This document summarizes best practices for using social media. It provides several case studies of successful social media campaigns including: - Curators of Sweden which promoted Sweden through user-generated content on Instagram - True Greece which addressed negative perceptions of Greece through video testimonials, articles, and social media engagement - Is Japan Cool? which sought to rebrand Japan's image abroad - This is Athens which promoted Athens tourism through video - WeWalkLA which showcased Los Angeles neighborhoods on Instagram It concludes by highlighting additional campaigns for Slovenia, life coaching, and tourism in New Zealand.

1. Best Practices in Social Media
Motivational event for custodians of slovenia.info - 05/10/2012
Giorgos Vareloglou

2. Where i come from:

3. Where i come from:
#Truestory

4. What’s my job
The fastest growing digital agency in Greece.

5. What we do
We are a digital agency that delivers results
since 2003. “Delivering results” is our motto
btw. Which is way beyond a motto. It’s what
makes us love what we do. it’s the way we
make thinks. Results driven creativity.

6. What we do
We are a digital agency that delivers results
since 2003. “Delivering results” is our motto
btw. Which is way beyond a motto. It’s what
makes us love what we do. it’s the way we
make thinks. Results driven creativity.

7. Results driven creativity

8. What Results driven creativity means:
Always answer
WILL THE
positive the
following question:
INTERNET
CARE?

9. What Results driven creativity means:
Give me ideas that
could work with
0 media spend

10. Tourism Australia new campaign

11. 180
Million Dollars

12. Today’s Presentation
Let’s take a look on a few
DOable budget-wise
case studies.

13. Case Study: Curators of Sweden

14. TRUE GREECE
a reputation management campaign
to face 3 issues:
1. Monetary insecurity
2. Safety
3. Business as usual

15. WE CREATED
TRUEGREECE.ORG

16. Testimonials
- video testimonials from tourists
- written testimonials from VIPs

17. Testimonials
- video testimonials from tourists
- written testimonials from VIPs
Content creation
- Articles distributed to international media
- Press Release Distribution
- Press Conference before elections

18. Testimonials
- video testimonials from tourists
- written testimonials from VIPs
Content creation
- Articles distributed to international media
- Press Release Distribution
- Press Conference before elections
Call for Volunteers
- Call for volunteers to support True Greece
on Social Media
- Training on Response Management

21. Content Creation

22. Call for Volunteers

23. Facebook Cover for Supporters

24. Thousands of Tweets with #Truegreece

25. Hundreds of Articles mentioning #truegreece

26. The website received more than 150K in a month.

27. 555 photos on instagram #truegreece

28. More than 20K views for testimonials

29. Twitter Case Study: Virgin America

30. A problem made a campaign
12.000 direct messages in a few weeks

31. Case Study: Is Japan Cool?

32. This is Athens
(video case study)

33. instagram case study: #wewalkLA
JUST A WALK

34. instagram case study: #wewalkLA
331 311.000
Tweets People reach

35. Case studies, can be
also found in
Slovenia!

36. Visitljubljana.com
Global Standards
destination website
*Applause

37. LIFE CLASS
A case study of a holistic
approach in Social Media.
*Check their pinterest account!

38. Feel Slovenia (FB)
A great paradigm on how to
produce engaging content
for facebook.

39. Twitter cases that worth
your attention:

40. Last but not least a campaign i m jealous of.

41. Thank you!
for questions use #rinka on Twitter
Twitter: @vareloglou