How Social Mobile Change Banking - Brett King (MovenBank), Keynote @Social Business Forum

1. How Social & Mobile are “Exploding” Banking
@brettking
brettkingauthor

11. in the past information scarcity led to information asymmetry and restricted access

13. PHYSICAL

14. PHYSICAL

15. PHYSICAL

16. PHYSICAL

17. DIGITAL DISTRIBUTION

18. CHANGING BEHAVIOR

19. MAKE A
BUDGET
LESSON 1:
#spendsmart
The most popular deposit product amongst Gen-Y are prepaid cards

20. DIGITAL PRODUCT

21. PARADIGM SHIFT

22. 70% of YGens
Will be Mobile Banking
‘first’ by 2015
By 2016 mobile banking interactions will
outnumber branch interactions 400-to-1
*source: Gartner

23. 80% of Y-Gens have bought a brand based on a friend’s recommendation

24. 66% of Y-Gens have visited a store/restaurant based on a friend’s ‘check-in’

25. Their instinct is not to visit a branch...

27. But you might need to help them understand the
connection between these two things

28. why you used this to message your friends

29. And why you had to rewind this before
you returned it to the store...

30. and most certainly why you used these to send money...

31. Mobile + Context allows us to create simple, positive financial behaviors

32. CAN I AFFORD IT?
WISH LIST
FIND A BETTER DEAL?
CAN I AFFORD IT?
Shoes Price
$ 565
Spent on Clothes to date
$ 373.42
Available Cash
$ 435.28 (low)
You’ve Spent
$ 591.33
so far this month
(Average $ 482)
You’re in the
RED
SET A SAVINGS PLAN
PRADA SUEDE
PLATFORM SHOE
(Similar)
ON SALE AT
NEIMAN MARCUS
$ 335
PRADA SUEDE
LEATHER
11cm Heel Shoe
SAVINGS GOAL
$ 565
SAVE NOW $ 50
US$ 621
Special Offer
US$ 565

33. Putting context in payments - good vs bad spend?

34. Financial Services will become contextual...

35. The best advice won’t be in a branch anymore

36. Banking is no longer a place you go,
it’s just something you do@brettking
brettkingauthor