Customer Retention refers to the capacity of a company to retain its customers over a period of time. What is the most important factor in customer retention? Satisfaction, Service quality, Trust and commitment. Why is customer retention important? It is important in driving repeat purchases and ongoing value from your customer base. Two of the most important factors in improving customer retention is understanding your customer’s satisfaction and loyalty.

2. What is Customer Retention?
The capacity of a company to retain or keep its
customers over a long period of time

3. Customer Retention Methods
Customer surveys, rewards or discounts

4. The process of turning
the customers into repeated buyers
so that they will not move to the other
competitors products

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