This session was presented at SocialHRCamp Vancouver 2023 (June 15, 2023) at BCIT's Tech Collider by Elaine McAnally - https://www.linkedin.com/in/laielaine/ Layoffs, org change and/or everything in between. How did your organization's vision, mission, values live through it? How do you continue to show up to consumers and customers and still stand out in a crowded job market? Let's walk through these areas from a strategic and people ops lens.

1. (re)Building A
Resilent Employer
Brand
Navigating change & a competitive job market

2. HELLO !

3. MY PERSONAL JOURNEY
WITH EMPLOYER BRANDS

4. GROWTH
Scale
Hiring
Retention
Training
MACRO TRENDS
Changing
generations in
the workplace.
Org after
layoffs
Skills shortage
Inflation &
recessionary risk
Big bets
RE-ORG
LAYOFFS TRANSFORMATION
ESG
Technology &
Collaboration

5. WHAT IS EMPLOYER BRAND?
Reputation to
customers
EVP - What you
offer to your
employees
Employee
engagement &
experience.
Lived
experiences.

6. A RESILIENT EMPLOYER BRAND
AFTER CHANGE?
Reputation to customers EVP - What you offer to your
employees.
The employee engagement &
experience. The future
outlook.
Consistency in
Communication & how
you show up.
Layoffs but profitable
and hiring?
Leaning into values &
culture
Is the compelling cause
- the why - still
present?
Current actions that
impact engagement and
future perceptions.
CAN YOU
THINK OF
EXAMPLES?

7. EMPLOYER BRAND MEETS
INTENTIONAL HUMAN CENTERED
DESIGN
Listen & gain insights
from your customers.
Empathize and
understand areas of
improvement.
Thought leadership.
Reputation to
customers
EVP - What you
offer to your
employees
Employee
engagement &
experience.
Lived
experiences.
Co-creating, workshops
and feedback sessions.
Gathering insights and
ideas to incorporate.
Connection - Belonging
Stay interviews.
Mapping out all the
interactions in an
employee's journey and
revise if needed.

8. HOW ARE YOU CHECKING IN
ON CHANGE?
COMMUNICATION
Reflect
Resonate
Realign & reboot
SELF
COLLABORATION
What are your
behaviours in times
of stress?
COMMITMENT
Actions speak louder
than words - how do
you hold yourself
accountable?
IMPACT
&
INFLUENCE
Consistency
Context
Reaching beyond on
our normal course of
action
What can we do
differently?
Higher purpose in
which we support.
The compelling
cause & reason -
why.

9. elaine@withinpartners.com
www.withinpartners.com
Elaine Lai McAnally
withintention_partners
laneymclai
greenforestvr
THANK YOU