1. All The Way
Home.com
Daniel, Jordan, Kayleigh, Mike, Mukund, Silvia
“New immigrants lose out on some of the cultural aspects they loved from their place
of origin when they take-up life in Canada”

2. Problem
I miss the way of life I had back home
I miss my family back home. I wish there was an
inexpensive way to be able to see them more often.
I would love to find a way to connect with
others that would make me feel connected to
my heritage community.

4. Market Analysis
Growing Proportion of
Canadian Immigrants
Internet Usage Among
Immigrants Higher than
Domestically Born Canadians
Internet Usage in Canada,
More Than Double the
Worldwide Average

5. Tell your
Story
•Candidates post 500 word immigration story on allthewayhome.com, receiving a
personalized link
•Videos, pictures, and links can be included to improve story
Logistics
Share your
Story
• Candidates share their personal link online to gain votes
• Top 3 candidates selected at month's end as contest finalists
Throw your
Party
• Finalists each throw a cultural party sponsored by online advertisers
• Judges choose winner through story, votes, and party – decision is unveiled through video online
We share
their story
• We make a video of candidates' stories, their cultural party, and an interview once they return
back to Canada
• Video is shared on site and youtube stream, raising awareness for new candidates

6. 2012 2013 2014 2015 2016
Canadian Population 34,655,462 35,036,672 35,422,076 35,811,719 36,205,648
% Foreign Born Canadians 20.33% 20.42% 20.51% 20.60% 20.69%
Foreign Born Canadians 7,045,400 7,154,318 7,264,921 7,377,233 7,491,281
% Immigrants with Internet Access 92.90% 92.90% 92.90% 92.90% 92.90%
Immigrants Using Internet 6,545,177 6,646,362 6,749,111 6,853,449 6,959,400
Refugees (No Desire to Return Home) 48,800 48,800 48,800 48,800 48,800
Immigrants Not Want to go Home 704,540 715,432 726,492 737,723 749,128
Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472
Market Size

7. Social Media Platform
Mukund K @MK
Thanks So much @allthewayhome for the amazing opportunity
to visit my loved ones back home!! #INDIABOUND
9:16 AM - 13 Mar 12 via TweetDeck · Details Reply

8. Competition
Birthright Israel
Facebook Competitions
Individual Website Competitions
Win Trip Home Competitions

9. Business Model
Users
Advertisers
Product
Marketing
All The
Way
Home.co
m

10. M.E.A.
Maximum Efficiency
Advertising
Culturally
Specific
Personal
Connections
Population
Interested
in Services
MEA

11. 2012 2013 2014 2015 2016
Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472
AllTheWayHome.com Penetration 0.014% 0.030% 0.059% 0.081% 0.100%
Votes/Day 10 10 10 10 10
Days of Competition 30 30 30 30 30
Total Views 243,257 529,392 1,057,366 1,474,263 1,848,442
Viewers/1000 243 529 1,057 1,474 1,848
At $/1000 hits 30 31 32 33 34
Total Revenue/Month 7,298 16,411 33,836 48,651 62,847
Revenue/Year $87,573 $196,934 $406,029 $583,808 $754,164
Revenue Model

12. 2012 2013 2014 2015 2016
Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472
AllTheWayHome.com Penetration 0.014% 0.030% 0.059% 0.081% 0.100%
Votes/Day 10 10 10 10 10
Days of Competition 30 30 30 30 30
Total Views 243,257 529,392 1,057,366 1,474,263 1,848,442
Viewers/1000 243 529 1,057 1,474 1,848
At $/1000 hits 30 31 32 33 34
Total Revenue/Month 7,298 16,411 33,836 48,651 62,847
Revenue/Year $87,573 $196,934 $406,029 $583,808 $754,164
Revenue Model

13. 2012 2013 2014 2015 2016
Revenue 87,573 196,934 406,029 583,808 754,164
COGS:
Trips/Year 12 12 12 12 12
Cost/Trip (After Subsidization) 1,000 1,000 1,000 1,000 1,000
Gross Revenue 75,573 184,934 394,029 571,808 742,164
Expenses:
Website Hosting 1,000 1,100 1,210 1,331 1,464
Salary 40,000 60,000 69,000 79,350 91,253
Marketing 30,000 30,000 30,000 30,000 30,000
Miscellaneous 3,000 3,600 4,320 5,184 6,221
EBIT 1,573 90,234 289,499 455,943 613,227
Income Tax 472 27,070 86,850 136,783 183,968
Net Income $1,101 $63,164 $202,649 $319,160 $429,259
Income Statement

14. Opportunities
Expand to overall population, not just
immigrants
Ex. Religious excursions, spring
break trips, etc.
Expand to the United States, and then
worldwide
Expand prize offerings, asking for
sponsor donations for second and third
place
Expand to overall population, not just
immigrants
Ex. Religious excursions, spring
break trips, etc.
Expand to the United States, and then
worldwide