March Social Media

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March Social Media

  1. 1. <ul><li>Social Media in Plain English </li></ul>How to use Social Media to evangelize your brand, generate traffic and establish meaningful relationships TiE-AZ Annual Sponsor
  2. 2. “ What 3 digital marketing channels & tactics will you emphasize in 2009?” <ul><li>Blogging (34%); </li></ul><ul><li>Microblogging/Twitter (29%); </li></ul><ul><li>SEO (28%); </li></ul><ul><li>Social networking (e.g., Facebook, LinkedIn) (26%); </li></ul><ul><li>E-mail marketing (17%); </li></ul><ul><li>Social media monitoring and outreach (17%); </li></ul><ul><li>Pay-per-click advertising (14%); </li></ul><ul><li>Blogger relations (12%); </li></ul><ul><li>Video marketing (10%); and </li></ul><ul><li>Social media advertising (7%) </li></ul>TiE-AZ Annual Sponsor Source: Online Marketing Blog, 2/20/09-3/2/09
  3. 3. How to use Social Media to evangelize your brand, generate traffic and establish meaningful relationships <ul><li>&quot;Your social media contacts are often more knowledgeable, relevant and faster than Google.&quot; </li></ul><ul><li>- Ward Andrews, Drawbackwards </li></ul>TiE-AZ Annual Sponsor
  4. 4. Google vs. Facebook TiE-AZ Annual Sponsor
  5. 5. Kogi Kulture TiE-AZ Annual Sponsor 7,000 FOLLOWERS
  6. 6. How to use Social Media to evangelize your brand, generate traffic and establish meaningful relationships <ul><li>@wardandrews </li></ul><ul><li>Ward Andrews, Drawbackwards </li></ul><ul><li>@ UbiquityAS </li></ul><ul><li>Aly Saxe, Ubiquity PR </li></ul><ul><li>@jameswindrow </li></ul><ul><li>James Windrow, I-ology </li></ul><ul><li>@robertawallace </li></ul><ul><li>Bob Wallace, Slipstream Labs </li></ul><ul><li>@TiEAZ </li></ul><ul><li>TiE Arizona </li></ul>TiE-AZ Annual Sponsor

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