If you are preparing for a press conference, we have a good news for you. These content-ready media briefing guidelines for media managers PowerPoint presentation slides are aimed at delivering a briefing structure that holds audience’s attention. Briefing is not just about an illustrated speech, it’s a blend of visuals and narratives. Audience remembers more when the information provided is a combination of both verbal and visual elements. That’s why in our media management PPT templates, we have provided graphics as well as content on communication strategy, audience research, value stream mapping, media objectives, KPI development, campaign performance, optimizing media budget, sales cycle, and core strategic audience. This deck can suffice your need for making presentation on press conference management, media briefing and strategy, media management policy, and press briefing. An effective briefing structure is one in which the media manager provides motivation, eliminates doubts, and reflects what the audience want to listen. Download media briefing guidelines for media managers PowerPoint visuals to hold an effective press conference. Create a hunger for your ideas with our Media Briefing Guidelines For Media Managers PowerPoint Presentation Slides. It is a feast for the eyes.

1. 1 WWW.COMPANY.COM
Media Briefing
Guidelines for
Media Managers
Your Company Name

2. 2 WWW.COMPANY.COM
AGENDA
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AGENDA
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AGENDA
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AGENDA
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AGENDA
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AGENDA
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AGENDA

3. 3 WWW.COMPANY.COM3
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ABOUT THE PRODUCT

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06
05
04
03
02
01
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COMMUNICATION STRATEGY

5. 5 WWW.COMPANY.COM5
AUDIENCE RESEARCH
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KEY TIMELINES AND DEADLINE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
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7. 7 WWW.COMPANY.COM7
MEDIA OBJECTIVES
OUR OBJECTIVES
Values
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Communication
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Satisfaction
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Product
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Engage
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8. 8 WWW.COMPANY.COM8
MEDIA OBJECTIVES
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Step 01
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Step 02
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9. 9 WWW.COMPANY.COM
TARGET AUDIENCE
TARGET
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AUDIENCE
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SPENDING DIRECTION CONSIDERATIONS
35%
48%
58%
68%
45%
47%
45%
30%
22%
15%
10%
22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadcast/C
able TV
Advanced
TV
Mobile video
Digital video
Increase Maintain Decrease
68%
58%
48%
33%
Net optimism (increase Minus Decrease)33%

11. 11 WWW.COMPANY.COM11
CREATIVE DIRECTION CONSIDERATIONS
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12. 12 WWW.COMPANY.COM12
MEDIA KPI DEVELOPMENT
Buyer’s Journey KPIsSales and Marketing
Process
Awareness
Consideration
Decision
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Leads
Marketing Qualified
Leads
Visitors
Sales Qualified
Leads

13. 13 WWW.COMPANY.COM13
COMMUNICATION GOALS
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14. 14 WWW.COMPANY.COM
WWW.COMPANY.CO
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COMMUNICATION GOALS
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Spread The Word
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Inspire
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Engage
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Connect
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Nurture

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MEDIA MIX OPTIMIZATION
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Mobile
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Display
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Video
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Radio
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Search
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Out Door
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Social
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Print
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TV

16. 16 WWW.COMPANY.COM
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CAMPAIGN PERFORMANCE
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20
35
40
45
40 40
20
10
20
25 25
15
0
5
10
15
20
25
30
35
40
45
50
Loyalty
Sales
Leads
Brand

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AGENCY PERFORMANCE
Industry
Snapshot
Brand Safety
48%
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75%
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View ability
40%
20%
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AD Fraud
55% 85%
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Brand Safety
65% 90%
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18. 18 WWW.COMPANY.COM
AGENCY PERFORMANCE
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19. 19 WWW.COMPANY.COM
Website Visitors
Purchases Installs Sign-ups
High- Value Actions Video Views
TRAFFIC
ENAGAGEMENT
CONVERSION
MEDIA KPIs PERFORMANCE EVALUATION
19

20. 20 WWW.COMPANY.COM
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TEXT
20
MARKETING STRATEGY

21. 21 WWW.COMPANY.COM21
MARKETING STRATEGY
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22. 22 WWW.COMPANY.COM22
MEDIA BUDGET
35%
16%
10%
14%
11%
14%
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23. 23 WWW.COMPANY.COM23
1 Media Spend Traffic Sales
Online
Offline
OPTIMIZING MEDIA BUDGET
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24. 24 WWW.COMPANY.COM
GEOGRAPHICAL SEGMENTATION
WWW.COMPANY.
COM
28
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Men
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Women

25. 25 WWW.COMPANY.COM
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Primary Target Group
Secondary Target Group
Secondary Target Group
Primary Target Group
Primary &
Secondary
Target Group
25
TARGET GROUP SEGMENTATION

26. 26 WWW.COMPANY.COM
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CLOSE
PURCHASE
$
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SALES CYCLE AND SEASONAL INSIGHT

27. 27 WWW.COMPANY.COM27
SALES CYCLE AND SEASONAL INSIGHT
2017
2018
2019
2020
2021
2022
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28. 28 WWW.COMPANY.COM28
CORE STRATEGIC AUDIENCE
Post Visit
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During Visit
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Purchase
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Pre Visit
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Post Purchase
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29. 29 WWW.COMPANY.COM
CORE STRATEGIC AUDIENCE
29
Target
Marketing
04 01
0203
Social Graphic
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Demographic
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Behavioral
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Geographic
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Psychographic
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30. 30 WWW.COMPANY.COM30
CORE STRATEGIC AUDIENCE
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8%
7%
35%
20%
16%
14%

31. 31 WWW.COMPANY.COM31
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SETTING CAMPAIGN METRICS

32. 32 WWW.COMPANY.COM
ADDITIONAL
SLIDES

33. 33 WWW.COMPANY.COM
ADDITIONAL
SLIDES

34. 34 WWW.COMPANY.COM
OUR MISSION
MISSION Goals
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VISION

35. 35 WWW.COMPANY.COM
OUR TEAM
Mary Graves
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Production Manager
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Finance MANAGER
Peter GravesAnita Smith
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CEO & Founder

36. 36 WWW.COMPANY.COM
ABOUT US
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Mary Graves
Production Manager
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Peter Graves
Director Of Sales
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John Parker
CEO & Founder
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Anita Smith
Finance Manager

37. 37 WWW.COMPANY.COM37
OUR GOAL
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01
02
03
04
05

38. 38 WWW.COMPANY.COM
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COMPARISONS
01
02
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39. 39 WWW.COMPANY.COM
OPTION --- 01
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OPTION --- 02
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OPTION --- 03
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OPTION --- 04
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FINANCIAL
100% 75%
50% 25%

40. 40 WWW.COMPANY.COM
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MARRY SMITH
Finance Manager
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Carol Daniel
Product Manager
QUOTES

41. 41 WWW.COMPANY.COM41
SEGEMENTATION
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35%
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25%
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20%
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15%

42. 42 WWW.COMPANY.COM
62%
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87%
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47%
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42
LOCATION

43. 43 WWW.COMPANY.COM43
TIMELINE
2017 2019 2021
2018 2020 2022
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44. 44 WWW.COMPANY.COM
POST IT
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45. 45 WWW.COMPANY.COM
NEWSPAPER
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NEWSPAPER
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NEWSPAPER

46. 46 WWW.COMPANY.COM
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01
02
03
04
46
PUZZLE

47. 47 WWW.COMPANY.COM47
TARGET
03
02
01
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48. 48 WWW.COMPANY.COM48
CIRCULAR
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49. 49 WWW.COMPANY.COM49
VENN
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50. 50 WWW.COMPANY.COM50
MIND MAP
06
05
04
02
01
03
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LEGO
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04 05
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SILHOUETTES
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ORGANIZATIONAL CHART
Marry Smith Anita Smith
Jenny Smith Even Smith
Carol Smith
Peter Smith This slide is 100% editable. Adapt
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Product Manager
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Finance Manager
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Direct Of Sales
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Product Manager
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Direct Of Sales
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Direct Of Sales

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IDEA

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MAGNIFIER GLASS
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BAR GRAPH
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FUNNEL
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