These are the proportion of qualified leads which are responsible for actual sales. This is called as sale conversion rate. Formula for calculating lead to customer rate The ratio of sales which was possible due to qualified leads to the over all qualified leads over a period of time gives us lead to customer conversion rate

2. What is Lead to Customer Rate?
These are the proportion of qualified leads which are
responsible for actual sales

3. This is called as sale conversion rate

4. It is used to compare the effectiveness of a
company’s various marketing
channels

5. The rate is calculated on a weekly or
monthly basis

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