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5 MUST HAVES
FOR
LOYALTY
IN
eCOMMERCE
© 2015 - TFC International Ltd
WHATIS
CUSTOMERLOYALTY? Customer loyalty is both an attitudinal and
behavioral tendency to favor one brand over
all others...
A successful Customer Loyalty Strategy
delivers on the following promise:
Higher customer retention
Higher customer enga...
It’s easy to stand with the crowd, it takes
courage to stand alone.
Promote yourself as a unique company with a
unique ser...
Rewards must be instantly available or if
the customer chooses, accrued toward
future purchases
Acquiring a new customer c...
Rewards must be meaningful - if you are
selling online, redemption of rewards
should be available online
A repeat customer...
WHYUSE
ALOYALTYPROGRAM? BETTER RESPONSE RATES
Messages sent to loyalty program members see
higher conversion rates than th...
“ If you're competitor-focused, you have
to wait until there is a competitor doing
something. Being customer-focused
allow...
• Reward your loyal customers for
loving your product/service!
• Reward your employees, because you
couldn’t have done it ...
• SAAS Based
• Multilingual
• Customizable
• Customer Service Solution
• Access to Data
• Reporting tool
• Communication t...
• No inventory
• Instant delivery
• Global reach
• All price levels
• Low cost / High Value
• Refreshed daily
• Meet local...
© 2015 - TFC International Ltd
WHYSHOULDYOU
CHOOSE?
DIGITAL REWARDS
© 2015 - TFC International Ltd
WHYSHOULDYOU
CHOOSE? DIGITAL REWARDS
Allow to run promotion
• More often
• Faster
• With me...
© 2015 - TFC International Ltd
5MUSTHAVESFOR
LOYALTYTINeCOMMERCE IN SUMMARY
Acknowledge & welcome new buyers with a reward...
the first club™ is the first choice for millions of
instant digital rewards for individuals and brands
delivered anytime t...
5 Must Haves for Loyalty in eCommerce
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5 Must Haves for Loyalty in eCommerce

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5 Must Haves for Loyalty in eCommerce
Why eCommerce should have a loyalty program, how to select the right solution and on what basis.

Published in: Marketing

5 Must Haves for Loyalty in eCommerce

  1. 1. 5 MUST HAVES FOR LOYALTY IN eCOMMERCE © 2015 - TFC International Ltd
  2. 2. WHATIS CUSTOMERLOYALTY? Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Customer loyalty encourages consumers to shop more consistently, spend a greater share of wallet, and feel positive about a shopping experience… helping attract consumers to familiarize themselves with brands in the face of a competitive environment. © 2015 - TFC International Ltd
  3. 3. A successful Customer Loyalty Strategy delivers on the following promise: Higher customer retention Higher customer engagement Increased adoption Increased customer lifetime value = Higher overall revenue for Brands WHATIS CUSTOMERLOYALTY? © 2015 - TFC International Ltd
  4. 4. It’s easy to stand with the crowd, it takes courage to stand alone. Promote yourself as a unique company with a unique service & give customers a reason to choose your Brand WHYUSE ALOYALTYPROGRAM? © 2015 - TFC International Ltd STAND OUT Acknowledge new buyers with a reward for first time purchase
  5. 5. Rewards must be instantly available or if the customer chooses, accrued toward future purchases Acquiring a new customer costs 5-10 times more than retaining an existing one. © 2015 - TFC International Ltd COSTS LESS & PROVIDES INSTANT ENGAGEMENT WHYUSE ALOYALTYPROGRAM? Data from Inc., authored by Donna Fenn.
  6. 6. Rewards must be meaningful - if you are selling online, redemption of rewards should be available online A repeat customer spends 67% more than a new one. BUY MORE © 2015 - TFC International Ltd WHYUSE ALOYALTYPROGRAM? Data from Inc., authored by Donna Fenn.
  7. 7. WHYUSE ALOYALTYPROGRAM? BETTER RESPONSE RATES Messages sent to loyalty program members see higher conversion rates than those to non-members. © 2015 - TFC International Ltd Communicate future rewards expectations - let them know why they should buy from you going forward Data from The Wise Marketer, authored by Peter Clark.
  8. 8. “ If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. “ Jeff Bezos (Amazon CEO) © 2015 - TFC International Ltd
  9. 9. • Reward your loyal customers for loving your product/service! • Reward your employees, because you couldn’t have done it without them. • Create incentives • Create promotions © 2015 - TFC International Ltd HOWTOUSE ALOYALTYPROGRAM? But must have high value to consumers to be effective REWARDS CAN BE LOW COST
  10. 10. • SAAS Based • Multilingual • Customizable • Customer Service Solution • Access to Data • Reporting tool • Communication tool © 2015 - TFC International Ltd LOYALTYPROGRAM SELECTIONCRITERIA LOYALTY SOLUTION CRITERIA
  11. 11. • No inventory • Instant delivery • Global reach • All price levels • Low cost / High Value • Refreshed daily • Meet local requirements • Delivery across devices © 2015 - TFC International Ltd LOYALTYPROGRAM SELECTIONCRITERIA REWARDS CRITERIA
  12. 12. © 2015 - TFC International Ltd WHYSHOULDYOU CHOOSE? DIGITAL REWARDS
  13. 13. © 2015 - TFC International Ltd WHYSHOULDYOU CHOOSE? DIGITAL REWARDS Allow to run promotion • More often • Faster • With measurable results • 30% cheaper to run Offering instant gratification to your customer
  14. 14. © 2015 - TFC International Ltd 5MUSTHAVESFOR LOYALTYTINeCOMMERCE IN SUMMARY Acknowledge & welcome new buyers with a reward for first time purchase Rewards must be meaningful - if you are selling online, redemption of rewards should be available online • Rewards can be low cost, but must have high value to consumers to be effective • Communicate future rewards expectations - let them know why they should buy from you going forward • Rewards must be instantly available or should the consumer choose, accrued toward future purchases
  15. 15. the first club™ is the first choice for millions of instant digital rewards for individuals and brands delivered anytime to any device, worldwide and setup in minutes www.thefirstclub.com www.thefirstclub.net

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