It is when a customer continues to purchase products besides another product. It is the decision of a customer to buy the same brand from the company again and again. Example- Apple has a very strong loyal customer’s base. The company guarantee high quality product thereby the customers are highly satisfied. Thus, Brand Loyalty helps in building a strong customer base which is required to succeed in the market.

2. What is Brand Loyalty?
It is when a customer continues to purchase
products besides another product

3. It is the decision of a customer to buy the
same brand from the company again and
again

4. Example
Apple - has strong loyal customer’s base

5. It guarantee
high quality product thereby the customers
are highly satisfied

6. It helps in building a strong customer base
which is required to succeed in the market

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