This document discusses the role of materials development and product design in the circular economy. It covers several topics: - Product design and development play a key role in the transition to a circular economy model by focusing on the entire lifecycle of products and materials from a sustainability perspective. - There are various drivers and barriers for businesses related to decision making toward sustainability, including demands from shareholders, customers, and society as well as knowledge, values, and willingness for change. - Every decision has significance for progressing toward a circular economy society. Product designers, engineers, and other professionals all have important roles to play in industrial design and realizing sustainable new materials and products.

1. Materiaalikehityksen ja
Tuotesuunnittelun rooli
Kiertotaloudessa
Nani Pajunen, 1.12.2015
Suomen itsenäisyyden juhlarahasto Sitra

2. DECISION MAKING TOWARDSSUSTAINABILITY IN
PROCESSINDUSTRY – DRIVERS, BARRIERSAND BUSINESS
OPPORTUNITIES
Doctoral Dissertation
Nani Pajunen
Doctoral dissertation for the degree of Doctor of Science in Technology to be presented with
due permission of the Department of Materials Science and Engineering for public
examination and debate in Auditorium V1 at the Aalto University School of Chemical
Technology (Espoo, Finland) on the October 9th
2015 at 12 noon.
P4 FIMECC LIGHT
Environmental Footprint
FIMECC HYBRIDS

3. ILMASTONMUUTOSLUONNONVARATPUHDAS VESI
MAAPALLON RAJAT

4. KIERTOTALOUS JÄTTEEN SYNNYN VÄHENTÄMINEN
KESTÄVÄ KEHITYS
MATERIAALI KIERTOON

5. ELINKAARI

6. 6Sitra • Kari Herlevi • 18.8.2015 •
Lineaarinen malli
Kiertotalous
Toiset
arvoketjut

7. Raw material Manufacturer Assembler Distributor Customer Disposal
Product phase
Market economy
Sustainability
Wastelaw
Environmental permit
Legislation
Climatechange
Design and Development
Consumption
Materials
Awakeningfor
environmental
sustainability
Modern economy
Limited resources Circular economy
Environmental
Policy
Economicgrowth
International
Environmental
Agreements
International
and national
Environmental
Strategies
Management
Businessstrategy
Decision making
Economicincentives
Market concerns
How tomeasure
progress
Hybrids, composites,
biomaterials
Material efficiency
Recycling
Production phase
Tools
Lifecyclethinking
EcoDesign
How to combine
sustainability and
economic life?
Values?
Retailer
Wasteproducing

8. Kiertotalous
Digitaalinen ja
palvelukeskeinen Uusiutuva energia
Markkinalähtöisyys,
suuntaa rakenteista
ja kannusteista
Biologiset &
tekniset kierrot
Tuotteet, materiaalit
ja niihin sitoutunut arvo
kiertää
Käyttöoikeus
korvaa omistamista
Tuotesuunnittelu:
elinkaari & korkea laatu
Toimialat ja
arvoketjut
läpileikkaavaa
8Koostettu lähteistä: Sitra, Ellen MacArthur Foundation, Rli

9. TEOLLINEN SUUNNITTELU JA TUOTEKEHITYS
www.ruukki.com, 4.10.2015.

10. Customer
Retailer
Marketing
Purchase/
Subcontractor
Industrial
designer
Environmental
specialist
Product
management
Need
Object 3:
Business arguments
Marketing arguments
Product data
- Technology
- Performance
- Materials
- Costs and price
Object 1:
Planning tools
LCA tools
Object 2:
Targets
Possibilities
TUOTESUUNNITTELU

11. TUOTEKEHITYKSEN ROOLI MUUTOKSESSA

12. PÄIVITTÄINEN PÄÄTÖKSENTEKO

13. an investor
perspective
a corporate
image perspective
a product
perspective Sustainability
Demand from shareholders
- increase the demand
for sustainable industrial business
- improve sustainability
know-how of the investors
Image
- continuous improvement of
environmental performance
- take possible unwanted
and unforeseen event
into account
Demand from theMarket
- increase the demand for
sustainable products
- improve sustainability know-how
of the customers
- increase environmentally friendly
design requirements
Risk management
if something happens
No know-how or
no interest
no demand?
No know-how or
no interest
no demand?
Demand for
financial
performance
Demand for
lowest price
Demand for
trust and
responsibility
KYSYNTÄ JA TARJONTA

14. A construction
perspective
A process
industry
perspective
Sustainability
Demand for
financial
performance
Demand for
lowest price
Demand for
trust and
responsibility
Know-how
- Surveying
- Architects
- Civil engineers
- Designers
- Sociologists
- Behavioral
science
- Process
engineers
- Material
engineers
- Economy
- Etc.
Planning
- Targeting
eco
industrial
parks and
sustainable
cities
Society
- Individuals
- Consumers
- Use phase
- Knowledge
- Values
- Will
- Etc.
The realization of
the plan
- Companies
- Cities
- Start ups
- Individuals
- Professionals
- Etc.
Know-how
- Material
engineers
- Process
engineers
- Economy
- Civil engineers
- Industrial
designers
- Sociologists
- Behavioral
science
- Etc.
Industrial
design
- Targeting
sustainable
new
materials
and
products
Society
- Individuals
- Consumers
- Use phase
- Knowledge
- Values
- Will
- Etc.
The realization of
the plan
- Companies
- Cities
- Start ups
- Individuals
- Professionals
- Etc.
Key role phase
for transition

15. Kuvat: www.ruukki.com; www.kone.com; www.metso.com, 4.10.2015
JOKAISELLA PÄÄTÖKSELLÄ ON MERKITYSTÄ
KOHTI KIERTOTALOUSYHTEISKUNTAA -

16. Ravinnekierto Challenge
http://www.sitra.fi/ekologia/ravinnekierto-challenge
16

17. 17
Kiertotalous on positiivinen mahdollisuus
Kiertotalous on positiivinen mahdollisuus,
johon maailma huutaa edelläkävijöitä.
Resurssiniukkuus ja ilmastonmuutos ovat
globaaleja megatrendejä, joita emme voi paeta.

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@SitraFund
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