Presenting this set of slides with name - Go To Market Strategy Ppt Inspiration Background Image. This is a five stage process. The stages in this process are Provocation, Discovery, Diagnostic, Design, Recommendation, Focus. https://bit.ly/3kaQUBe

1. Go To Market Strategy
Outcomes
Inputs/
Tasks
Focus
Key
Question
• Goal Alignment/Validation
• Review Market Data
• Validate Project
Approach
• Design & Schedule
Work Plan
• Organize Core &
Steering Teams
• Clarify Desired Outcomes/
Objectives
• What Are We Trying To
Accomplish?
• Verify The Nature Of The
Market Opportunity
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• What Are The Potential
Markets?
• Determine How You Will
‘Win’
• Asses Addressable
Markets W/
Attractiveness Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Understanding The
Opportunity To Create
Deferential Advantage
• Where Should We
Compete And What Must
We Deliver?
• Determine How You
Will ‘Play’ (GTM Model)
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets
Markets
• Identify And Assess
Market Channel Options
• What Go To Market
Aooroach Is Optimal?
• Identify How You Will
Measure Results (Metrics)
• Develop Recommendation
For Go To Market
Approach
• Market-channel
Positioning Platform
Tested
• Organizational Alignment
Assessed
• The Best Channel
Approach
• What Is Winning Worth?
Provocation Discovery Diagnostic Design Recommendation

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