Vantaa dual book

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DUAL (Digital Universally Accessible Learning) booklet design for travelers: flip pages (each size 2/3 of A4), pocket size (1/3 of A4), with personal images: local photos, personal photos. Universal form-factor for books, booklets, letters: zigzag folded - enables decentralized printing = low costs, quick access and home/localized delivery. UpCode technology for mobile O2O (offline-to-Online) access to digital services, augmented content (video, audio, text-to-speech), from paper doc/book/booklet.

Technology

DUAL BOOK - the smarter content
Presented by Smartpaper and Omakirja

WHY?
• To improve the customer experience and customer satisfaction for the
Finnair`s flight passengers and the users of Vantaa City Library
• To bring easy and creative way for the usage of open data
• To support accessibility
DUAL BOOK - the smarter content
Offer to Vantaa library

HOW?
• By creating new format
• By combining printed and electronic content
• By sharing interesting and useful content to the focused user group
• In co-operation with Finnair, Vantaa City Library, Helsingin
kaupunginmuseo & Ilmailumuseo
• Also possible to co-operate with Finavia, Visit Finland, Upcode, Samsung
or Apple
DUAL BOOK - the smarter content
Offer to Vantaa library

WHAT?
• A pilot project to give the added value for the Finnair`s flight passengers,
the users of Vantaa City Library and the Vantaa Airport.
• Printed flipbook for air-passangers, for reading only or using together
with smart devices. The Flipbook have interesting historical content
together with new information, related to Finnair flights, Vantaa Library
or Helsinki Vantaa Airport.
• Flipbook offers information and easy access to Taskukirjasto and Finnair
mobile application.
• Flipbook supports passengers to read and listen audio books during their
flight.
• Flipbook offer easy access to audio and video content from YLE Elävä
arkisto and supports passengers to watch, listen and read that content
during their flight.
DUAL BOOK - the smarter content
Offer to Vantaa library

Flipbook – the paper version
•1/3 size (from A4) when closed
DUAL BOOK - the smarter content
Offer to Vantaa library

Flipbook – the paper version
•2/3 size (from A4) when open

Flipbook – benefits
• Cheap to produce
• Easy to read
• Small and handy size works well at plane
• Easy to take along
• Long life by using updatable codes
DUAL BOOK - the smarter content
Offer to Vantaa library

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Vantaa dual book

1. DUAL BOOK - the smarter content Presented by Smartpaper and Omakirja

2. WHY? • To improve the customer experience and customer satisfaction for the Finnair`s flight passengers and the users of Vantaa City Library • To bring easy and creative way for the usage of open data • To support accessibility DUAL BOOK - the smarter content Offer to Vantaa library

3. HOW? • By creating new format • By combining printed and electronic content • By sharing interesting and useful content to the focused user group • In co-operation with Finnair, Vantaa City Library, Helsingin kaupunginmuseo & Ilmailumuseo • Also possible to co-operate with Finavia, Visit Finland, Upcode, Samsung or Apple DUAL BOOK - the smarter content Offer to Vantaa library

4. WHAT? • A pilot project to give the added value for the Finnair`s flight passengers, the users of Vantaa City Library and the Vantaa Airport. • Printed flipbook for air-passangers, for reading only or using together with smart devices. The Flipbook have interesting historical content together with new information, related to Finnair flights, Vantaa Library or Helsinki Vantaa Airport. • Flipbook offers information and easy access to Taskukirjasto and Finnair mobile application. • Flipbook supports passengers to read and listen audio books during their flight. • Flipbook offer easy access to audio and video content from YLE Elävä arkisto and supports passengers to watch, listen and read that content during their flight. DUAL BOOK - the smarter content Offer to Vantaa library

5. Flipbook – the paper version •1/3 size (from A4) when closed DUAL BOOK - the smarter content Offer to Vantaa library

6. Flipbook – the paper version •2/3 size (from A4) when open

7. Flipbook – the paper version •1/3 size (from A4) when closed DUAL BOOK - the smarter content Offer to Vantaa library

10.

11.

12.

13.

14.

15. Flipbook – the paper version •1/3 size (from A4) when closed DUAL BOOK - the smarter content Offer to Vantaa library

16. Flipbook – benefits • Cheap to produce • Easy to read • Small and handy size works well at plane • Easy to take along • Long life by using updatable codes DUAL BOOK - the smarter content Offer to Vantaa library

Vantaa dual book

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