It means a branding component which is used to increase the value of a product or service. Example- An airline company works on a brand management strategy - designs,logos etc. Thus, Brand management is possessed by marketers and companies to create an emotional connection between customers and their brand to assess the performance of the brand and helps them improve with the passage of time.

2. What is Brand management?
It means a branding component which is used to
increase the value of a product or service

3. Example
An airline company works on a brand
management strategy - designs,
logos etc

4. It is possessed by marketers & companies
to create an emotional connection between
customers and their brand

5. It helps to assess the performance
of the brand and helps them improve with
the passage of time

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