SponsorPACK Presentation to County


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Description of Sponsorpacks role and launch of a new product for the County Football and Rugby Associations

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  • Business owners are looking for new and innovative ways to sell their product or service and would like to support grass roots sport, but find that current arrangements often provide poor Return On Investment (ROI) There is un-tapped marketing potential within sports clubs through their advertising space, membership and visitors
  • What we do Number clubs Developments: Sp Access (remote) branching out to Middlesex
  • If your clubs finances feel like they are hanging by a thread we can give you an opportunity to change that around. BUT it means completely changing the way that you market yourselves to potential sponsors and the way you think about sponsorship generally. There may be resistance as generally people don’t like change, they like things to stay the way they are, in some cases they fear the unknown and feel threatened by it, or don’t want to change in case they look foolish. But by staying the same you limit yourself in finding new and better opportunities and by not considering change you limit the success you could otherwise achieve.
  • Having made a brief assessment of your club we believe that you could create an additional £5-£8,000 by using the Sponsorpack system. This is a conservative estimate as you can take advantage of what’s on offer to make more if you wish AND this is in addition to what you earn from your current sponsorship deals. So what is SponsorPACK?
  • What is SponsorPACK? SponsorPack is an easy, cost effective system that creates and prepares additional advertising space in sport clubhouses, promotes that space, manages the process and provides professionally designed materials to businesses, who rent this space for bite sized periods of time to raise much needed funds. SponsorPACK then promotes and markets that space for use as social sponsorship by the local business community, providing the much-needed revenue to enable sports clubs to stay open. SponsorPACK Ltd provides affordable, professionally designed quality marketing materials, to the businesses that take advantage of the clubs available space thereby reaching the 81% of people that will engage with them because of their sponsorship of grass roots local sports. As mediator, SponsorPACK provides the facility for clubs to change completely the way they market themselves to potential sponsors and the way they think about sponsorship by: Building mutually beneficial relationships with sponsors Communicating with sponsors through various channels and social membership to engage them into the club ethos, thus creating an inclusive mentality and instilling loyalty Understanding what the sponsors want and giving it to them Providing professional materials that work Removing the hassle for clubs and sponsors Capitalising on the potential that access to members, guests and visitors gives sponsors Encouraging; the committee, members, guests and visitors to potentialise on the relationship with the sponsors by giving them the opportunity to quote for products and services Providing sponsors with more desirable benefits
  • SponsorPack is an easy and cost effective system that creates & prepares additional advertising space in clubhouses and provides professionally designed materials to businesses, who rent this space for bite sized periods of time to raise much needed funds. The clubs ‘chunk up’ into blocks the space that they have available externally on: walls, fences and gates and internally on walls and spaces like toilet doors/above urinals etc and at any events that they have; for instance end of season dinners, charity matches or when they rent the club to people for their celebrations. Sponsorpack then‘Rents’ out this space to small to medium businesses to advertise their products and services on a monthly basis. What does this mean to the sponsor?
  • All the merchandise is produced in the highest quality, is UVA protected, scratch resistant and it is all re-usable. Therefore the sponsor can pick and choose the rental period it wants (e.g. one month at the beginning of the season and one month at the end) and use the same materials – this cuts down costs and makes the sponsorship easier and more affordable each time. The promotional merchandise can be washed and re-used again and again, anywhere the sponsor wants to use it and they are insured whilst on your premises and in transit – so no need to worry about them. Sponsors can purchase individual items or packs it’s up to them. Great discounts are achieved by purchasing the packs making it even more attractive to do more. All the sponsor has to do is choose a design, send us their logo and contact details and we do the rest.
  • We also send our advertisers newsletters to keep them up to date with what’s going on in your club so that they may see an opportunity to do further sponsorship or join you at a social event. We also send a newsletter to you for your club members giving them the opportunity to keep up to date with what’s going on with sponsorpack and receive vouchers giving them exclusive special offers.
  • And that’s all you have to do. Look after your sponsors Tell your members about who you have coming on board and what they have to offer Encourage your members to use your sponsors products and services Use your sponsors for your clubs requirements Sign up on the Sponsorpack webiste and your sponsors will come back again and again
  • SponsorPack is a completely unique concept and a UK first SponsorPack will provide much needed funds for grass roots sports clubs and be a key element in the battle to keep them open SponsorPack was developed as a direct result of research and consultation with business owners and sports clubs SponsorPack will be a nationally recognised brand and association will provide kudos and credibility Our packages provide real value for money because we support businesses who support us – the more successful the concept becomes the more competition there will be …. Which we will take advantage of!
  • By helping the clubs its important but without the FA the clubs won’t exist and we understand that the FA needs cash injection as much as the clubs to continue its good work Therefore we have now come up with a concept that will help the FA as well as the clubs
  • Dedicated fan support is one of the fundamental elements necessary in keeping a sports club alive. As such, it is vital that a club strives to maintain a close relationship with its fan base. Running a membership fan club is easily the simplest and most sensible approach for success in this area. Regrettably, operating an active fan club requires a great deal of time and resources to properly maintain. Finding a sustainable model, evenly weighing costs against potential gain, can itself prove simply too challenging for many clubs to bother establishing their own fan club. Fortunately for clubs and supporters everywhere, SponsorPACK now has the solution. Our new fan club system offers sport clubs an efficient and cost-effective way to build solid and rewarding relationships with their fans. All we require from each club is that they sign up, and then we handle everything else. Whenever a club has news or any upcoming event they want fans to hear about, SponsorPACK takes care of it for them. But setting up a fan club with us entitles members to more than just news. Thanks to our numerous business connections, we can supply clubs with a wealth of exciting and unique offers for their fans to enjoy.
  • No hidden catches and the only bottom line is profit. For every fan club membership sold, clubs will earn £1.27. With upwards of 500 potential fans per club, that puts an extra £635 directly into the club funds. On top of that, a portion of all sales made using the special offer vouchers we provide could bring in a further £150 - £300 Copy of agreement Terms and Conditions List of benefits the club will offer (dictated by us) Opportunity to get a mascot designed We process everything Website Mail out Collect the data Send the club the data we collect Take the money We deal with any problems We pay the club commission
  • Communication campaign includes: Poster Programme advert Emails Website Logo’s Headed Paper Web banners – linked to your club fan club site
  • Tickets to a game (restrictions apply) for them and 3 family members or friends. A set of uniquely designed sports stickers A letter from their club chairman Regular updates about their club A team photo And a Birthday Card
  • Opportunity to communicate with their fans at least once a year more money More potential through email and future xmas cards etc –
  • With the support of the county the Fan club has every chance of success and to show our appreciation of that support for each member sign up .5p will be donated to the county.
  • SponsorPACK Presentation to County

    1. 2. Sponsorship - More than just advertising! <ul><li>At least one sports club a month is closing down across the country due to lack of funding </li></ul><ul><li>Businesses want to support clubs but find it too difficult to arrange </li></ul><ul><li>Clubs want and need sponsors but haven’t got the skills or time to take advantage of the potential they have available (advertising space and members) </li></ul><ul><li>Research suggests that 81% of consumers would buy products and services from a business that supports grass roots sport </li></ul>
    2. 3. What we do <ul><li>Mediators </li></ul><ul><li>Started with 3 clubs </li></ul><ul><li>Now represent 35 </li></ul><ul><li>Further 5 being processed </li></ul><ul><li>Expansion: </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Middlesex </li></ul></ul><ul><ul><li>Leeds </li></ul></ul><ul><ul><li>Scotland </li></ul></ul><ul><li>No up front costs for club </li></ul><ul><li>Processes </li></ul><ul><li>Agreements </li></ul><ul><li>Communication </li></ul><ul><ul><ul><li>Member </li></ul></ul></ul><ul><ul><ul><li>Club </li></ul></ul></ul><ul><ul><ul><li>Sponsor </li></ul></ul></ul><ul><li>Fund management </li></ul><ul><li>Relationship management </li></ul>
    3. 4. Successes <ul><li>£11,000 raised for 8 clubs on board to Oct 2010 </li></ul><ul><li>Savings instigated for clubs through sponsor relationships = £15,300 </li></ul><ul><li>Clubs capitilising on sponsor relationships developed </li></ul><ul><li>ROI for sponsors = ROI for clubs </li></ul><ul><li>More Sponsorpack clubs = more success </li></ul>
    4. 5. If this is how you feel about your club finances it can change with a new opportunity to think differently about your clubs income
    5. 6. We will assess your club and evaluate the potential additional annual income using o ur system
    6. 7. HOW IT WILL WORK:
    7. 9. Great looking merchandise
    8. 10. Vouchers And Newsletters
    9. 11. <ul><li>Communication is the key to success! </li></ul>
    10. 12. Why get involved now? <ul><li>SponsorPack is a completely unique concept and a UK first </li></ul><ul><li>SponsorPack will provide much needed funds for grass roots sports clubs and be a key element in the battle to keep them open </li></ul><ul><li>SponsorPack was developed as a direct result of research and consultation with business owners and sports clubs </li></ul><ul><li>SponsorPack will be a nationally recognised brand which will increase its success and credibility </li></ul>
    11. 13. Next Steps <ul><li>Economic climate </li></ul><ul><li>Withdrawal of government funding </li></ul><ul><li>Also need to support the organisation that supports the clubs </li></ul><ul><li>Launch of new product </li></ul><ul><li>Requested by clubs </li></ul>
    12. 14. Your Club Fan Club <ul><li>Dedicated fan support and loyalty keeps a club alive </li></ul><ul><li>Vital to instigate and maintain relationships </li></ul><ul><li>Communication is key </li></ul><ul><li>Clubs want to communicate with their young fans but haven’t got the time or resource </li></ul><ul><li>SponsorPACK launch ‘Your Club Fan Club’ </li></ul>
    13. 15. ‘ Your Club Fan Club’ System <ul><li>We provide all of the following for NO up front cost: </li></ul><ul><li>Agreement </li></ul><ul><li>Terms and Conditions </li></ul><ul><li>Promotional merchandise </li></ul><ul><li>Press Releases </li></ul><ul><li>The Pack </li></ul><ul><li>The Birthday Card </li></ul><ul><li>Development, Design and Management of the Facebook website </li></ul><ul><li>Distribution </li></ul><ul><li>Collection of data </li></ul><ul><li>Funds management </li></ul><ul><li>Dealing with queries </li></ul><ul><li>On going communication facility </li></ul><ul><li>Sponsor Sourcing </li></ul>
    14. 16. ‘ Your Club Fan Club’ Promotion
    15. 17. The Fan Club Pack
    16. 18. Happy Birthday!
    17. 19. How to make the Fan Club a success! <ul><li>Support of FA </li></ul><ul><ul><li>Communicating the launch </li></ul></ul><ul><ul><li>On going communication </li></ul></ul><ul><ul><li>Promotion of successes </li></ul></ul><ul><ul><li>Marketing to other County FA’s </li></ul></ul>