According to the TAM AdEx report, Print advertising saw a 6% increase in ad space from Jan-Mar’23 to Apr-Jun’23. However, from Jul-Sept’23, there was a 2% decline in ad space compared to Jan-Mar’23.

1. QUARTERLY REPORT (JUL-SEPT’23)

2. Highlights
05
06
07
08
01
02
03
04
Ad Space per publication in Jul-Sept’23
decreased by 2% compared to Jan-Mar’23.
Services was the leading sector with 16%
share of ad space in Jul-Sept’23 followed by
Education with 13% share.
Cars ascended to 1st position with 7% share of
ad space in Jul-Sept’23.
The top 10 advertisers in Jul-Sept’23 added
13% share of ad space.
Cars Category witnessed highest positive
growth of 29 Times during Jul-Sept’23.
Patanjali Divya OTG Products was an exclusive
brand present in Jul-Sept’23 compared to
Apr-Jun’23.
Sales Promotion advertising covered 29%
share of ad space in Print during Jul-Sept’23.
7 brands entered the top 10 list during Jul-
Sept’23 compared to Apr-Jun’23.

3. Indexed Growth of Ad Space Per Publications in Print
Source: TAM AdEx Period : Jan-Sept’23
 Print advertising experienced a 6% increase in ad space from Jan-Mar’23 to Apr-Jun’23. However, from Jul-Sept’23, there
was a 2% decline in ad space compared to the Jan-Mar’23.
 Additionally, during Jul-Sept’23, there was an 11% reduction in ad space compared to the same period in 2022 for print
advertising.
Index: Jan-Mar’23=100
Count of
Publications
100
106
98
Jan-Mar'23 Apr-Jun'23 Jul-Sept'23
Indexed Growth Per Publications
810+ 810+
Note: Figures are based on Col*Cms for Print; excluding house ads
800+

4.  The services sector claimed the top spot, capturing a 16% share of ad space in Jul-Sept’23, surpassing its position in Apr-Jun’23.
 Computers emerged as the sole newcomer in the top 10 sectors, securing a 2% share of ad space in Jul-Sept’23 compared to the previous
quarter.
 Together, the top 10 sectors added 82% share of ad space in Jul-Sept’23.
Leading Sectors: Services was the leading Sector in Jul-Sept’23
Source: TAM AdEx
Rank Top Sectors
1 Services 16%
2 Education 13%
3 Auto 12%
4 Banking/Finance/Investment 10%
5 Retail 9%
6 Personal Healthcare 6%
7 Personal Accessories 6%
8 Food & Beverages 5%
9 Durables 3%
10 Computers 2%
2
1
3
6
5
7
4
9
8
16
Others 18%
Rank in Apr-Jun’23
Period : Jul-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads

5. 1
2
3
4
5
6
7
Cars
Properties/Real Estates
Multiple Courses
Public Issues
Hospital/Clinics
Retail Outlets-Jewellers
Retail Outlets-Electronics/Durables
6%
5%
5%
5%
4%
4%
8
9
Two Wheelers
Coaching/Competitive Exam Centre
Retail Outlets-Clothing/Textiles/Fashion
3%
3%
2%
10
7%
3
5
2
10
7
4
9
8
1
11
Rank in Apr-Jun’23
Next 40 Categories 30%
 During Jul-Sept’23, Coaching/Competitive Exam Centre descended to 9th position with 3% share of ad space compared to its
1st position in Apr-Jun’23.
 Whereas, in Jul-Sept’23, Public Issues ascended to 4th position with 5% share of ad space compared to its 10th position in
Apr-Jun’23.
 Addionally, the top 10 categories collectively added 44% share of ad space in Jul-Sept’23.
Leading Categories: Cars ascended to 1st position during Jul-Sept’23
Source: TAM AdEx Period : Jul-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads
Top 10 Categories [610+]

6.  Maruti Suzuki India was the leading advertiser during Jan-Mar’23 and Apr-Jun’23.
 During Jul-Sept’23, the top 10 advertisers together covered 13% share of ad space.
 SBS Biotech ascended to 1st position in Jul-Sept’23 compared to its 2nd position in Apr-Jun’23.
 38k+ Exclusive Advertisers were present in Jul-Sept’23 compared to Apr-Jun’23.
Leading Advertisers: Four new advertisers entered in the Top 10 List in Jul-Sept’23
Source: TAM AdEx Period : Jan-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads
Leading Advertisers: Jan-Mar’23
Maruti Suzuki India
LIC of India
Reliance Retail
SBS Biotech
Hero MotoCorp
Honda Motorcycle & Scooter
Bajaj Auto
MG Motor India
Fiitjee
Torque Pharma
Leading Advertisers: Apr-Jun’23
Maruti Suzuki India
SBS Biotech
Think & Learn
Reliance Retail
Titan Company
Hero MotoCorp
Allen Career Institute
MG Motor India
NSPIRA Management Services
Vishal Mega Mart
Leading Advertisers: Jul-Sep’23
SBS Biotech
Maruti Suzuki India
Hero MotoCorp
Kia Motors Corporation
Reliance Retail
Patanjali Ayurved
Titan Company
Kedia Homes
Vishal Mega Mart
LIC of India
Total Advertisers: 58,743 Total Advertisers: 50,313 Total Advertisers: 58,394

7.  Kia Seltos entered the top 10 list of brands in Jul-Sept’23 and secured 1st position compared to its 78th position in Apr-Jun’23.
 47k+ Exclusive Brands were present during Jul-Sept’23 compared to Apr-Jun’23.
 Patanjali Divya OTC Products was an exclusive brand in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 brands covered
6% share of ad space in Jul-Sept’23.
Leading Brands: Kia Seltos was leading the brand list in Jul-Sept’23
Source: TAM AdEx Period : Jan-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads
Leading Brands: Jan-Mar’23 (6%)
Fiitjee
Lotus365.Com
LIC
Maruti Car Range
Aakash Byjus
Nissan Magnite
Kuhl Stylish Fans
Prestige Range
Bigbasket.Com
LIC New Jeevan Shanti
Leading Brands: Apr-Jun’23 (7%)
Aakash Byjus
Allen Career Inst
Vishal Mega-Mart
Tanishq Jewellery(Gold Studded
Narayana Iit Jee/Neet/Foundation
Fiitjee
Malabar Gold And Diamonds
Fairplay
MG Comet EV
Prestige Range
Leading Brands: Jul-Sep’23 (6%)
Kia Seltos
Kedia Sezasthan
Vishal Mega-Mart
Patanjali Divya OTC Products
Maruti Car Range
Dr Ortho Oil
Tanishq Jewellery(Gold Studded)
MG Cars
LIC
Reliance Digital
Total Brands: 68k+ Total Brands: 59k+ Total Brands: 69k+

8.  Public Issues among categories witnessed highest increase in Ad secondages with 2 fold growth followed by Cars with 29%
growth during Jul-Sept’23 compared to Apr-Jun’23.
 In terms of growth %, Corporate-IT category witnessed highest growth % among the Top 10 i.e. 4 times in Jul-Sept’23.
Top Growing Categories : 310+ Categories registered Positive Growth
Source: TAM AdEx
Rank
Top 10 Growing Categories (Jul-Sept’23)
(based on highest increase in Ad Space) Growth
1 Public Issues 2 Times
2 Cars 29%
3 Properties/Real Estates 30%
4 Hospital/Clinics 26%
5 Banking-Services & Products 3 Times
6 Retail Outlets-Electronics/Durables 27%
7 Cellular Phones-Smart Phones 2 Times
8 Range of OTC Products 69%
9 Corporate-IT 4 Times
10 Laptops/Notebooks 1 Time
Period : Jul-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads

9.  Sales Promotion advertising covered 29% share of ad space in Print during Jul-Sept’23.
 Among Sales Promotions, Multiple Promotion secured 1st position with 52% share of ad space followed by Discount
Promotion with 34% share.
 Top 2 promotions covered 86% share of ad space during Jul-Sept’23.
Ads with Sales Promotions: Jul-Sept’23
Source: TAM AdEx Period : Jul-Sept’23
Note: Figures are based on Col*Cms for Print; excluding house ads
68% 29%
3%
Brand
Promotion
Sales
Promotions
Others
1. Multiple Promotion 52%
2. Discount Promotion 34%
3. Add On Promotion 4%
4. Volume Promotion 4%
5. Contest Promotion 3%
Others (4) 3%

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