It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Marketing Environment PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of twenty slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/3fG4DeK

1. Marketing
Environment
Your Company Name

2. › Situational Analysis
Content
2
Overview
› Composition of Marketing environment
› Market Environment Analysis Framework
1
Determining the environmental areas to monitor
› Macro Environment or PESTEL factors
› Micro Environment Factors
2
Environmental Analysis
› PESTEL Analysis › VRIO Analysis
3
Identifying the Significant Changes in Environment4
Forecasting the Impact
› Impact of Micro Environment Factors on Marketing
› VRIO Analysis: Impact on Performance
› PESTEL Impact Map
› PESTEL Impact Analysis
5
Competitive analysis
using SWOT
5C
Analysis
Porter’s 5
Force Analysis
SWOT Analysis

3. Composition of Marketing Environment
3
We have captured all factors that
affect a firm's ability, you can
modify it basis your needs. This
slide is giving an outline of all the
factors which needs to be taken
care so as to achieve the purpose
of enterprise marketing.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

4. Market Environment Analysis Framework
4
The slide describe the
framework strategic analysis of
internal and external factors.
STRATEGY INSIGHTS STRUCTURE
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The
Organization
STRATEGY ANALYSIS TOOLS
PESTLE framework
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your audience's attention.
Porter’s Five Forces
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your audience's attention.
Strategic Groups, Strategy Canvas (Blue Ocean Strategy)
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your audience's attention.
SWOT Analysis (Focus on Strengths & Weaknesses)
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.

5. Macro Environment or PESTEL Factors
5
List down the macro-environmental
factors used in the environmental
scanning. You can add or alter any
point as per your business need.
P
› Government Policy
› Add Text here
› Add Text Here
POLITICAL
E
› Growth Rates &
Tax Policies
› Add Text here
› Add Text Here
ECONOMICS
S
› Population Growth
& Demographics
› Add Text here
› Add Text Here
SOCIETY
T
› Emerging
Technologies
› Add Text here
› Add Text Here
TECHNOLOGY
L
› Laws regarding
Consumer
Protection
› Add Text here
LEGISLATION
E
› Recycling & Waste
Management
Policies
› Add Text here
› Add Text Here
ENVIRONMENT
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6. Micro Environment Factors
6
You can use this slide to give a
guideline to work on mentioned
components of micro
environment of business
Micro
Environment
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needs and capture your audience's attention.
Shareholders
Media
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needs and capture your audience's attention.
Customers
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needs and capture your audience's attention.
Competitors
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needs and capture your audience's attention.
Suppliers
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needs and capture your audience's attention.
Employees
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needs and capture your audience's attention.

7. PESTEL Analysis
7
Factors Trend Evaluation
Impact
(1=High, 5=Low)
Rank in terms of
Importance
Political
Your Text Here Opportunity 1
1Your Text Here Opportunity 1
Your Text Here Threat 2
Economic
Your Text Here Threat 1
2Your Text Here Opportunity 2
Your Text Here Opportunity 2
Social
Your Text Here Threat 3
3
Your Text Here Opportunity 2
Technological
Your Text Here Opportunity 3
4Your Text Here Opportunity 2
Your Text Here Threat 5
Environment
Your Text Here Your Text Here Your Text Here
Your Text Here
Your Text Here Your Text Here Your Text Here
Legislation
Your Text Here Your Text Here Your Text Here
Your Text Here
Your Text Here Your Text Here Your Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
The slide describes a framework
to evaluate the trend and impact
of external marketing factor. You
can modify it as per needs

8. VRIO Analysis
8
Resource/Capability Valuable Rare Iminitable
Organizationally
Exploitable
Competitive
Advantage
Relationship with
Suppliers
Yes No No Yes Partially
Human Resources Yes No No Yes Partially
Innovative Sales Mix
Yes
No No Yes
Partially
Management Yes No No Yes Partially
Simplicity of Operation Yes No No Yes
Partially
Add Text Here - - - - -
Add Text Here - - - - -
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This slide helps you to evaluate
the company’s resources and
thus the competitive advantage,
you can alter them as per your
requirements

9. SWOT Analysis
9
Which of the company’s strengths can be used
to maximize the opportunities you identified
Strength - Opportunity Strategies
How can you use the company’s strengths to
minimize the threats you identified?
Strength - Threats Strategies
What actions can you take to minimize the
company’s weaknesses using the opportunities
you identified?
Weakness - Opportunity Strategies
How can you minimize the
company’s weaknesses to avoid the
threats you identified?
Weakness - Threats Strategies
Opportunities
(External, Positive)
Threats
(External, Negative)
Strengths
(Internal,Positive)
Weakness
(Internal,Negative)
Mentioned table defines areas to
develop a strong business
strategy considering all strengths
and weaknesses of company.

10. Competitive Analysis Using SWOT
10
My Company Competitor 1 Competitor 2 Competitor 3
Strengths - - - -
What are you business advantages - - - -
Your text here - - - -
Weaknesses - - - -
What areas are you avoiding - - - -
Your text here - - - -
Your text here - - - -
Opportunities - - - -
Any beneficial trends - - - -
Your text here - - - -
Threats - - - -
Obstacles to overcome - - - -
Your text here - - - -
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Evaluate your company against
your competition with using the
SWOT (Strengths,
Weaknesses, Opportunities,
and Threats) analysis method.
This template has room to
compare your company against
three others, you can add or
alter it as per needs.

11. 5C Analysis
11
Categories Areas to Evaluate
Product line
Image in the market
Culture
Your text here
Suppliers
Stakeholders
Distributors
Demographic
Market size and growth
Buying process
Your text here
Positioning
Marketing share
Strengths and weaknesses of competitors
Political and environmental
Financial: interest rates and exchange rates
Your text here
Context
Competitors
Customers
Collaborators
Company
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This template provide a
framework to evaluate the
key areas that can be
applicable to marketing
decision. Use it as per
your needs

12. Porter’s 5 Force Analysis 1/2
12
Threat of New Entrants
› Barriers to entry
› Your text here
› Your text here
Bargaining Power of Suppliers
› Number of suppliers
› Your text here
› Your text here
Bargaining Power of Buyers
› Number of customers
› Your text here
› Your text here
Treat of Substitute Products or Services
› Number of substitute
› Your text here
› Your text here
Rivalry among Existing Competitors
› Number of competitors
› Your text here
› Your text here
List down all the factors to
analyze the level of
competition. This template
defines the five basis
forces to determine the
profit potential.

13. Porter’s 5 Force Analysis 2/2
13
Threats of New Entrants
Economies of scales Capital requirements
Proprietary product Access to distribution
Text here Text here
Text here Text here
Text here Text here
Rivalry Among Existing Competitors
Industry growth Switching costs
Fixed costs/value added Concentration and balance
Text here Text here
Text here Text here
Text here Text here
Bargaining Power of Clients
Buyer concentration
Buyer volume
Buyer switching costs
Buyer information
Text here
Text here
Text here
Threat of Substitutes
Relative price performance of substitutes
Text here
Text here
Text here
Bargaining Power of Suppliers
Differentiation of inputs
Switching costs
Presence of substitute inputs
Text here
Text here
Text here
Text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
List down all the factors
to analyze the level of
competition. This
template defines the five
basis forces to determine
the profit potential.

14. Identifying the Significant Changes in Environment
14
How quickly is the market
changing
How significantly would a
change impact the
organization’s sustainability
Total
Market Component Text Here Text Here Text Here
Direct Beneficiaries Text Here Text Here Text Here
Other Beneficiaries Text Here Text Here Text Here
Other Organizations Text Here Text Here Text Here
Inputs & Labor Market Text Here Text Here Text Here
Political & Social Environment Text Here Text Here Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Use the template to
determine the external
influences that may affect
the organization’s
business model.

15. Advertising Sales Promotion Public Relations Personal Selling Direct Marketing
Ability to deliver a
personal message
◼ ◼ ◼ ◼ ◼
Ability to reach a
large audience
◼ ◼ ◼ ◼ ◼
Level of interaction ◼ ◼ ◼ ◼ ◼
Credibility given by
target audience
◼ ◼ ◼ ◼ ◼
Your text here ◼ ◼ ◼ ◼ ◼
Your text here ◼ ◼ ◼ ◼ ◼
Impact of Micro Environment Factors on Marketing
15
Legend High Medium Low
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We have mentioned the
table to determine the
factors that are beyond the
control of marketers but they
still influence the decisions
made when creating any
marketing strategy.

16. VRIO Analysis: Impact on Performance
16
Valuable Rare
Difficult to
Imitate
Supported by
Organizations
Competitive
Implications
Performance
Competency 1  - - -
Competitive
disadvantage
Below normal
Competency 2 ✓  - - Competitive parity Normal
Competency 3 ✓ ✓  -
Temporary
competitive
advantage
Temporary above
normal
Competency 4 ✓ ✓ ✓ 
Sustainable
competitive
advantage
Sustainable above
normal
Competency 5 ✓ ✓ ✓ ✓
Sustainable
competitive offer
Sustainable above
normal for you
Competency
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide helps you to
evaluate the company’s
competencies and thus the
impact on performance and
competitive implications, you
can alter them as per your
requirements

17. PESTEL Impact Map
17
High Medium Low Low Medium High
Political
Economic
Social
Technological
Environmental
Legal
Impact
P
S
T
E
E
L
Recession in overseas market
Health interest
Celebrity interest
New high-bandwidth services
Litigation risk
Switch to clean energy
Your text here
Increased legislation on product liability
Conflict
Recycled material in demand
New import laws
Legacy platform expiration
Interest rate rise
Your text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
The template helps you
to plot the impact of
PESTEL Factor for
product strategy.

18. Issue Impact on Business
PESTEL Impact Analysis
18
Political
› Growing political focus › Availability of resources
› Global govt. Looking for product saving › Increase pressure on pricing
› Your text here › Your text here
Economic
› Global economic crisis › Increased pressure on shareholders
› Reduction in individual disposable income › Reluctance of consumer spend on product
› Your text here › Your text here
› Your text here › Your text here
Social/Culture
› Patient awareness, changing expectations › Market likely to grow with increasing concerns
› Your text here › Your text here
› Your text here › Your text here
Technological
› New info and comms technologies (social media) › New digital opportunities: creating new “e-models”
› Customized treatments › Your text here
› Your text here › Your text here
Legislation
› Changes to advertising laws › Your text here
› Increased litigation › Your text here
› Your text here › Your text here
Environmental
› Growing environmental agenda and community awareness › Identify ECO opportunities to market
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The table in the slide
illustrate the fraction of
the likely macro factors
that impact the business.
You can use the slide as
per need.

19. Marketing Environment Icons Slide
19

20. 20
Additional Slides

21. Column Chart
21
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
SalesInPercentage(%)
Product01
Product02

22. Clustered Bar
22
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
FY '17
FY '18
FY '19
FY '20
Product 01
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 01

23. Our
Mission
23
Vision
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audience's attention.
Mission
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to your needs and capture your
audience's attention.
Goals
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to your needs and capture your
audience's attention.

24. Our Team
24
Name Here
Designation
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to your needs and capture your
audience's attention.
Name Here
Designation
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to your needs and capture your
audience's attention.
Name Here
Designation
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to your needs and capture your
audience's attention.

25. Comparison
25
VS
30%
Female Users
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to your needs and capture your
audience's attention.
68%
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to your needs and capture your
audience's attention.
Male Users

26. Our Goal
26
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capture your audience's attention.
Idea
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capture your audience's attention.
Vision
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capture your audience's attention.
Target

27. Timeline
27
2016 2017 2018 2019 2020
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audience's attention.
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audience's attention.
Start End

28. Financial
28
45%
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to your needs and capture your
audience's attention.
Euro
85%
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to your needs and capture your
audience's attention.
Dollar
30%
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to your needs and capture your
audience's attention.
Pound

29. 29
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com