Practice improvising your way through a product launch problem.

1. SkimaTalk Official Course
Advanced Improvisation – Business Problems
Lesson 2: Smartphone Launch Decision

2. Story: Smartphone Launch Decision
2
XYZ Industries is planning to launch a new, low price smartphone. You are responsible for
deciding in which country to launch the phone. Your boss has made it clear that the
success of the launch will be measured by how many phones you sell in the launch market.
You are deciding between 3 markets. The relevant information for each market is listed in
the table below:
(FictionalData) United States India Philippines
Population 300 Million 1.2 Billion 100 Million
Average Income High Low / Medium Low / Medium
% of Population w/
Smartphones
65% 10%; growing fast 20%
Demand for Low Price
Phones
Low High High
English Fluency High Medium High

3. 3
End of Lesson
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