The national roadmap plots Finland’s route to the circular economy by 2025. Read more: www.sitra.fi/finlandsroadmap

3. Funding is running out for our well-being
and success, which is based on an
economy that wastes natural resources.

4. We should probably do something.

5. A circular economy is an
economic model of the future,
in which natural resources are
used within the Earth’s carrying
capacity.

6. Well, in fact 87 %
regard it as very important
or fairly important that
Finland’s transition to a
circular economy takes
place before year 2025.
What do Finns think?
Source: Sitra (2019): Awareness study of the circular economy

7. During the past two years,
the circular economy as a
term has entered the
consciousness of people
around the world.
The connection between
the circular economy and
climate control is now
better understood.
Ten EU Member States have
published a national road
map or programme of
measures.
Indicators measuring the progress
of the circular economy have been
developed around the world.
The circular economy has been
promoted in administration,
and, for instance, Sweden has
granted a VAT discount to repair
services.
The EU has drafted a circular
economy package which
includes, for instance, a
strategy for plastics and 10
key indicators for monitoring
the circular economy.
Where are we now, world?

8. In state administration
initiatives have emerged, for
instance, in the promotion of
mobility services and the
cycling of nutrients, but there
is an overwhelming need for
cross-cutting administrative
measures.
Towns and cities
promote significant projects
in the circular economy.
Finland’s status as a pioneer is internationally recognised. Competition over the best
solutions is getting continuously tougher – it is not self-evident that we will stay in the game.
Companies are actively
implementing the circular
economy solution, but
only a few sectors are
showing signs of a
comprehensive change.
Where are we now, Finland?

9. How to change the
economy game?

10. Challenge
Funding for well-being is based on an economic model,
which wastes natural resources
Objective
Let’s fund our well-being in a genuinely sustainable manner. Finland’s
transition to a circular economy by year 2025.
F I N N I S H R O A D M A P T O A C I R C U L A R E C O N O M Y 2 . 0
What was the road map created for?
www.sitra.fi/finlandsroadmap
4 strategic goals
4 visions for the key players
29 measures
What does the road map contain?
Under the leadership of Sitra, together with the
stakeholders and Deloitte
Mapping the current situation of the circular economy
25 specialist interviews
110 participants in the workshops
350 ideas and comments

11. Strategic goals towards a circular economy
in Finland
1. Renewal of the foundations of competitiveness
and vitality.
2. Transfer to low-carbon energy.
3. Natural resources are regarded as scarcities.
4. Everyday decisions working as driving force for
change.
Source: Sitra (2019): Finnish road map to a circular economy 2.0

12. Key players in the circular economy
CITIZENSENTERPRISES
MUNICIPALITIES
AND CITIES
STATE
ADMINISTRATION

13. MUNICIPALITIES AND CITIES
STATE ADMINISTRATION
Cooperation between
ministries to promote
more effective circular
economy work.
Towns are accelerating the progress
towards a circular economy by
activating the regional operators and
producing the best possible
framework for the promotion of the
circular economy.

14. ENTERPRISES
CITIZENS
A customer-centred approach, overuse of
natural resources, climate change and the
development of technology are shifting
business operations towards a circular
economy.
A shared use of goods,
renting and reuse are
becoming more
popular.

15. How important is the role of different operators in
the promotion of a circular economy in Finland?
92% municipalities and cities
92% enterprises
90% state administration
88% research and educational institutions
86% citizens
86% European Union
86% media
82% organisations
Source: Sitra (2019): Awareness study of the circular economy
The proportion of respondents who replied “a very significant or fairly
significant role”:

16. Sustainable Lifestyles
Commitment of the Prime
Minister’s Office
SYKE and Motiva
promote the sharing of
good practices in the
municipal networks
Circular Economy
Municipality of the Year
competition of the
Association of Finnish
Local and Regional
Authorities and SYKE
Business Finland and
the Ministry for
Foreign Affairs make
the circular economy a part
of Finland’s national image
Sustainable Lifestyles
Commitment of the
Prime Minister’s
Office.
SYKE and Motiva
promote the sharing of
good practices in the
municipal networks.
Circular Economy
Municipality of the Year
competition of the
Association of Finnish
Local and Regional
Authorities and the
Finnish Environment
Institute (SYKE).
Business Finland and
the Ministry for
Foreign Affairs make the
circular economy a part of
Finland’s country image.

17. The Finnish National
Agency for Education
contributes to the
development of learning
materials related to the
circular economy.
Avanto Ventures’,
Sitra’s and Nordic
Innovation’s LOOP
Ventures business
programme.
Optional agreements in the
public and private sector
piloted by the ministries.
The new investment
programme of Tesi
(Finnish Industry
Investment Ltd) for
enterprises involved in the
circular economy
business.
The Ministry of
Agriculture and
Forestry, Ministry
of the Environment
and Sitra bring
impact investing to the
circular economy.

19. sitra.fi/finlandsroadmap