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MEDIAANDEVERYDAY
LIFE:
U n i t 4
Mobilephones
.
Mobile phones were invented as early as the 1940s when engineers working at AT&T
developed cells for mobile phone base stations. The very first mobile phones were
not really mobile phones at all. They were two-way radios that allowed people like
taxi drivers and the emergency services to communicate
Ring tones
.
A ringtone or ring tone
is the sound made by a telephone to indicate an incoming call or text
message. Not literally a tone nor an actual (bell-like) ring any more the term is
most often used today to refer to customizable sounds used on mobile
phones
PopularSocialMediaToolsandPlatforms
Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.
Facebook: The world’s largest social network, with more than 1.55 billion monthly active users
(as of the third quarter of 2015). Users create a personal profile, add other users as friends,
and exchange messages, including status updates. Brands create pages and Facebook users
can “like” brands’ pages.
Twitter: A social networking/micro-blogging platform that allows groups and individuals to
stay connected through the exchange of short status messages (140 character limit).
YouTube/Vimeo: Video hosting and watching websites.
Flickr: An image and video hosting website and online community. Photos can be shared on
Facebook and Twitter and other social networking sites.
Instagram: A free photo and video sharing app that allows users to apply digital filters, frames
and special effects to their photos and then share them on a variety of social networking sites.
LinkedIn: A place where groups of professionals with similar areas of interest can share
information and participate in a conversations.
Television
1976-
Doordarshan Became A
Separate Department
Independent Of All India
Radio (Air)
1959- Television Began In India
On AN Experimental BASIS.
Television is a fantastic
educational tool. It broadens
knowledge of different
cultures, promotes
tolerance and global
understanding of
international issues. Through
current affairs, discovery,
lifestyle, cooking shows and
children's programmes,
television encourages
scientific and cultural curiosity.
Characteristicof
Television
Televisionisthatitiscapableofbeingalivemedium.
(ThevisualsofanearthquakeinIndonesiacanreachyourtelevisionsetinalmostnotime.This
capacityofthemediummakesitidealfortransmittinglivevisualsofnewsandsportsevents.
Ifyouarewatchingafootballmatchinatelevisionchannel,youcanalmostinstantlyseethe
goalhitbyyour favoriteteam)
Televisionisamassmedium
(Totransmitmessagestoalargeaudience.Inacountrylikeours,withahuge
illiteratepopulation,thischaracteristicoftelevisionmakesitanidealinstrumentfor
transmittingsocialmessages.Televisionalsohasaverywideoutput,rangeand
reach.Itistrulyamassmedium)
TelevisionisaTransitory medium
(Duetothelargeoutputandlackofpermanence,televisionprogrammesarenot
easytoberecordedbyviewers.Itmaybepracticallyimpossibletorecordevery
programmewhichappearsonyourtelevision.Therefore,televisionisgenerally
identifiedasatransitorymedium.)
TelevisionisanExpensive medium
(atelevisionprogrammecanneverbemadethiseasily.Itrequireslotsofmoney,
machineryandexperiencedpeople.Broadcastmediaingeneralandtelevisionin
particularinvolvescomplextechnologyandorganization.Youwillneedcroresof
rupeestostartatelevisionstation..)
to show movement
for those lacking
reading skills
to make distance
learning more
personalized
to make teaching and
learning more
attractive, and
dynamic
providing
entertainment is one
of the major functions
of television
•.
to demonstrate processes or physical skills
FUNCTIONS
OF
TELEVISION
LimitationsOf
Television
 it is primarily a one-way
communication medium
 both production and transmission of
programmes are costly
 the production process is very
lengthy
Mediated and non Mediated communication
• Mediated communication or mediated interaction refers to
communication carried out by the use of information
communication technology and can be contrasted to face-to-face
communication.
• computer-mediated communication, mediated technology need
not be computerized as writing a letter using a pen and a piece of
paper is also using mediated communication
Davis defines
mediated communication as the use of any technical medium for
transmission across time and space.
The type of mediated technology used can also influence its meaning.
This is most famously rendered in Marshall McLuhan's maxim "the
medium is the message".
Lundby (2009) distinguished between three forms of
mediated communication:
1. Mediated interpersonal communication,
2. Interactive communication.
3. Mass communication.

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Unit 4.pptx

Editor's Notes

  1. https://www.uswitch.com/mobiles/guides/history-of-mobile-phones/#:~:text=Mobile%20phones%20were%20invented%20as,the%20emergency%20services%20to%20communicate
  2. https://www.uswitch.com/mobiles/guides/history-of-mobile-phones/#:~:text=Mobile%20phones%20were%20invented%20as,the%20emergency%20services%20to%20communicate
  3. https://communications.tufts.edu/marketing-and-branding/social-media-overview/social-media-best-practices/#platformspecific