It is a marketing strategy that bridge the gap between top of the funnel and bottom of the funnel. Airtable’s stories blog category offers real-world customer experience. White papers are great sources of middle of the funnel content since they are in depth and packed with information about your product’s features. It is a strategy that placed with the middle considerations of the buyer's journey.

2. What is Middle of the Funnel?
It is a marketing strategy that bridge the gap between
top of the funnel & bottom of the funnel

3. Airtable’s stories blog category offers real-
world customer experience

4. White papers are great sources of middle
of the funnel content

5. They are in depth & packed with
information about product’s features

6. It is a strategy that placed with the middle
considerations of the buyers journey

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