Smart brief content marketing trifecta

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Smart brief content marketing trifecta

  1. 1. #cmworld How to Hit the Content Marketing Trifecta: Aggregation, Curation and Original Content Jennifer McNally VP, Content Marketing SmartBrief
  2. 2. #cmworld
  3. 3. #cmworld What is the #CMTrifecta ? Aggregation Curation Original Content
  4. 4. #cmworld Aggregation
  5. 5. #cmworld How do we find content? • Twitter Lists • Trade Associations • E-mail Newsletters • Trade Publications • Ebooks / Whitepapers / Research Papers / Webinars
  6. 6. #cmworld Put these tools to work for you
  7. 7. #cmworld Curation
  8. 8. #cmworld • Identify • Follow • Create • Share Cast a Wide Net
  9. 9. #cmworld Original Content
  10. 10. #cmworld Create Curate Syndicate
  11. 11. #cmworld Create • Network – Find writers • Attend industry events • Read trade publications
  12. 12. #cmworld • Whitepapers • Blog Posts • Social Curate
  13. 13. #cmworld • Where do I distribute? • How do I get my content out there? • Success: How do I track the content? Syndicate
  14. 14. #cmworld Stay Informed & Engaged
  15. 15. #cmworld Lead. Engage. Transform. At SmartBrief we strive to keep you informed and prepared. Our product strategy provides flexibility and choice to our subscribers, partners and advertisers to meet all their content needs. Through our suite of e-mail newsletters, dedicated sends, white papers, webinars, live blogs and trade show and event coverage, we empower brands, agencies, associations and companies with the power to find the right audience at the right time and in the right place. SmartBrief.com
  16. 16. #cmworld Jennifer McNally VP, Content Marketing, SmartBrief 555 11th St NW, Suite 600 Washington, D.C. 20004 (202) 737-5500 x246 Twitter: @smartbrief, @jenmmcnally22

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