41 years of age group while women were of 19‐ 23 years of age group

4. Top Resolution for 2014
No More Relation
Ships
47%
Social Welfare
Serious Love
100%
23%
Less Flirt/Ditch
30%
Relation ship
5%
More
Serious/Generous/Stu
dy
Social
7%
Personal
6%
55%
Eating
Addiction
36%
Smoking
26%
13%
Financial
14%
Stay Calm
Drinking
45%
61%
Health/Fitness
/
32%
oan/Credit, Payout/Inve
st
Running/Fitness
26%
Sleep on time/wake‐up
early
Spending Less/ Saving
30%
74%
Weight Gain/loose
20%
51%

5. Top Resolution Discussed Vis‐à‐vis 2013‐14
Smoking
3%
Serious Love
8%
23%
Addiction'14
36%
65%
/
Less Flirt/Ditch
No More Relation
Ships
Social work
18%
8%
13%
30%
Eating
41%
26%
51%
Drinking
17%
47%
61%
Addiction'13
26%
Social'14
7%
Relation ship'14
l i
hi '
5%
Social'13
3%
36%
Stay Calm
45%
Personal'14
P
l'14
6%
64%
More
Serious/Generous/Study
Relation ship'13
7%
Personal'13
7%
Health/Fitness'14
32%
Financial'13 Health/Fitness'13
42%
15%
55%
Financial'14
14%
Sleep on time/wake‐up early
4%
20%
31%
Loan/Credit, Payout/Invest
26%
Weight Gain/loose
69%
Spending Less/ Saving
74%
*Note:
• Darker One’s : 2014 resolutions
• Lighter One’s : 2013 resolutions
running/Fitness
33%
51%
62%
29%

6. Top findings
Majority of new year resolutions were initiated by men however as compared with the previous year
Majority of new year resolutions were initiated by men however as compared with the previous year
this year more women have shared their New Year Resolution for 2014
• Addiction : Of the hundred approximately every 4th netizen is not happy with their drinking, smoking
g
& eating habits
• Health & Fitness: Almost Every 3rd netizen who posted about their resolution were fitness conscious
• Every 2nd Fitness freak was concerned about loosing & gaining weight
• Of the fitness freak every 9th netizen was concerned about routine running, fitness workout &
Scheduled diet
• Rest were not happy with their routinely sleeping habits
• Financial : Most of the men have also promised to spend less and invest more while women were
mostly discussing about saving money in 2014
• Personal : Netizen facing personal issues promised to stay peaceful in 2014 while many Netizen’s have
also resolved to get more serious and generous; A few students planned to be more serious towards
their studies
th i t di
• Relationship : Many people also promised not to flirtatious, ditch their partners & break hearts, the
rest planned to find serious love in 2014
• Social / Public Welfare : Netizen requested politicians for dropping corruption & working for the
public welfare

7. Top findings : Comparison 2014 vs‐a‐vis 2013
• As compared to 2013, People are more ardent toward social & political changes, as
per 2014 new year resolution data
• Almost 3 out of every 10th person has discussed about their smoking drinking or
Almost, 3 out of every 10 person has discussed about their smoking , drinking or
junk food addiction in 2013 resolution buzz, Whereas every 4th out of 10th was
struggling with their poor obsession habits as per 2014 new year resolution
discussions
• Financial resource planning discussions were less in 2013, whereas people were
more straight towards saving more money
• Personal problems related discussions were less in 2014 as compared to 2013
• Poor Sleeping Habits & discussion related to weight loss/gain were more frequent in
2014 resolution vis‐à‐vis 2013 resolution
2014
l i
i à i 2013
l i