Managing Sports and Fitness Center Performance

Managing Sports and
Fitness Center
Y o u r C o m p a n y N a m e

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A reputed sports club wants to
open its branch at ABC location
Club administration will attract new
customers by running a marketing
campaign and will use varioHus checklist
to maintain club’s health.
Agenda of Sports Management

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o Business Model
o Structural Model of Club
01 Sports Club Overview
o Management Team or
Committees
o Individual Role
02 Roles & Responsibilities
Facilities & Offerings
03
Evolutionary Phases of Club
04
Stakeholders
Expectations from Club
05
Business Goals
06
o Fee Structure
o Event Sponsorship Benefits
Sports Club Membership
Amount & Benefits
07
o Marketing Campaign to Attract
Customers
o Loyalty Program and Benefits
Marketing Plan
08
Communication Plan
09
o Strategy for Sports Club Governance
and Growth
o Strategies to Manage Sports Club
Performance
Strategies to Maintain Long-
term Sustainability
10
Challenges & Solutions
11
o Indoor Sports Equipment Condition
Checklist
o Gym Safety Inspection Checklist
Checklists for Managing
Sports Club
12
o Club Membership Database Assessment
o Financial Performance
• Income Statement
• Balance Sheet
o Customer Satisfaction Dashboard
o Customer Lifetime Value Dashboard
o Employee Performance Assessment Dashbo
Club Performance
Measurement
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Table of Contents

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01
Sports Club Overview
o Business Model
o Structural Model of Club

Sports Club Business Model
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Cost Drivers
o Staff Salaries
o Add Text
Revenue Stream
o Sponsorships
o Add Text
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Key Partners
o ABC District School
o XYZ Equipment
Distributor
Key Activities
o ABC District School
o XYZ Equipment
Distributor
Value Proposition
o Free kit to platinum
members
o Add Text
o Add Text
o Add Text
Customer Relation
o Provide professional
training
o Add Text
Customer Segments
o Working
Professionals
o Students
o Add Text
o Add Text
Channels
o Club website
o Add Text
o Add Text
Key Resources
o Staff
o Playground
o Gymnasium
o Add Text
Mentioned slide shows the business model canvas of sports club. It covers information about key partners, key activities, key resources, value proposition. Customer relation,
customer segments, channels, cost drivers and revenue streams.

Structural Model of Club
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Strategic
Tactical
Operational
Trustees President & Vice - President
Club Executive
Club Management Team
Club Secretary Club Treasurer
Club Coaching
Officer
Club Facilities Officer Club Social Officer
Planning & Support Sub -
Committee
Membership &
Registration Group
Communication , IT & PR
Group
Add Text
Games Dev & Coaching
Sub - Committee
Games Dev & Coaching
Support Team
Add Text
Add Text
Facilities & Development
Sub - Committee
Add Text
Grounds Men Team
Add Text Add Text
Recreational
Team
Planning & Support Sub -
Committee
Shop &
Merchandising
Team
Supporters Club
Health &
Wellbeing Group
Event Team
Finance Sub - Committee
Accounts Team
Fundraising Team
Sponsorship Team
Add Text
Roles
Following slide illustrates the structural model of the club. It also shows information about various team and sub-committee along with their roles such as strategic, tactical and
Operational roles.

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02
Roles & Responsibilities
o Management Team or Committees
o Individual Role

Management Teams Roles & Responsibility
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Focus Area
Proposed
Action Plan
Responsible Committee Communication Mode
Estimated
Budget
Completion
Date
Club Administration
Introduce codes of conduct for
coaches, volunteers and parents
Membership & registration
group
Verbal Communication Nil XX/XX/XX
Club Promotion
Press release in newspapers
about Sports Event
Social & events sub-committee Print Media $150 - 300 XX/XX/XX
Trainings
Establish 4 weeks summer training Programme for
diamond membership holders
Games development &
coaching support team
Newsletter $50 – 100 XX/XX/XX
Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX
Add Text Add Text Here Add Text Here $XXXX $XXXX XX/XX/XX
Following slide shows various roles and responsibilities of management teams. It includes information about focus area, details of proposed action plan, responsible committee,
communication mode, estimated budget and completion date.

Individual Role of Team Head
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Name of Coordinator Chris Dowson
Key Tasks and Responsibilities o Organize Fundraising events
o Obtain sponsorship for club
Requirements of Position o Development of Sole sponsorship agreement
o Maintain communication with sponsors
Goals o To raise $5000 amount set by the club board for 2020
o Add text
Add Text o Add text
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Add Text o Add text
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Club Treasurer
Position/Role
Mentioned slide describes individual role of a team head. It also includes details such as key tasks and responsibilities, requirements of position and goals according to
position of the head.

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03
Facilities & offerings
Evolutionary Phases of Club
Stakeholders Expectations from Club

Sports Club Facilities & Offerings
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Swimming Pool Squash Badminton Gymnasium Table Tennis Baseball
Quantity 1 Pool 2 Courts 2 Courts 1 Hall 2 Tables 1 Ground
Open On M, T, W, T, F M, T, W, F M, T, W, T, F M, T, W, T, F, S M, T, W, T, F M, W, F
Timings 10 am to 5 pm 4 pm to 8 pm
7 am to 10 am &
5 pm to 8 pm
6 to 8 am &
5 pm to 9 pm
5 pm to 9 pm 3 pm to 9 pm
Description Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here
Swimming Pool Squash Badminton Gymnasium Table Tennis Baseball
Facilities Provided
This slide shows the information about sports club facilities and offerings. Facilities provided are swimming pool, squash, badminton, gymnasium, table tennis and baseball.

Evolutionary Phases of Sports Club
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Beginner o Volunteerism
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o Members Fund
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o Management Committee
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o Sustaining Operations
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Commercial o Viability Of Sport
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o Sponsorship
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o Management Portfolios
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o Marketing Campaigns
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Bureaucratic
o Effective Utilization Of
Sport Resources
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o Merchandising
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o Sub-committees
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o Club Efficiency
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Corporate o Brand Building
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o Brand Value
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o Board
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o Increasing Club Value
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Stages
Values Revenue
Focus
Structural
Focus
Management
Focus
Following slide covers evolutionary phases of the cub. It also includes stage wise information about values, revenue focus, structural focus and management focus.

Stakeholders Expectations from Club
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Players o On-field success
o Low Injury rates
Employees o Pay and benefits as per market trends
o Professional Development
Equipment Suppliers o Brand Awareness
o Player Endorsement
Shareholders o Return on investment
o Public Recognition of Club
Add Text o Add Text Here
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Add Text o Add Text Here
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Stakeholders type Expectation Summary
Mentioned slide displays the expectations of stakeholders from a club. Stakeholders covered in the slide are players, employees, equipment suppliers and shareholders.

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04
o Fee Structure
o Event Sponsorship Benefits
Business Goals
Sports Club Membership Amount & Benefits

Business Goals of the Sports Club
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Following slide covers long term as well as short term goals of sports club. Short term goals covered are attracting customer,
activity programs and fundraising.
Maintaining Club Standard
By continuously improving club facilities
acceptable to members
Club Awareness
By organizing community sports events
on quarter basis.
Brand Value
Add Text Here
Long
Term
Goals
01
02
03
04
Activity Programs
Development of player activity program for
both summer and winter trainings.
02
Fundraising
03
Add Text Here
04
Attract Customers
To enroll 200 members in diamond
membership plan by Q4 of 2020
01
Short
Term
Goals
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Club Membership Fees Structure
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Annual Fee Training Classes Training on Weekends
Winter/
Summer Camp
Club
Kit
$200
$300
$450
$600
Silver
Gold
Platinum
Diamond
Membership Type
Facilities Offered
Mentioned slide shows the club membership fee structure. Facilities offered are training classes, training on weekends, summer camp and club kit.

Club Event Sponsorship Benefits
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25% flat discount for club
membership
Printed Logo on Club Kit
Passes of sports event
organized by club
Logo display on club
website
Sponsorship Amount
Above
$10000
$2500 -
5000
$1500 -
2500
Below
1500
BENEFITS
Following slide covers club membership sponsoring amount and benefits. Benefits covered are logo display on website, printed logo on club kit, event passes and discount on
club membership.

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05
o Marketing Campaign to Attract Customers
o Loyalty Program and Benefits
Communication Plan
Marketing Plan

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Marketing Campaign to Attract Customers
Mention slide explains marketing campaign of the sports club. It includes information about campaign focus, its goal,
budget, target market, marketing medium, strategy and outcome from campaign.
Campaign Focus
To aware people about
Sports club opening
Goal
$15,000
Target Group
single person and
families, Aged 14-35
Marketing Medium
Online media, print
media
Marketing Medium
o Online Media, Print Media
Strategy
o By organizing a community sports event
o Add Text
Results
30%
increase in
enrollment of
club membership
Duration
1
Month

Loyalty Program & Benefits
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Enrollment Offer Early Excess Friend Referral Social Share Birthday Gift Event Pass
Diamond
500 points will be
credited in the card
as a welcome bonus
20% discount to first
100 early birds
Club merchandise
will be given for 1
referral
10 points per share
Can attend both
summer and winter
camp trainings
Will get 2 event
passes per event
organized by the
club
Platinum
300 points will be
credited in the card
as a welcome bonus
10% discount to first
100 early birds
Club merchandise
will be given for 3
referral
5 points per share
Can attend either
summer or winter
camp training
Will get 1 event
passes per event
organized by the
club
Gold Add Text Add Text Add Text Add Text Add Text Add Text
Silver Add Text Add Text Add Text Add Text Add Text Add Text
Fixed Benefit Behavioral
Triggers
Delight
Benefits
Membership Type
Following slide shows the loyalty program of sports club membership. It also includes information about various benefits offered to each membership type.

Effective Communication Plan
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Customers
Membership
pricing update
Update about new
membership prices
Quarterly basis Website, Email, Blogs Club Secretary
Sponsors Sponsorship Benefits
Benefits of providing sponsorship to
club events
Monthly Basis Website, Email Club Treasurer
Employees Hiring Announcements Benefits of Referrals Quarterly basis Newsletter Club Facilities officer
Add Text Add Text Add Text Add Text Add Text Add Text
Add Text Add Text Add Text Add Text Add Text Add Text
Deliverable Description Frequency Delivery
Method
Coordinator
Target
Audience
Mentioned slide covers effective communication plan of the sports club. It consist details of target audience, deliverable, description, frequency, delivery method and
coordinator.

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06
Strategies to Maintain
Long-term Sustainability
o Strategy for Sports Club Governance and Growth
o Strategies to Manage Sports Club Performance

Strategy for Club Governance and Growth
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Club Growth
Club Governance
Focus Area
o Promote club involvement
throughout the community.
o Add text
o To enhance club value
o Add text
Our Objective
o By collaborating with educational institutes
and providing students with 2-week training.
o Add text
o Providing club employees or staff with needful
trainings and workshops in order to ensure
long-term sustainability
o Add text
Strategy
Mentioned slide shows strategies for governing club and making it grow. It also includes administration objective such as enhancing club value and promoting club
involvement among communities.

Strategies to Manage Club Performance
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Quantity By providing 3 months club membership at 25% discount rate
› Membership
› Participation
Quality
Recruiting coaches and staff that have performed at national or
international level
› Playing Standard
› Facilities
Staff Performance Providing skill development training or workshop on quarterly basis
› Satisfaction Ratings of Members
› Staff Achievements
Add Text Add Text
› Add Text Here
› Add Text Here
Add Text Add Text
› Add Text Here
› Add Text Here
Performance
Dimensions
Approach
/Strategy
Measurement
Metrics
This slide covers administration approaches to manage club performance based on performance dimension. Performance dimensions included are quantity, quality and
staff performance.

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07
Challenges and Solutions

Lack of Trained Staff
Competition from New Sports Club
Members Verification
Provide skills development trainings and workshops to
existing staff
Developing new ways of training and other beneficial
activities to retain existing members
By providing membership card to the members
01 02
Mentioned slide covers possible challenges faced by sports club and right solutions to overcome them. Challenges covered are lack of trained staff, competition from new
clubs, members verification.
Possible Challenges & Solutions
26

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08
Checklists for Managing
Sports Club
o Indoor Sports Equipment Condition Checklist
o Gym Safety Inspection Checklist

Indoor Sports Equipment Condition Checklist
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Badminton
Rackets
4 XX/XX/XX XX/XX/XX AN23 Good No Action Required
Table Tennis Bat 2 XX/XX/XX XX/XX/XX DT32 Add Text Add Text
Add Text XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text
Add Text
XX XX/XX/XX XX/XX/XX Add Text Add Text Add Text
Item/ Description Member code who
bought the item
Current Condition Action to be taken
Returning Date
Date of issue
Quantity
Following slide shows checklist for identifying indoor sports equipment conditions. It includes details of item, quantity, date of issue and return, member who purchased,
current condition and action to be taken.

Add text here
Are the Weight Equipment Properly Racked &
Stored?
Are the Machine Cables Working Properly?
Add text here
Gym Safety Inspection Checklist
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Yes No action required Gym Instructor
No
Contact the equipment supplier for
replacement
Club Facilities officer
Add Text Add Text Add Text
Add Text Add Text Add Text
Inspection Questionnaire Status
(Yes/No)
Responsible
Person
Corrective
Action Plan
Mentioned slide shows checklist for gym safety inspection. It covers inspection questionnaire, status, corrective action plan and responsible person.

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09
Club Performance Measurement
o Club Membership Database Assessment
o Financial Performance
• Income Statement
• Balance Sheet

Club Membership Database Assessment
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Diamond 60 45 10 3
Unprofessional
Coaching Staff
Recruitment of
Certified Coaching
Staff
Platinum 95 80 5 2 Add Text Add Text
Gold XX XX XX XX Add Text Add Text
Silver XX XX XX XX Add Text Add Text
Membership
Type
Number of Members
Enrolled
Total Members
Joined
Number of Referrals on
Waiting List
Number of
Members Left
Reason
for Leaving
Action to
be taken
This slide shows the assessment of club membership database. It covers information about how much members applied for enrollment and how much have left along with
their reason for leaving.

Income Statement of FY20
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Member Fees 30,622 37,389
Fundraising 50,842 61,111
Government & Other Grants 152,348 67,142
Donations 46,735 42,954
ABC Tournaments
Collections
10,244 8,433
Sponsorship 7,848 4,834
Gym Fees 4,223 4,782
Inventory Sales 1,523 1,718
Add Text 5,232 6,225
Add Text 39,422 39,284
Add Text 31,823 29,384
Add Text 2,978 2,432
Add Text 2,534 3,628
Total Income 386,374 308,316
Fundraising Expenses 31,111 42,342
ABC Tournament Expenses 11,482 10,342
Add Text 5,924 4,848
Add Text 10,721 8,777
Inventory Purchases 15,423 14,284
Hall Maintenance 29,842 27,482
Depreciation 22,284 20,342
Gas & Electricity 12,423 11,484
Employee Costs 99,836 90,145
Insurance 15,222 17,842
Motor Vehicle Expenses 2,224 3,897
Printing, Postage & Stationery 798 642
Repairs & Maintenance 29,784 26,642
Security 3,484 3,121
Professional Fees 7,824 7,523
Add Text 1,742 1,548
Add Text 1,642 1,872
Add Text 582 497
Total Expenditure 302,348 293,630
Operating Sulphur(deficit) 84,026 14,686
Income 2020 2021 Expenditure 2020 2021
Mentioned slide shows the income statement of sports club. It includes details about total income generated, total expenditure and operating surplus in 2020 financial year.

Balance Sheet of FY20
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2020 2021
Equipment Supplier
Payment
6,439 14,846
Add Text 6,115 18,988
Total Current Liabilities 12,554 33,834
Non – Current Liabilities
Bank Loan 17,827 22,342
Total Non – Current
Liabilities
17,827 22,342
TOTAL LIABILITIES 30,381 56,176
NET ASSETS 298,844 214,818
FUNDS 298,844 241,818
TOTAL MEMBER
FUNDS
298,844 214,818
Current Assets 2020 2021
Cash at Bank 91,808 24,798
Inventories 6,434 5,884
Other Assets 7,552 4,646
Total Current Assets 105,794 35,328
Non – Current Assets
Property & Equipment 159,058 181,342
Investments 64,373 54,324
Total Non – Current
Assets
223,431 235,666
TOTAL ASSETS 329,225 270,994
Current
Assets
Current
Liabilities
Following slide shows the balance sheet of sports club. It includes of total assets, total liabilities, net assets and total members fund in 2020 financial year.

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10
Customer Satisfaction Dashboard
Customer Lifetime Value Dashboard
Employee Performance Assessment Dashboard

Customer Satisfaction Dashboard
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Target>=85%
89%
-100 100
+57
Net Promoter Score Customer Retention
%Promoters - %Detractors =
48
89%
80%
30%
90%
70%
80%
89%
45%
90% 92%
25%
97%
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Detractors
17%
Promoters
65%
Passives
18%
This slide illustrates customer satisfaction dashboard covering net promoter score along with customer retention metrics with a 12-month format. It also indicates that club
was able to retain 89% customers in 2020.

Customer Lifetime Value Dashboard
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0
10
20
30
40
50
60
70
10
20
30
40
50
60
70
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Value(Avg)
Months
(Avg)
Customer Lifetime Value Customer Lifetime
Average Customer lifetime
32 Months
Mentioned slide displays customer lifetime value dashboard. It includes details of average customer lifetime and average lifetime value in a 12 months format.
Average Lifetime Value
$7,643.05

Employee Performance Assessment Dashboard
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60%
65%
70%
75%
80%
85%
90%
201520162017201820192020
OLE over the Last 5 Years
82%
78%
75%
72% 71%
HR Sales Marketing IT Customer
Service
Hours
OLE by Department
$ 5 K $ 4 K
$ 3 K
$ 11 K
$ 14 K
$…
1 2 3
Net Costs Returns
3 – Year Occupation
$ 5 K $ 5 K
$ 11 K
$ 12 K
1 2
Net Costs Returns
2 – Year Occupation
Training Costs by Training years & Duration of Training
Avg Overtime Per Week
1.5 Hrs
70
90
2015 2016 2017 2018 2019 2020
Yearly Avg Overtime Hours (Per
Employee)
2.3
1.6
1
1.9
0.8
26-35 36-45 46-54 <25 >55
Hours
Avg Overtime by Avg Group
Avg Yearly
Absenteeism
7.7 Days
Avg
Absenteeism
Rate
3.4%
Target
<3.8%
Absenteeism over the Last 5 years
8.8 8 7.8 7.8 6.6
4.1%3.8% 3.4% 3.6% 3% 2.…
2015 2016 2017 2018 2019 2020
Absenteeism Rate
Absenteeism in Days
Overtime
Hours
Absenteeism
Following slide displays dashboard to assess employee performance. Key performance indicators covered are absenteeism, overtime hours, training cost and overall labor
effectiveness.

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Icons Slide for
Managing Sports
and Fitness Center

Our Company
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Values of client
Premium services
About Us
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Our Mission
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RoadMap
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Timeline
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Start End

30 60 90 Days Plan
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