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Customer Acquisition Funnel
Needs identification
Purchases become loyal,
repeat customers
Web site shoppers
Complete their purchases
Web site visitors
become shoppers
Ad viewers become
Web site visitors
Ads are shown on
Web pages
Search for and gather information
about alternative products or services
Evaluate alternatives &
make selections
Purchase
Conversion of shoppers into loyal
supporters of product, service, & brand
500,000
10,000
80
500
900
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It is a framework
indicating all the key
aspects of customer
acquisition funnel . You
can edit the funnel based
on your requirement
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