Blacksmith Hr Directors Prez 07 09 Final

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Protecting & Strengthening Your Employer Brand in the New Economy (Credit to David Armano for a couple of the slides)

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Blacksmith Hr Directors Prez 07 09 Final

  1. 1. Title<br />t<br />What&apos;s the colour of your metal?<br />
  2. 2. Protecting & strengthening your employer brand in the new economy.<br />
  3. 3. (product)<br />
  4. 4. (logo)<br />
  5. 5. (brand)<br />
  6. 6. livingbrands.<br />
  7. 7.
  8. 8. What’syouremployer brand?<br />everything that anyone thinks, feels and experiences of you as an employer and a place to work.<br />
  9. 9. youremployer brand.<br /><ul><li> starts with leadership
  10. 10. is strategic
  11. 11. is more than a slogan
  12. 12. is your culture, values and behaviours
  13. 13. is in everything you do</li></li></ul><li>the world of work.<br />randstad 2009 employment trends survey<br /><ul><li>2682 respondents
  14. 14. Australia, New Zealand & Singapore
  15. 15. 7% <20 employees
  16. 16. 21% 21-199 employees
  17. 17. 72% >200 employees</li></li></ul><li>the world of work.<br />The main reason you are successful in attracting talent?<br /><ul><li>42% company reputation and employer brand
  18. 18. 18% strong organisational culture and values
  19. 19. 8% career paths/opportunities/succession</li></li></ul><li>the world of work.<br />74%say employer brand plays a pivotal role in attracting and retaining talent. <br /><ul><li>25% reputation in the market
  20. 20. 23% organisational culture and values
  21. 21. 18% opportunities and succession planning</li></li></ul><li>the world of work.<br />64% believe more can be done to improvetheir employer brand.<br />
  22. 22. the brand integrity equation.<br />(b1+ b2) x CV = BI = BP<br />
  23. 23.
  24. 24. the new economy.<br />
  25. 25.
  26. 26. the new economy challenges.<br /><ul><li> internal change & restructure
  27. 27. HR resourcing and priorities
  28. 28. cost management
  29. 29. performance and productivity</li></li></ul><li>the new economy challenges.<br /><ul><li>recruitment
  30. 30. career development & succession planning
  31. 31. recognition, remuneration & benefits
  32. 32. leadership &communication</li></li></ul><li>leadership.<br /><ul><li>communicates vision
  33. 33. embodies values
  34. 34. demonstrates behaviours
  35. 35. inspires and connects
  36. 36. totally there for others</li></li></ul><li>communication.<br /><ul><li>silence is not an option
  37. 37. create opportunities for conversations
  38. 38. tell your stories
  39. 39. encourage everyone to participate
  40. 40. don’t talk so much you never ‘do’</li></li></ul><li>recruitment.<br /><ul><li>internalvs external focus
  41. 41. candidate market
  42. 42. process = experience
  43. 43. build or break your brand</li></li></ul><li>OCG job seeker survey.<br /><ul><li> industry wide survey
  44. 44. 10,000 candidates on OCG database
  45. 45. employers and recruitment agencies</li></ul> Areas of enquiry:<br /><ul><li> communication
  46. 46. timeliness
  47. 47. level of understanding
  48. 48. follow up</li></li></ul><li>OCG job seeker survey.<br /><ul><li>Employers – 5% excellent; 44% below ave-poor
  49. 49. Agency – 5% excellent; 47% below ave-poor</li></li></ul><li>restructure.<br /><ul><li> process = experience
  50. 50. the home team
  51. 51. hostages and survivors
  52. 52. brand = talent</li></li></ul><li>recognition, remuneration & benefits.<br />
  53. 53. create on-brand solutions.<br /><ul><li> hold the vision
  54. 54. brand, values and behaviours are your foundation
  55. 55. define your objectives and desired outcomes</li></ul> “What experience are we creating?”<br /><ul><li> engage your people in co-creating solutions
  56. 56. test, measure and communicate</li></li></ul><li>what happens now?<br /><ul><li>get leadership on-board
  57. 57. create engaging vision
  58. 58. analyse current brand (int/ext)
  59. 59. assess core values and behaviours
  60. 60. commit to improving brand’s performance
  61. 61. align intention, action and behaviour at every touch point
  62. 62. get on with it!</li></li></ul><li>observe the masses and do something different.<br /><ul><li>be authentic
  63. 63. be differentiated
  64. 64. be unique</li></li></ul><li>Title<br />t<br />Forge an awesome employment brand.<br />Contact: kate.billing@blacksmith.co.nz<br />+64 21 283 2855<br />

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