A tagline that a brand uses to convey its spirit & make customers aware Examples: Nike: “Just do it” De Beers: “A diamond is forever” Samsung: “Do what you can’t” A good and easy slogan will make customers remember the brand. How to write a good Brand Slogan? 1.Keep it precise and to the point. 2.Set yourself apart. 3. Highlight a key benefit. 4.Explain your commitment. 5. Call up an emotional response. 6. No negative implication. 7. Use the right resources.

2. What is a Brand Slogan?
A tagline that a brand uses to convey its
spirit & make customers aware

3. Examples
Nike: “Just do it”
De Beers: “A diamond is forever”
Samsung: “Do what you can’t”

4. A good and easy slogan will make
customers remember the brand

5. How to write a good
Brand Slogan?

6. 1.Keep it precise and to the point
2.Set yourself apart
3. Highlight a key benefit
4.Explain your commitment

7. 5. Call up an emotional response
6. No negative implication
7. Use the right resources

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