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Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud

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Social Media Case Study: The Christmas Kitchen Makeover Contest by House Proud

  1. 1. CASE STUDY “The Christmas Kitchen Makeover” ContestHow TFC will help House Proud promote and spread the word about the Christmas Kitchen Makeover contest on various social media platforms.
  2. 2. Objectives To promote the kitchen products of House Proud. To increase engagement on FB during the festive season. To bring about 500+ new likes, 100+ entries and over 100k fan impressions onFacebook during Christmas. The contest was based on making the best selection of kitchen items along with acreative slogan and shares. To increase visibility amongst core TG – homemakers.
  3. 3. Creatives used for Facebook
  4. 4. Creatives used for Facebook
  5. 5. Creatives used for Facebook
  6. 6. Contest Application
  7. 7. Continued
  8. 8. Share Window
  9. 9. Contest Application- How it worksWhen a fan landed on the app, they had to first “like” the fan page to enter thecontestThe next step was to select 8 of their favourite items from the many Kitchen itemslisted on the app.The next phase of the contest was the completion of the slogan “I am HouseProudbecause…”The next step was to fill in their personal details and hit ‘submit’. The final step was to share the app on their wall by hitting the ‘share’ button locatedbesides the ‘submit’ button on the app.The campaign time frame was 12th of Dec to 26th Dec 2012
  10. 10. Our ApproachRegular posts were done on Facebook to increase entries all through the Pre-Christmas WeekThis contest was also promoted through Facebook ads for non fans Promoted posts on Facebook was also a part of the Christmas campaign for regularfans
  11. 11. ExpectationsTo achieve our objectives within the stipulated time frameEntries were expected from all over IndiaExpected 100+ entries within 15 days of the campaignMinimum 500 new fans on the pageExpected 100k+ fan impressionsOnly one winner will be selected at the end of the contest along with 10consolation prizes
  12. 12. Posts On FB
  13. 13. Posts On FB
  14. 14. Posts On FB
  15. 15. Results An overwhelming response - entries received from all over India 350 entries within 15 days of the campaign Increase of fan impressions by more than 1.3 M Total fan count increase by 797 Increased talking about us by more than 350% Average post reach increased from 800 to 1.2 kFB Ad spends: INR 2500
  16. 16. The WinnerThe main winner got a kitchen makeover.Due to overwhelming response 11 consolation prizes were also given.
  17. 17. Thank Youhttp://trinetrafocus.com/

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