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Online Retail Stores Report by Explic8

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Online Retail Stores Report by Explic8

  1. 1. Social Media Report on Online Retail Stores in India powered by11/8/2012
  2. 2. Social Media Report on CONTENTS Online Retail Stores in India 1 Introduction 2 Key Insights 3 Analysis 4 Case Study/Flipkart contents11/8/2012 2
  3. 3. Social Media Report on INTRODUCTION Online Retail Stores in India This report is a analysis of consumer voices related to some of the Online Retail Stores in India and the key topics & issues surrounding them. Currently there are over 20 brands, in this industry. For the purpose of this report introduction we have included data & analysis for the below 8 brands: Sources: Twitter, Social Networks, Blogs, Review Sites, Forums, Complaint Sites, Image Sharing, Video Sharing, Q&A, News, Classifieds Data Period: 1st Jan 2012 to 30th Sep 201211/8/2012 3
  4. 4. Social Media Report on KEY INSIGHTS Online Retail Stores in India Flipkart is the most talked about brand among the 8. Shipping & Packaging affects most consumers and represent 8% of the overall mentions i.e. more than 20,000 mentions key insights Twitter is the most popular channel for Online Retail Stores’ discussions Men above 30 constitute the majority of the authors11/8/2012 4
  5. 5. Social Media Report on ANALYSIS/Share of Mentions Online Retail Stores in India 77% 258,415 120000 of the conversations are 100000 contributed by 3 brands – Flipkart, Snapdeal & Homeshop 80000 mentions 18. 60000 Flipkart leads the pack with over a lakh mentions in the 9 month period. mentions 40000 Close to a whopping 400 mentions per day. share of 20000 0 Flipkart, Snapdeal & Homeshop18 constitute more than ¾ of the overall conversations.11/8/2012 5
  6. 6. Social Media Report on ANALYSIS/Source Type Online Retail Stores in India Microblogs Twitter Social Networks is the most popular source for 3% brands and stakeholders to 7% Forums engage. Many consumers use Blogs Twitter to talk to their brands for any issues pre or post purchase. 14% Video Sharing source type 237,834 Complaints Twitter also seems to be a mentions News popular channel to promote new deals & offers. Q&A 72% Classifieds 80% Reviews of the conversations take place on Facebook & Twitter together. Image Sharing Forums are a close third. Twitter & Social Networking generate most conversations for online retail stores.11/8/2012 6
  7. 7. Social Media Report on ANALYSIS/Author Demographics Online Retail Stores in India 68% genderdistribution Men seem to shop more often than woman online. Except in the case of Fashion and You where women constituted 59% of their 32% overall mentions. 30+ are the most active age group age <20 and spend more time discussing analytics & buying from these sites. 16% distribution author >30 50% 34% 20-3011/8/2012 7
  8. 8. Social Media Report on ANALYSIS/Location Frequency Online Retail Stores in Indiatop 10 cities Maharashtra State tops the list with 2 cities in the top 5 list – Mumbai and Mumbai Pune, comprising 34% of overall Bangalore mentions. Delhi Bangalore, Delhi & Chennai are Chennai the others in the top 5 list. frequency Pune Kolkata location Ahmedabad Gurgaon Hyderabad Jaipur 0 5000 10000 15000 20000 25000 no. of mentions11/8/2012 8
  9. 9. Social Media Report on ANALYSIS/Top 5 forums Online Retail Stores in India Google Groups takes the first position among forums source type. Technical Forums like, & feature in the top 5 list. This shows that consumers discuss electronic products more than forums other categories. top 5 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 no. of mentions11/8/2012 9
  10. 10. Social Media Report on ANALYSIS/Key Topics Online Retail Stores in India 25000 Shipping & Packaging 20000 conversations affect most consumers today. The reason why Flipkart has it’s own courier 15000 service. Sales & Pricing related mentions are a distant 2nd and 3rd. key topics 10000no. of mentions 5000 0 Shipping & Packaging Sales Pricing Image Website Customer Service Return & Replacement Payment11/8/2012 10
  11. 11. Social Media Report on Case Study/Flipkart/Timeline Online Retail Stores in India June 2012 3,104 25000 tweets were generated in response to Forbes Flipkart Story on Forbes India Magazine India cover story – 20000 Can Flipkart Deliver? July 2012 15000 200 consumers voiced their opinion Flipkart hikes minimum order value to Rs. 300 for free delivery. on twitter when Flipkart timeline no. of mentions 10000 Flipkart raises $150 million increased their slab for free shipment. Majority of these 5000 posts were negative. September 2012 0 300 Jun-12 Jul-12 Aug-12 Sep-12 the no. of times Flipkart funding news was shared on the web.11/8/2012 11
  12. 12. Social Media Report on Case Study/Flipkart/Affinity Online Retail Stores in India most mentioned has been mentioned with flipkart affinity with Flipkart due to the recent acquisition of the former. Other notable brands were Amazon, Snapdeal & Homeshop 18. competition Blackberry brands is the most mentioned product brand along with Flipkart with conversations around their range of blackberry phone models. product Samsung is a close second for it’s much popular galaxy series brands of phones and tabs.11/8/2012 12
  13. 13. Social Media Report on Online Retail Stores in India Thank You! Connect with us to subscribe to syndicated reports for online retail stores and other industry sectors. Our detailed reports contain in-depth & deeper analysis relevant to your business. About Explic8 Explic8 is a path breaking social media listening and engagement platform, used by leading agencies and clients for multiple social media monitoring needs. Get in touch 13