Values and characteristics that define your brand. What are the 5 Brand Pillars? 1. Purpose See why your company is existing besides making money. 2. Positioning How you differentiate yourself from your competitors. 3. Personality Human attributes that define your brand - voice, tone, colour, music. 4. Perception How your customers experience & think about your brand. 5. Promotion The process of interacting with customers through sales & brand promotion.

2. What are Brand Pillars?
Values and characteristics that define your
brand

3. What are the 5 Brand
Pillars?

4. 1. Purpose
See why your company is existing besides
making money

5. 2. Positioning
How you differentiate yourself from your
competitors

6. 3. Personality
Human attributes that define your brand
- voice, tone, colour, music

7. 4. Perception
How your customers experience & think
about your brand

8. 5. Promotion
The process of interacting with customers
through sales & brand promotion

9. Want to
learn about
Brand Positioning?
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Brand
Positioning

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