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RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
How to Get Free Publicity
To Grow Your Business
#learnsleek
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Outshine the Competition
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Make a Decision
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Be Prepared
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Identify Your Target Market
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
The Basics
Website
About Page
Bio(s)
Contact Details
Testimonials
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Ready, Set Go!
Online Media
Social Media
Traditional Media
Create Your Own Media
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Confused? Don’t Be
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 1: Start Blogging
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 2: Write Articles For Other Sites
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 3: Repurpose Your Content
 20 Tweets
 5 Videos
 2 Slide decks
 Infographic
 Periscope show
 Blog
 Lead magnet (digital freebie)
 Podcast and more
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 4: Create Shareble Pins
Canva.com
Make a Splash with Free Design Tools
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 5: Use Eye-Catching Infographics
Free Templates http
://tinyurl.com/HubSpotTemplates
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 6: Post Images on Twitter
http://tinyurl.com/photosizeforsocialmedia
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Which is Bolder? Text or Photos?
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 7: Flaunt Your Expertise
Answer questions on Quora.com
Sign up for HelpAReporter.com
Your competitors may be on these sites
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 8: Pitch Your Own Ideas
 Comment on journalist’s work
 Explain your story idea
 Offer an “extra” carrot
 A Pie chart
 A short video
 Industry definitions
 FAQ
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 9: Reach Out to a Podcaster
Pitch yourself to podcasters as
a Guest Expert
Discuss tips from your blog
iTunes podcast directory
http://tinyurl.com/iTunesPodcastDirectory
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 10: Guest Blog to Gain Authority
 Get in front of new audiences
 Find the right blogs (how)?
 Enlighten and entertain in the post
 Promote your offer in the Author
Resource Box
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 11: Share Your Unique Story
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 12: Get Noticed on YouTube
 Welcome video and mention blog
 Link from video descriptions
 5000 characters (keywords)
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 13: Start Your Own Radio Show
 Attract top influencers
 Get in front of new audiences
 Economical to produce
 Ideal for mobile
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 14: Speak Speak Speak
 Find your target market
 Join Toastmasters
 Build your email list
 Let them like, know & trust you
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Grab My Free Publicity Reports
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Step 15: Promote Your Book Worldwide
 Create an Amazon Author Central
profile
 Use Goodreads Author Marketing
Program
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Content, Content, Content
 Video, audio, text, infographics
 Write, share, comment, publish
 Get out of your comfort zone
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
“Don’t Be the Best Secret in Town”
RobinSamora.com
PR, Promotions & Branding
RobinSamora.com
PR, Promotions & Branding
Grab My Free Publicity Reports

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How To Get Free Publicity For Your Business and Grow Your Brand

  • 1. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding How to Get Free Publicity To Grow Your Business #learnsleek
  • 2. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Outshine the Competition
  • 3. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Make a Decision
  • 4. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Be Prepared
  • 5. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Identify Your Target Market
  • 6. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding The Basics Website About Page Bio(s) Contact Details Testimonials
  • 7. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Ready, Set Go! Online Media Social Media Traditional Media Create Your Own Media
  • 8. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Confused? Don’t Be
  • 9. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 1: Start Blogging
  • 10. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 2: Write Articles For Other Sites
  • 11. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 3: Repurpose Your Content  20 Tweets  5 Videos  2 Slide decks  Infographic  Periscope show  Blog  Lead magnet (digital freebie)  Podcast and more
  • 12. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 4: Create Shareble Pins Canva.com Make a Splash with Free Design Tools
  • 13. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 5: Use Eye-Catching Infographics Free Templates http ://tinyurl.com/HubSpotTemplates
  • 14. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 6: Post Images on Twitter http://tinyurl.com/photosizeforsocialmedia
  • 15. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Which is Bolder? Text or Photos?
  • 16. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 7: Flaunt Your Expertise Answer questions on Quora.com Sign up for HelpAReporter.com Your competitors may be on these sites
  • 17. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 8: Pitch Your Own Ideas  Comment on journalist’s work  Explain your story idea  Offer an “extra” carrot  A Pie chart  A short video  Industry definitions  FAQ
  • 18. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 9: Reach Out to a Podcaster Pitch yourself to podcasters as a Guest Expert Discuss tips from your blog iTunes podcast directory http://tinyurl.com/iTunesPodcastDirectory
  • 19. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 10: Guest Blog to Gain Authority  Get in front of new audiences  Find the right blogs (how)?  Enlighten and entertain in the post  Promote your offer in the Author Resource Box
  • 20. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 11: Share Your Unique Story
  • 21. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 12: Get Noticed on YouTube  Welcome video and mention blog  Link from video descriptions  5000 characters (keywords)
  • 22. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 13: Start Your Own Radio Show  Attract top influencers  Get in front of new audiences  Economical to produce  Ideal for mobile
  • 23. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 14: Speak Speak Speak  Find your target market  Join Toastmasters  Build your email list  Let them like, know & trust you
  • 24. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Grab My Free Publicity Reports
  • 25. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Step 15: Promote Your Book Worldwide  Create an Amazon Author Central profile  Use Goodreads Author Marketing Program
  • 26. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Content, Content, Content  Video, audio, text, infographics  Write, share, comment, publish  Get out of your comfort zone
  • 27. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding “Don’t Be the Best Secret in Town”
  • 28. RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding Grab My Free Publicity Reports